Evolution of Social Gaming<br />Deepika Bajaj<br />Online marketing, SEO, Social Media,<br />Gaming<br />
The Social Gaming Landscape<br />
Revenue Models<br />
The Global market size of Virtual Goods is more than $3B in 2010<br />
THE Big 3<br />Zynga<br /><ul><li> 700+ employees
$200M in 2009
~ 3x more MAUs than #2
Farmville, Café World, Mafia Wars</li></ul>Playfish<br /><ul><li>250+ employees
 ~75 M in 2009
 Acquired by EA 2009
  Pet Society, Restaurant City</li></ul>Playdom<br /><ul><li> 300 employees
 ~50M in 2009
#1 on MS
 Mobsters, Bloodlines
Acquired by Disney</li></li></ul><li>Then came Mobile<br />
iPhone+ App-Store+ Apple In-App Purchase Platform (iTunes)<br />
Earlier Players<br />Cracking the code on Monetization<br /><ul><li> F2P + micro transactions</li></ul>Zynga Live Poker- t...
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Future of social gaming

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From Facebook to mobile, what are the growth vectors for social gaming...

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Future of social gaming

  1. 1. Evolution of Social Gaming<br />Deepika Bajaj<br />Online marketing, SEO, Social Media,<br />Gaming<br />
  2. 2. The Social Gaming Landscape<br />
  3. 3.
  4. 4. Revenue Models<br />
  5. 5. The Global market size of Virtual Goods is more than $3B in 2010<br />
  6. 6.
  7. 7. THE Big 3<br />Zynga<br /><ul><li> 700+ employees
  8. 8. $200M in 2009
  9. 9. ~ 3x more MAUs than #2
  10. 10. Farmville, Café World, Mafia Wars</li></ul>Playfish<br /><ul><li>250+ employees
  11. 11. ~75 M in 2009
  12. 12. Acquired by EA 2009
  13. 13. Pet Society, Restaurant City</li></ul>Playdom<br /><ul><li> 300 employees
  14. 14. ~50M in 2009
  15. 15. #1 on MS
  16. 16. Mobsters, Bloodlines
  17. 17. Acquired by Disney</li></li></ul><li>Then came Mobile<br />
  18. 18. iPhone+ App-Store+ Apple In-App Purchase Platform (iTunes)<br />
  19. 19. Earlier Players<br />Cracking the code on Monetization<br /><ul><li> F2P + micro transactions</li></ul>Zynga Live Poker- the first truly live game on iPhone in Nov 2008<br />Playdom’s Mobsters on <br />iPhone in July 2009<br />
  20. 20.
  21. 21. Growth Vectors<br />
  22. 22. International Expansion<br />
  23. 23. Production innovation<br /> Monetizing your virtual economy<br />Payment options<br />Localization<br />Cross-promotion<br /> Games that are social<br />Engagement<br />Community<br />Emotional elements<br />
  24. 24. Mobile + Branded <br />
  25. 25. To develop a killer Platform<br />
  26. 26.
  27. 27.
  28. 28. Email: dbajaj@activegarage.com<br />

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