There’s no shortage of “experts” with social media marketing advice for insurance agents. Too bad most of it is bull sh*t. And since I see this BS every day I figured it be a good idea to point it out so you don’t step in it. There’s a lot of reasons for all the bad advice out there, but it’s mostly based on a few bull sh*t assumptions: Bull Sh*t Assumption #1 - If it works for Red Bull and Justin Beiber it’ll work for you. Bull Sh*t Assumption #2 – Everything you read on Hubspot and Mashable is applicable to local insurance agents. Bull Sh*t Assumption #3 - Consumers are dying to hear from their insurance agent on social media. Bull Sh*t Assumption #4 – Insurance agents have nothing else to do but work on their social media accounts. I don’t like to be negative and write articles like this, but as I see more and more “experts” regurgitating the same B.S. I worry that agents will start to follow bad advice if they hear it enough. Here’s 9 of the stinkiest BS tips I’ve heard about social media for insurance agents. And if you can think of any others you’ve heard, please share for everyone else in the comments below. (By the way, if you’re offended by reading the word bull sh*t… too d*mn bad.)

2. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
1 | FOLLOW A CONSISTENT POSTING SCHEDULE
That’s Bull Sh*t.
For 9 out of 10 insurance agents who follow a posting schedule it just results in social media posts that are irrelevant,
boring, and ignorable.
Forcing yourself to post something just because it’s Tuesday at 2:10 is a recipe for bad posts.
There’s NO advantage to regular posting if nobody’s listening.
It’s just like real life, if you’re always opening your mouth to speak with nothing to say people will stop listening.
Do I follow a posting schedule? Yes.
But my situation is different from most insurance agents. My followers look forward to my newest posts and many of
them will tune in just to see the latest at the expected time. If you can say that about your followers then follow a
posting schedule.
Here’s what to do instead:
Post when you have interesting relevant stuff to share and consider setting reminders at certain times of the week to
think about posting if AND ONLY IF you have something good to share.
Read The Full Article Here

3. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
2 | THE MORE YOU POST, THE BETTER
This is complete Bull Sh*t.
I’ve read this tip in every single “How to respond to declining Facebook reach”
article I’ve read in the past 6 months and it’s really bad advice for insurance
agents.
It’s like telling a producer with a 1% closing ratio who wants to make 10 sales he
just needs to quote another 1,000 prospects.
If your posts aren’t reaching enough people it’s because you have nothing of
value to say.
Speak less often and say better things.
Read The Full Article Here

4. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
3 | FACEBOOK IS LIMITING YOU REACH TO GET YOU TO BUY ADS
Yup. It’s Bull Sh*t.
It is true that Facebook isn’t showing posts to as many of a page’s followers as they did
a year or two ago, but they can’t.
There’s too many posts.
And Facebook decided that rather than showing users the most recent posts they
would show them the best posts.
And it’s a good thing they decided that because otherwise people would stop using
Facebook and we’d all have to learn another new platform.
The truth is that it’s not Facebook that’s limiting your reach, it’s you.
Post less often but post stuff people will actually engage with.
And when you post something with good engagement (likes, comments, shares) buy
ads to get it in front of more eyeballs.
Read The Full Article Here

5. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
4 | ASK QUESTIONS TO GET USER ENGAGEMENT
Okay… 50% Bull Sh*t.
This one’s not totally wrong, but the reason I have to call bull
sh*t is because I see a lot of agents asking questions on FB
who don’t get any responses!
It looks pathetic.
You can’t just ask questions. It’s not that simple.
You need these three things for it to work:
1. An active audience that you’re confident will answer
your question.
2. A few comments from your staff’s personal accounts to
get the ball rolling.
3. And most important, you need a question people will
get some value out of answering.
It’s easy for Allstate to get responses when they ask a
question to their 400,000 fans but that doesn’t mean it’s
going to work for an Allstate agent with 40 fans.
Read The Full Article Here

6. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
5 | IT DOESN’T MATTER HOW ANY FANS YOU HAVE
Bull Sh*t. Yes it does.
It’s funny how the only people I ever hear saying this all have thousands of
fans already.
I agree that thousands of fans who aren’t engaged with your agency are
worthless, but it still sucks to have a Facebook page with 31 fans.
It’s social proof that your page (and indirectly your agency) isn’t worth
connecting with.
And advertising to your fan base is way cheaper than to non-fans.
DON’T BUY FAKE FANS. I’m not saying that.
But DO read this article to boost your number of legit, relevant, local fans.
Read The Full Article Here

7. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
6 | YOU NEED TO BE ON *insert latest social network here*
Bull Sh*t.
Pinterest, Instagram, SnapChat, What’s next?
It doesn’t matter because everybody’s on Facebook.
Get really good at Facebook before you worry about the next big
thing. And after you’ve gotten really good at Facebook, take the
time you’d spend learning the next up and coming social network to
just get better at Facebook instead.
What’s that? All the teenagers are leaving Facebook for
FlooshyBoo?
Who cares? They’re teenagers!
Read The Full Article Here

8. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
7 | EVERY NTH POST SHOULD BE A SALES POST
Forget this Bull Sh*t.
I’ve heard a lot of the social media “gurus” say you need to do mostly posts where you’re “providing value” and then
every 4th or 5th or 78th post should be a sales post.
I don’t completely disagree with this idea, I just don’t think it translates well to insurance agents because they often
read it as:
“Share 3 articles about life insurance and then post your phone number and ask people to call for a quote.”
I think you can sell in EVERY post about your agency, but you have to do it under the radar.
Read this article for 18 ways to sell without putting people off.
Read The Full Article Here

9. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
8 | YOU SHOULD POST HELPFUL INFORMATION ABOUT INSURANCE
Absolute Bull Sh*t.
People don’t give a sh*t about insurance 99.99% of the time.
And they sure as sh*t don’t want to read about it between
pictures of their cousin’s wedding and their buddy’s new
Mustang.
When’s the last time you saw Buzzfeed posting about getting
lower car insurance rates?
Read The Full Article Here

10. 9 Insurance Agent Social Media Tips That Are Total Bull Sh*t
Read The Full Article Here
9 | DO WHAT THE BIG BRANDS DO
That’s Bull Sh*t.
You’re not a big brand. You’re a local person.
And if people wanted to see airbrushed stock photos of model families running on the beach they can follow the big
brands.
And buy directly from them.
Be yourself. Have personality. Engage with your local community. Be real.
The more your posts look like the other posts in your fans’ newsfeed the more attention and engagement you’ll get.

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