5 Must-Haves For Boosting Sales With Social Media

5 Must-Haves For Boosting Sales With Social Media Wednesday, April 6 th , 11:30am - 12:10pm

Overview
What is Customer 2.0
Social Media Meets Sales
5 Steps for Social Selling in B2B
Tools for Social Selling
| SLIDE :

Customer 2.0 has tuned out all of your yelling by Orange_Beard

time level of buyer activity “ I’m just downloading stuff” “ We have a project” “ We’ve made a decision ” “ I’m just browsing” “ We’ve shortlisted vendors” awareness consideration purchase online “ 70% of the B2B buying process happens online” SiriusDecisions Inc.

SLIDE : There are 7 Times more web pages on the internet than people on the planet.

SLIDE : 1 out of every 8 minutes online is spent on comScore's " 2010 U.S. Digital Year in Review ,"

Listening
Trigger Events
Empowering sales
Leverage B2B Social Networks
Starting on Twitter
SLIDE :

SLIDE : #1 Listen to your sales territory

SLIDE :

“ Social media has become massively more important because customers have stopped listening to vendors and analyst/reviewers. Think about that. Most of your marketing and analyst relations and press relations are being trumped by customers talking to customers.” Geoffrey James, BNET | SLIDE : Sales 1.0 Sales 2.0 Social media empowers sales people! 1876 1982

#2 Look for the Sales Triggers SLIDE :

SLIDE : When you can spot an opportunity while it’s still a blip, you have the knowledge to act.

| SLIDE : B2B Customers are using social media to make buying decisions. Sales teams need to be engaged to find these prospects.

“ Social media has become massively more important because customers have stopped listening to vendors and analyst/reviewers. Think about that. Most of your marketing and analyst relations and press relations are being trumped by customers talking to customers.” Geoffrey James, BNET
| SLIDE :

SLIDE : #3 Empower Sales to be Super .

SLIDE : Engage in communities that discuss topics and issues that you can help with. Share information that your prospects and customers want.

SLIDE : Sales Can Add Value and Build a Pipeline Using Social Media

LinkedIn Facts
Primarily B2B sales activity
100M+ users - 67% are buyers
2 Billion people searches in 2010
Executives from all Fortune 500 are members
Half a million+ LinkedIn groups exist
More than 1 million company pages

Why sales people should be engaged | SLIDE :
Find new opportunities
Learn more about your prospects
Build relationships with influencers
Generate interest in your product/service
Create better alignment between sales & marketing

| SLIDE : Customize headline Add Websites Add Twitter Add Photo The 5 Most Important Items to Update Customize link

SLIDE : Knowing who viewed your profile is an opportunity to find new customers. Who is looking at you?

SLIDE : 140 million. The average number of Tweets people sent per day, in the last month. # 5

| SLIDE : Join the Twitterverse
Add a picture
Create your Bio
Follow people, companies, brands.
Update your followers
Have a personality
Don’t be spammy
Keep a good following ratio
Don’t ignore a genuine DM
Never argue with someone

Listening
Trigger Events
Empowering sales
Leverage B2B Social Networks
Twitter
SLIDE :

Thank You Email: [email_address] | Twitter: @insideview @socialsellingu @kokasexton

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5 Must-Haves For Boosting Sales With Social Media

by InsideView on Apr 06, 2011

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5 Must-Haves For Boosting Sales With Social Media — Presentation Transcript