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SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
SnapNow - Tony Keavney
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SnapNow - Tony Keavney

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  • 1. Tony Keaveny Your mobile is your mouse… The world is your web © 2007 SnapNow All Rights Reserved October 3, 2008 Private & Confidential
  • 2. Company summary •  Company Background –  Founded in 2001 by engineers from NASA –  Launched in Japan in 2005 –  Offices: Los Angeles (HQ), New York, Tokyo, London, China •  Issued US Patent No. 7,016,532 –  Covers our entire mobile visual search process © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 3. What is SnapNow? •  the next generation of “on-the-go” interactivity •  SnapNow allows consumers to get instant, extra & valuable content on their mobile, directly from publishers… without the need to add or amend your publications (you don’t need QR codes!!!). •  A consumer just needs to SnapNow to SnapUp the latest information, prices and places to buy. © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 4. © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 5. Benefits for Publishers •  Amplify a publication. •  Create an immediate response mechanism. •  Improve ROI for advertisers. •  Drive new traffic to clients existing online / mobile presence. •  More creative opportunities to interact with the consumer. •  Link online / offline strategies. No change to publication needed. © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 6. Easy process..publications could be live within hours Standard sales process Publisher sends electronic order to image goes live SnapNow & PDF SnapNow research team finds best web / mobile SnapNow team content and insert links - uploads and QA match testing encodes image completed to system © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 7. How does it work? Consumer snaps Phone on advert or browser links editorial to content Mobile content MMS to 88900 Server identifies or object and returns Email to pic@snapnow.co.uk corresponding or URL Download our Snap-App Image sent to server © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 8. Kerrang! © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 9. What does the consumer see? Example - Play.com in Kerrang August 08 User snaps a picture of the SMS response Mobile web advert with a mobile and sends to 88900 or pic@SnapNow.co.uk New Text Arrived… SnapNow + Kerrang! bring price shopping to your mobile. For great savings and reviews click this link http:// r.snapnow.com/rsp? id=2TtK © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 10. Standard mobile response? Standard set of response links based around shopping comparison & product info (1) Advertisers Web / mobile site – link to the advertisers website -where available (2) Price comparison (for non-retailers) linked to SnapNow partner or replaced with a store located for a retail advertiser where available (3) Buy Now / mobile purchase (for non- retailers) linked to SnapNow partner like Amazon as one of the best mobile buy options (4) Product reviews – where available from client or via SnapNow partner links. (5) Spare Link Slot- optional use for competitions, downloads other consumer engagement ideas © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 11. Video and TV commercials SnapNow can download every frame of video or TV, allowing the users to Snap on the video and for it to match the frame and link it to associated mobile / online content. © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257 950 tkeaveny@snapnow-inc.com
  • 12. Manchester United © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 13. Super Super © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 14. Coty © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 15. •  Bauer is now the largest consumer magazine publishing company in the UK. •  Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets. •  Media's portfolio of over 80 influential media brands connect over nineteen million UK adults. •  Brands include heat, Closer, GRAZIA, Magic 105.4, Kiss, Q, KERRANG!, PARKERS, MATCH, MCN and FHM. © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257 950 tkeaveny@snapnow-inc.com
  • 16. Creating consumer awareness •  Competitions linked to particular campaigns – “Snap and you could win” •  Treasure hunts – linked ads via Publications •  Teasers – “what lies behind the ad?” •  Incentives – vouchers, discounts, wallpapers, ring tones, music or video downloads •  Spot messages on media © 2007 SnapNow All Rights Reserved Private & Confidential Tony Keaveny 07793 257950 tkeaveny@snapnow-inc.com
  • 17. Contact Tony Keaveny t: +44(0)207 636 6575 m: +44(0)7793 257 950 e: tkeaveny@snapnow-inc.com Your mobile is your mouse… The world is your web 81 Gower Street London WC1E 6HJ | 0207 636 6575 | www.SnapNow.com © 2007 SnapNow All Rights Reserved Private & Confidential 17

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