This 20 minutes talk was presented at Product Development Days 2016, in Cracow, Poland, on 9th November 2016.

1. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 1
Modern PowerPoint Presentation
PRESENTED BY Sophie FREIERMUTH, Baguette UX @wickedgeekie
Make better products: when the entire team does user research
2016

2. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow
#PDD - @wickedgeekie
2
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie

3. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 3
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PPD - @wickedgeekie

4. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 4
More User Research = Less Risk of Failure
WHY?
#PDD - @wickedgeekie

5. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 5
More User Research = Less Risk of Failure
before you build (more)
LEARNING
WHY?
#PDD - @wickedgeekie

6. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 6
More User Research = Less Risk of Failure
before you build (more)
LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning

7. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 7
More User Research = Less Risk of Failure
before you build (more)
LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning
IGNORANCE

8. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 8
More User Research = Less Risk of Failure
before you build (more)
LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning
IGNORANCE
DISCOVERY

9. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 9
More User Research = Less Risk of Failure
before you build (more)
LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning
IGNORANCE CURIOSITY
DISCOVERY

10. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 10
More User Research = Less Risk of Failure
before you build (more)
LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE

11. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 11
More User Research = Less Risk of Failure
before you build (more)
LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE
Gems will show up

12. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 12
More User Research = Less Risk of Failure
before you build (more)
LEARNING
will always surprise you
USERS
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE

13. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 13
More User Research = Less Risk of Failure
must work for the users
PRODUCT
before you build (more)
LEARNING
will always surprise you
USERS
WHY?
#PDD - @wickedgeekie
Knowledge
Validation
/ Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE
Learn and Validate

14. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 14
WHY?
#PDD - @wickedgeekie
Learn and Validate
To sum it all up
Gems will show up

15. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 15
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie

16. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow
#PDD - @wickedgeekie
16
Product Actors
Customer
(Stakeholder)
Product Team
(Stakeholders)
User
(Stakeholder)
WHY? WHO?

17. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 17
Product Actors
Customer
(Stakeholder)
Product Team
(Stakeholders)
WHY? WHO?
#PDD - @wickedgeekie

18. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 18
Product Actors
Content
Utilisers
(Users)
Managers of
Users
(Users)
Customer
(Stakeholder)
Content
Generators
(Users)
Product Team
(Stakeholders)
WHY? WHO?
#PDD - @wickedgeekie

19. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 19
Product Actors
Content
Utilisers
(Users)
Managers of
Users
(Users)
Customer
(Stakeholder)
Content
Generators
(Users)
Programme
Management
(Utilisers)
Product
Management
(Utilisers)
Product Team
(Stakeholders)
Security and
Legal
(Utilisers)
WHY? WHO?
#PDD - @wickedgeekie

20. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 20
Product Actors
WHY? WHO?
#PDD - @wickedgeekie
Identify
Validate
Describe
Keep up to date

21. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 21
Product Actors
WHY? WHO?
#PDD - @wickedgeekie
Proto-Personas
Personas
Identify
Validate
Describe
Keep up to date

22. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 22
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie

23. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 23
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Identify what the team wants to learn
Research to refine
Learn and Validate

24. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 24
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Plan the research
Identify what the team wants to learn

25. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 25
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Conduct the research
Plan the research
Identify what the team wants to learn

26. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 26
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn

27. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 27
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn

28. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 28
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn

29. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 29
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn

30. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 30
User Research’s Jobs
WHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn

31. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 31
You don’t always need a User Researcher
WHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn • Product Owner
• UX
• Business Analyst
• Project Manager
• UX
• Business Analyst
or Project Manager
• UX
• Business Analyst
+ anyone on the team
• UX
• Business Analyst

32. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 32
You don’t always need a User Researcher
WHY? WHO?
#PDD - @wickedgeekie
Conduct the research
Rob FITZPATRICK
The Mom Test
Gems will show up
Record your research

33. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 33
WHY?
#PDD - @wickedgeekie
Learn and Validate
To sum it all up
Gems will show up
Research to refine
WHO?
Record your research

34. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 34
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie

35. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 35
Research jobs
WHY? WHO?
#PDD - @wickedgeekie
WHAT?
Interview Observe Listen

36. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 36
Research jobs
WHY? WHO?
#PDD - @wickedgeekie
WHAT?
Interview Observe Listen WHY
HOW
WHEN
WITH/OUT…
AND THEN
BECAUSE
ALSO

37. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 37
Research finds out
WHY? WHO?
#PDD - @wickedgeekie
WHAT?
WHY
HOW
WHEN
WITH/OUT…
AND THEN
BECAUSE
ALSO
Look then look again

38. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 38
Look then look againResearch to refine Record your research
Learn and Validate Gems will show up
To sum it all up
WHY? WHO? WHAT?
#PDD - @wickedgeekie

39. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 39
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie

40. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 40
Timing for research
LaunchStart
Features
& Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
#PDD - @wickedgeekie

41. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 41
Timing for research
LaunchStart
Features
& Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
LEARN WHAT NEEDS TO BE THERE
#PDD - @wickedgeekie

42. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 42
Timing for research
LaunchStart
Features
& Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
LEARN WHAT NEEDS TO BE THERE
VALIDATE IT WORKS WELL
Share the results of research
#PDD - @wickedgeekie

43. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 43
Timing for research
LaunchStart
Features
& Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
LEARN WHAT NEEDS TO BE THERE
VALIDATE IT WORKS WELL
LEARN WHAT NEEDS TO BE THERE
Share the results of research
#PDD - @wickedgeekie

44. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow
#PDD - @wickedgeekie
44
Look then look againResearch to refine Record your research
Share the results of researchLearn and Validate Gems will show up
To sum it all up
WHY? WHO? WHAT? WHEN?

45. PAGE
November 8-9. 2016
Radisson Park Inn, Krakow 45
THANK YOU!
sophie@BaguetteUX.com
Sophie FREIERMUTH
Director
Baguette UX
@WickedGeekie
https://www.linkedin.com/in/sophiefrei