AWS Customer Presentation-Redefining the Relationship Between Game Maker and Game Player

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Slides from a customer presentation at the 'Powering games with Amazon Web Services' event in London.

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AWS Customer Presentation-Redefining the Relationship Between Game Maker and Game Player

  1. 1. www.swrve.com Redefining the Relationship between Game Maker and Game Player Steve Collins CTO Swrve steve@swrve.com © 2012 Swrve New Media Inc.
  2. 2. Swrve PlatformConfiguration Inventory Segmentation &Management Management Personalization Split Testing Events & Flow Metrics Analysis © 2012 Swrve New Media Inc.
  3. 3. © 2012 Swrve New Media Inc.
  4. 4. AWS Services S3: scalable, reliable data warehouse Route53, ELB: scalable, reliable, fast failover, HTTPS, REST, DNS EC2, EBS: web servers (Rails, Jetty), event processors (Java, C++), services RDS: managed mySQL, snapshots, read-replicas EMR: on-demand, ad-hoc data mining CloudWatch: monitoring, alerting © 2012 Swrve New Media Inc.
  5. 5. Game Production Greenlight Pre- Focus ShipConcept Development Dev. QA DLC Production Test 18 - 36 months © 2012 Swrve New Media Inc.
  6. 6. Game Service Tune Tune Tune Tune LAUNCH Update Update Update UpdateDesign Dev. Beta Dev Dev Dev Dev 3 - 6 months Game Service Minimum Viable Product © 2012 Swrve New Media Inc.
  7. 7. UnderstandMetrics -> Analytics -> Insight Test Hypotheses Data driven Take action Iterate, fail-fast © 2012 Swrve New Media Inc.
  8. 8. Segmenting © 2012 Swrve New Media Inc.
  9. 9. Player Attributes Player progressionGameplay Purchasing Flow © 2012 Swrve New Media Inc.
  10. 10. Holistic Game View Primar y Secondar y Tert iar y Gameplay Tutorial Friends Sessions Shop Flow Promotions Support Characters Email Purchases UI response Forums Equipping Referral Cross Game Level progress Ad CTR Boosts Chat ! "#$% &( #) "*) % +, - .#% © 2012 Swrve New Media Inc.
  11. 11. © 2012 Swrve New Media Inc.REAL-TIME PERSONALIZATION, TUNING & TESTING
  12. 12. Configuration © 2012 Swrve New Media Inc.
  13. 13. Resource Management Resource / ConfigurationInventory Management Editing © 2012 Swrve New Media Inc.
  14. 14. SessionsSession 1 Session 2 Session 3 2 days 12 days V2.3 V2.4 Build CDN Game Server © 2012 Swrve New Media Inc.
  15. 15. Testing © 2012 Swrve New Media Inc.
  16. 16. Split Test Measure Choose Deploy © 2012 Swrve New Media Inc.
  17. 17. What to test? UI Layout EconomyVirtual Items Variables © 2012 Swrve New Media Inc.
  18. 18. Select item to test Define test features Monitor results & Take Actions Create variations © 2012 Swrve New Media Inc. REAL-TIME PERSONALIZATION, TUNING & TESTING
  19. 19. AWS Benefits Scaling: instantly provision instances / roles Staging / Deployment: replicate entire stack temporarily and soak test against live data Maintenance: comprehensive APIs, CloudWatch alerts and monitors, detailed billing Support: highly available and helpful, architecture reviews / input © 2012 Swrve New Media Inc.
  20. 20. Thanks! Steve Collins steve@swrve.com www.swrve.com @stevec64"Planet Cute" art by Daniel Cook (Lostgarden.com)Gun art content by Ocean’s Dream © 2012 Swrve New Media Inc.

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