Vecherkom Launch - Marina Dedenko

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Vecherkom Launch - Marina Dedenko

  1. 1. Vecherkom Launch Vienna, Austria 2008
  2. 2. Ukraine – Central Europe 46mln Kiev- 3,5mln inhabitants •  Area: 603,700 sq km •  Population: of 46 mln •  5 cities with population over 5 mln people •  Literacy: 99.7% of total population •  Capital: Kiev •  27 Main Regions •  2 languages: official – Ukrainian, 71% speak Russian in Kiev •  GDP -10,3% •  Average monthly salary Ukraine - $310 •  Two free morning dailies in Kiev NO EVENING NEWSPAPER!!!
  3. 3. Segodnya Multimedia
  4. 4. Mission   o SERVE the PEOPLE t Vision   eadership in Daily Newspaper L Segment by 2012 in all Strategic Locations
  5. 5. Values   ruth-Ethics T   evelopment D   eadership-Professionalism L   lient C   eam T  ndependence and Pluralism I
  6. 6. Decided to launch First Evening Free Daily
  7. 7. STRATEGY: Open Blue OCEAN
  8. 8. Blue Ocean Strategy Four Actions Framework Eliminate Reduce A New Value Curve Raise Create
  9. 9. Format
  10. 10. Content Approach
  11. 11. How to reach young audience?
  12. 12. Newsroom
  13. 13. First Marketing Research Age of Respondents Promo Technologies, Kiev, 10 September 2008
  14. 14. Advertising •  Main clients: Banks, mobile operators, cars, computers
  15. 15. Advertising
  16. 16. Advertising
  17. 17. Conclusions Newsroom
  18. 18. For more detailed information please contact: dedenko@vecher.com.ua
  19. 19. INMA
36th
European
Conference
 Next:
 Lunch
 14:00
 Mark
Challinor


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