Lifecycle Marketing – The Ultimate Holiday Campaign

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A live webinar presented by Amazon #1 best-selling author Adam Metz to learn a step-by-step process to creating a holiday campaign that you can use over and over again.

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Lifecycle Marketing – The Ultimate Holiday Campaign

  1. 1. Lifecycle Marketing – TheUltimate Holiday Campaign Presented by Adam Metz
  2. 2. I’m Dreaming of a GREEN Christmas
  3. 3. Problem…. Your business lacks agreat holiday campaign for winter holidays (or any other holidays)
  4. 4. Problem….Most campaigns look too “Salesy”
  5. 5. Solution… Use our green Christmas campaign and replicate it
  6. 6. The Overall Campaign
  7. 7. Reusing Campaigns
  8. 8. Working Sessions
  9. 9. Advanced Prep Novembe r 3 6 9 12 15 18 21 24 27
  10. 10. Chatter is High
  11. 11. Set-Up & Delegation
  12. 12. Set-Up & Delegation
  13. 13. Set-Up & Delegation
  14. 14. Set-Up & Delegation
  15. 15. Offer, Gift & Segment
  16. 16. Tags, Email 1, Email 2 & Order Form
  17. 17. Email 3, Email 4 & Email 5
  18. 18. Email 6 & Email 7
  19. 19. Postcard Copy, Layout & Webform
  20. 20. Thanks, Order Form, Functionality
  21. 21. Publish & the Right Customers
  22. 22. Collateral Checklist
  23. 23. Collateral Checklist (cont.)
  24. 24. We Help Small Businesses Succeed Questions?See Infusionsoft in Action… Tweet to @Infusionsoft, @themetz, include hashtag #uhmc Q&A Starters: • How would you do a campaigninfusionsoft.com/ that includes… • Out business is kind of uniquedemo because well sell (XYZ), how would you… • Our Customers don’t use a lot of email. How would you…

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