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Volume 2 Issue 3

    2 Minute Landing Page Drill                                           FREE WHITEPAPER!




    Landing pages are a great way to engage with potential
    customers but technology does not replace good business and
    marketing practices. Many unsuccessful campaigns are poorly
    designed and never have a chance before they are sent.
    Successful MSP's Make Sustainable Profits by providing the
    guidance and experience needed to help your customer's pilots       Download a 2-page guide
    and campaigns achieve success. Remember- hooks do not               on understanding your
    catch fish, bait does. Marketing automation designed                website traffic using
    inadequately and without the right content will do as poorly as a   Google Analytics.
    cold call.
                                                                          FIND US ONLINE!
    Increase your landing page conversion rates using these tips
    below:



    Headlines:                                                            WANT MORE INFO?
          Keep headlines short.                                         Click here to email us,
          Provide a clear call to action.                               and we'll get back to you
                                                                        right away.
          Always mention the offer in your headline.
          Avoid using a question as your headline.
                                                                          PREFER TO CHAT?

                                                                        Call us at (914) 502-0064.

    Body:
                                                                          VISIT US ON THE WEB!
          Bold compelling text.
                                                                        www.mmiedge.com
          Use Bullets versus paragraphs.
          Have a clear and visible privacy policy.
          Avoid links. Visitors shouldnʼt be directed away from the       EXECUTIVE TEAM
          landing page.
          Make sure to include a closing statement after a bulleted
          list.



    Survey:
                                                                        MMI Solutions is
          Keep it short and simple. Three to four fields max.           enjoying rapid growth
                                                                        under the leadership of
          Form and text should be above the fold. Visitors shouldn't    Steven Amiel and
          have to scroll to see forms or submit information.            Michael Ciaramella. Their
                                                                        extensive business
          Adding an optional question like “What is your biggest
                                                                        experience has help their
          challenge?” can help you gain valuable customer insight.      clients realize
                                                                        outstanding results.


                                                                          ABOUT US
    Offering:                                                           MMI Solutions is the
                                                                        Marketing Automation
          Be clear about offer.
                                                                        Provider (MAP) to the
          If offering a white paper, people like to know how many       trade. Whether you are a
          pages they are downloading. I.e. "Download Free 10-page       printer, agency or
          report."                                                      consultant, we provide
                                                                        the technology,
                                                                        experience and
                                                                        knowledge to help you

    Image:                                                              generate additional
                                                                        sustainable profits with
                                                                        your customers. If you
          Include image of offer. Always have at least one image        ever had to say to a
          related to the offering.                                      client, "Well, now we
                                                                        know this for the future,"
          If image is difficult to understand, add a caption below.     call us.



    Overall Look:
          Think simple.
          Welcome white space.
          Avoid dark backgrounds.



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The MMIEdge(May 2011)- 2 Minute Landing Page Drill

  • 1. Volume 2 Issue 3 2 Minute Landing Page Drill FREE WHITEPAPER! Landing pages are a great way to engage with potential customers but technology does not replace good business and marketing practices. Many unsuccessful campaigns are poorly designed and never have a chance before they are sent. Successful MSP's Make Sustainable Profits by providing the guidance and experience needed to help your customer's pilots Download a 2-page guide and campaigns achieve success. Remember- hooks do not on understanding your catch fish, bait does. Marketing automation designed website traffic using inadequately and without the right content will do as poorly as a Google Analytics. cold call. FIND US ONLINE! Increase your landing page conversion rates using these tips below: Headlines: WANT MORE INFO? Keep headlines short. Click here to email us, Provide a clear call to action. and we'll get back to you right away. Always mention the offer in your headline. Avoid using a question as your headline. PREFER TO CHAT? Call us at (914) 502-0064. Body: VISIT US ON THE WEB! Bold compelling text. www.mmiedge.com Use Bullets versus paragraphs. Have a clear and visible privacy policy. Avoid links. Visitors shouldnʼt be directed away from the EXECUTIVE TEAM landing page. Make sure to include a closing statement after a bulleted list. Survey: MMI Solutions is Keep it short and simple. Three to four fields max. enjoying rapid growth under the leadership of Form and text should be above the fold. Visitors shouldn't Steven Amiel and have to scroll to see forms or submit information. Michael Ciaramella. Their extensive business Adding an optional question like “What is your biggest experience has help their challenge?” can help you gain valuable customer insight. clients realize outstanding results. ABOUT US Offering: MMI Solutions is the Marketing Automation Be clear about offer. Provider (MAP) to the If offering a white paper, people like to know how many trade. Whether you are a pages they are downloading. I.e. "Download Free 10-page printer, agency or report." consultant, we provide the technology, experience and knowledge to help you Image: generate additional sustainable profits with your customers. If you Include image of offer. Always have at least one image ever had to say to a related to the offering. client, "Well, now we know this for the future," If image is difficult to understand, add a caption below. call us. Overall Look: Think simple. Welcome white space. Avoid dark backgrounds. •Unsubscribe •Subscribe