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Next Wave Showcase: "Data, Analytics, & Performance"
 

Next Wave Showcase: "Data, Analytics, & Performance"

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    Next Wave Showcase: "Data, Analytics, & Performance" Next Wave Showcase: "Data, Analytics, & Performance" Presentation Transcript

    • The Challenge in Digital Innovation
    • iMedia & DMR Collaboration • We’ve come together for this event to help attendees be exposed to startups that have received industry validation • For this event, we’re focusing on the latest innovation trends in Data, Analytics, & Performance
    • How We Did It • DMR curated and selected 10 startups that have been validated for the iMedia Advisory Board to review • The Advisory Board voted and selected 4 finalists to compete • Attendees will vote live to select 1 winner • Winner will be announce Tuesday night
    • Industry Index by DMR
    • Industry Index Stats to Date 8 Channels 130 Categories 1404 Companies profiled 883 Members 600 Certified Raters 300 Companies rated
    • You Can Find About More About the Next Wave Companies in the Industry Index
    • Now The Presentations
    • Mobile - Retargeting • What it is: Ad Retargeting allows companies to display an advertising message to users who have taken a previous action, such as answering a question on a smartphone app. • Why It’s Important: • Retargeted ad campaigns show engagement rates 2.5 to 3 times higher than untargeted ad campaigns among the same customer base • Prospecting combined with retargeting can lead to 147% higher conversion rates among some industries • Retargeting prospects resulted in a 726% lift in site visitation within four weeks of initial ad exposure
    • Video – Ad Network • • What it is: Ad Networks aggregate unsold advertising inventory from a wide range of sources, allowing advertisers to more efficiently buy and manage campaigns at scale. Ad Networks typically handle the trafficking of campaign assets and aggregation of performance reporting. Why It’s Important: • Consumers are 27 times more likely to click through online video ads than standard banners • U.S. digital video ad spending will nearly double, climbing from $4.14 billion this year to $8.04 billion in 2016 • 87% of marketers said targeting was an important factor when planning a digital video campaign
    • UNLOCK DIGITAL VIDEO M I C H A E L M AT H I E U , C H A I R M A N & C E O SET Media @setdottv #imediasummit SET Media Inc. Proprietary and Confidential
    • CHALLENGES WITH DIGITAL VIDEO 1) Limited Targeting at Scale 2) Lack of Video-Level Analytics Standard Site-list 3) Low Quality Placement 4) Risk of Unsafe Content XX X
    • PROPRIETARY TECHNOLOGY A U T O M AT I C A L LY D I S C O V E R S A N D WAT C H E S V I D E O S
    • UNLOCK DATA AT EVERY LEVEL
    • QSR BRAND LIFT CASE STUDY 1 OBJECTIVE Drive engagement and purchase intent with millenial audience 3 BRAND STUDY Run a Vizu brand study survey alongside campaign 2 TARGETING Music, sports, & entertainment content w/ focus on events (March Madness, Award Shows, etc.) 4 PERFORMANC E Analyze campaign metrics and optimize for completion rate
    • TOP PERFORMING VIDEOS TOP PERFORMING CONTENT INCLUDES MUSIC EVENTS & NCAA MARCH MADNESS 1 2 3 4
    • PERFORMANCE & BRAND LIFT 40.0% 31.3% 30.0% 20.0% 95% LIFT 16.0% 10.0% 0.0% Purchase Intent 100.0% 80.0% 82.7% 68.0% 60.0% 40.0% 20.0% 0.0% VCR 22% Industry Benchmark HIGHER SET Brand Results
    • SET TECHNOLOGY CONNECTS BRANDS WITH THEIR AUDIENCE THROUGH SPECIFIC VIDEOS SET Media Inc. Proprietary and Confidential
    • THANKS! TO LEARN MORE ABOUT A N D S TA R T A C A M PA I G N , P L E A S E C O N TA C T: MIC H AEL MATH IEU CHAIRMAN & CEO michael@set.tv OFFICES: SAN FRANCISCO 58 Maiden Lane, 5th Floor San Francisco, CA 94108 www.set.tv NEW YORK 307 7th Avenue, Suite 2001 New York, NY 10001 @setdottv facebook.com/setdottv
    • Social Media Intelligence • What it is: Social Media Intelligence tools allow brands to analyze trends in aggregated social media activity in order to inform their marketing strategy. • Why It’s Important: • 88% of 750 surveyed marketing professionals didn’t feel they could accurately measure the effectiveness of their social media campaigns, according to an Adobe white paper • 56% of active marketing professionals say, “calculating true ROI” is their greatest frustration with Social Media
    • Social Media ROI — Seriously Fred McIntyre Chief Executive O cer
    • awe.sm is Social ROI
    • Over the next 5 years social is set to surge... as a percentage of total marketing spend ¹ & as a driver for larger business goals² 50% 201 5 Web sales driven by social and mobile apps ¹ ²
    • Consumer behavior demands that social be treated as a form of outbound marketing 65% +500% 70% $30Bn $5Bn 201 1 201 5 201 5 of a brand’s reputation will come from its social media presence of active online adult social networkers shop online four-year increase in social commerce
    • Consumer behavior demands that social be treated as a form of outbound marketing 12% track revenue impact directly from social media 11% 20% track almost no social media impact (just basic traffic and clicks) measure the impact of social on other marketing channels 57% cite engagement as the deepest level of social impact that that they can track ...and 31%cite disparate social analytics as a major obstacle to harness social data effectively
    • The state of the industry followers replies favorites ??? retweets impressions clicks ??? pageviews conversions
    • The closed loop followers replies favorites Owned Media Tracking retweets impressions clicks Performance Links pageviews conversions Conversion Tracking child shares Downstream Reshare Tracking
    • Connect Measure P ost R each R eactions Clicks Conversions & Re-Shares
    • Watch success unfold “Autumn nights. Pumpkin soup, crunchy leaves, and a cardi… ” “Autumn nights. Pumpkin soup, crunchy leaves, and a cardigan swea… ” “Do you have a can-do attitude, a smile that could light up Shea Stad… ” “Do you have a can-do attitude, a smile that could light up Shea Stadium, and … ” “Do you have a can-do attitude, a smile that could light up Shea Stad… ”
    • See the big picture “TODAY ONL 30%o our classic Y! cardigans. W hat’s your #cardiganstory? ac.me/f03”
    • Make informed optimizations
    • S tacy Peralta shared a link. August 8 Lot of history covered here… T railer —Bones Brigade: An Autobiography bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment Share
    • Share This Link Stacy Peralta shared a link. August 8 Lot of history covered here… Lot of history covered here… T railer —Bones Brigade: An Autobiography T railer —Bones Brigade: An Autobiography bonesbrigade.com http://animalch.in/e0g BONE BR S IGADE An Autobiography chronicles the : unmatched life and times of the premier skate team of the 1 980s. BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. S hare Link Like Comment Share
    • Stacy Peralta shared a link. August 8 Lot of history covered here… T railer —Bones Brigade: An Autobiography 1 9 $0 clicks conversions bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment Share
    • Stacy Peralta shared a link. August 8 Jonathan Cowperthwait @ cowperthwait Lot of history covered here… T railer —Bones Brigade: An Autobiography bonesbrigade.com W came of the Bones Brigade hat BONEanimalch.in/K4z guys? Oh, look: S BRIGADE: An Autobiography chronicles the unmatched life and times of the premier 1 9 $0 2 clicks conversions re-shares skate team of the 1 980s. Like Comment Share Fred McIntyre shared a link. August 9 Be sure to check out our friends’ new film… T railer —Bones Brigade: An Autobiography bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment S hare Jing Y ee @ jiiiiiing Have you seen Animal Chin? animalch.in/N4dx
    • 12 1 S tacy Peralta shared a link. August 8 Lot of history covered here… T railer —Bones Brigade: An Autobiography bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment S hare Fred McIntyre shared a link. August 9 Be sure to check out our friends’ new film… T railer —Bones Brigade: An Autobiography bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment S hare Jing Y ee @ jiiiiiing Have you seen Animal Chin? animalch.in/N4dx Colleen Cowperthwait shared a link. August 1 0 Kirk Bashwiner shared a link. Curtis Shoung August 1 0 @ curtisshoung Looking forward to this!!!!! T railer —Bones Brigade: An A utobiography bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment S hare Oh man, hella rad T railer —Bones Brigade: An Autobiography Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment S hare $270 5 clicks conversions re-shares
    • 237 clicks Stacy Peralta shared a link. August 8 Lot of history covered here… T railer —Bones Brigade: An A utobiography bonesbrigade.com BONES BR IGADE: An Autobiography chronicles the unmatched life and times of the premier skate team of the 1 980s. Like Comment Share Fred McIntyre shared a link. August 9 Be sure to check out our friends ’ new film… T railer —Bones Brigade: An A utobiography bonesbrigade.com BONES BR IGADE: An Autobiography chronicles the unmatched life and times of the premier skate team of the 1 980s. Like Comment Share Jonathan Cowperthwait Jing Y ee @ cowperthwait @ jiiiiiing Have you seen Animal Chin? animalch.in/N4dx W came of the Bones Brigade hat guys? Oh, look: animalch.in/K4z Colleen Cowperthwait shared a link. Kirk Bashwiner shared a link. Curtis Shoung August 1 0 August 1 0 @ curtisshoung Looking forward to this!!!!! Oh man, hella rad T railer —Bones Brigade: An A utobiography bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment S hare August 1 0 Macklemore @ 4realzyo T railer —Bones Brigade: An A utobiography bonesbrigade .com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like Comment Share bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like E dmund Carl shared a link. Thinking of Colleen and Sarah-Doe. T railer —Bones Brigade: An Autobiography Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 DOOOD check it animalch.in/nU3 Comment S hare $541 conversions 8 re-shares
    • 1 789 August 8 $4329 68 clicks S tacy Peralta shared a link. conversions re-shares Lot of history covered here … Trailer —Bones Brigade: An A utobiography bonesbrigade.com BONES BR IGADE: An Autobiography chronicles the unmatched life and times of the premier skate team of the 1 980s. Like Comment Share Fred McIntyre shared a link. August 9 Be sure to check out our friends ’ new film… T railer —Bones Brigade: An A utobiography bonesbrigade.com BONES BR IGADE: An Autobiography chronicles the unmatched life and times of the premier skate team of the 1 980s. Like Comment Share Jonathan Cowperthwait Jing Y ee @ cowperthwait @ jiiiiiing W came of the Bones Brigade hat guys? Oh, look: animalch.in/K4z Have you seen Animal Chin? animalch.in/N4dx Colleen Cowperthwait shared a link. Kirk Bashwiner shared a link. Curtis Shoung August 1 0 August 1 0 @ curtisshoung Looking forward to this!!!!! Oh man, hella rad T railer —Bones Brigade: An A utobiography Like Comment Like E dmund Carl shared a link. E dmund Carl shared a link. August 1 0 Curtis Shoung Macklemore C olleen C owperthwait shared a link. Kirk Bashwiner shared a link. Jonathan Cowperthwait E und C shared a link. dm arl Curtis Shoung August 1 0 @ cowperthwait utobiography C olleen C owperthwait shared a link. Kirk Bashwiner shared a link. Jonathan Cowperthwait August 1 0 August 1 0 Comment utobiography Jonathan Cowperthwait Comment Share utobiography Comment S hare August 1 0 @ cole_in_S F Comment BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx T railer —B ones B rigade: An A Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 Comment S hare BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx Trailer —B ones B rigade: An A K evin Stazey @ kevkeveatfood W do you get when you mak e a hat movie with Tony Hawk and Stacy P eralta and…animalch.in/Hh6 M acklem ore DOOOD check it animalch.in/nU3 Curtis Shoung August 1 0 @ cole_in_S F @ curtisshoung Comment BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx T railer —B ones B rigade: An A Comment S hare BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx K evin Stazey @ kevkeveatfood August 1 0 M acklem ore Comment C olleen C owperthwait shared a link. Jonathan Cowperthwait Comment utobiography Comment Jonathan Cowperthwait Comment S hare August 1 0 Cole Birwin @ cole_in_S F utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like E und C shared a link. dm arl @ curtisshoung T railer —B ones B rigade: An A Comment @ kevkeveatfood T railer —B ones B rigade: An A Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 Comment S hare E und C shared a link. dm arl K evin Stazey August 1 0 Cole Birwin @ cole_in_S F @ kevkeveatfood Kevin Stazey @ kevkeveatfood Thinking of Colleen and Sarah-Doe . utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like W do you get when you mak e a hat movie with Tony Hawk and Stacy P eralta and…animalch.in/Hh6 BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx S hare Thinking of Colleen and Sarah-Doe . utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like Trailer —B ones B rigade: An A Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 S hare Curtis Shoung August 1 0 What came of the Bones Brigade guys? Oh, look: animalch.in/K4z K evin Stazey @ cole_in_S F Thinking of Colleen and Sarah-Doe . utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like Looking forward to this!!!!! Share Cole Birwin August 1 0 @ curtisshoung T railer —B ones B rigade: An A What came of the Bones Brigade guys? Oh, look: animalch.in/K4z @ cowperthwait Trailer —Bones Brigade: An A bonesbrigade .com BONES BR ADE: An A utobiography chronicles IG the unmatched life and times of the premier skate team of the 1 980s. Like E und C shared a link. dm arl Curtis Shoung August 1 0 Looking forward to this!!!!! utobiography Share C olleen C owperthwait shared a link. Oh man, hella rad DOOOD check it animalch.in/nU3 DOOOD check it animalch.in/nU3 @ cowperthwait Trailer —Bones Brigade: An A bonesbrigade .com BONES BR ADE: An A utobiography chronicles IG the unmatched life and times of the premier skate team of the 1 980s. Like W do you get when you mak e a hat movie with Tony Hawk and Stacy Peralta and…animalch.in/Hh6 @ 4realzyo W do you get when you mak e a hat movie with Tony Hawk and Stacy P eralta and…animalch.in/Hh6 Oh man, hella rad DOOOD check it animalch.in/nU3 Kirk Bashwiner shared a link. @ 4realzyo utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like W do you get when you mak e a hat movie with Tony Hawk and Stacy P eralta and…animalch.in/Hh6 S hare Thinking of Colleen and Sarah-Doe . Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 M acklem ore @ kevkeveatfood BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx utobiography S hare August 1 0 M acklem ore @ kevkeveatfood @ 4realzyo utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like Cole Birwin K evin Stazey @ cole_in_S F T railer —B ones B rigade: An A bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Comment Kirk Bashwiner shared a link. Kevin Stazey @ cole_in_S F Thinking of Colleen and Sarah-Doe . E und C shared a link. dm arl @ 4realzyo utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like Cole Birwin August 1 0 @ curtisshoung Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 DOOOD check it animalch.in/nU3 @ 4realzyo DOOOD check it animalch.in/nU3 Thinking of Colleen and Sarah-Doe . Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 DOOOD check it animalch.in/nU3 Like E und C shared a link. dm arl W do you get when you mak e a hat movie with Tony Hawk and Stacy P eralta and…animalch.in/Hh6 Cole Birwin August 1 0 @ curtisshoung @ 4realzyo Curtis Shoung M acklem ore @ kevkeveatfood @ 4realzyo utobiography E und C shared a link. dm arl Curtis Shoung M acklem ore @ kevkeveatfood S hare S hare Thinking of Colleen and Sarah-Doe . utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like Cole Birwin Comment W do you get when you mak e a hat movie with Tony Hawk and Stacy P eralta and…animalch.in/Hh6 BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like Kevin Stazey @ cole_in_S F T railer —B ones B rigade: An A bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like @ curtisshoung T railer —B ones B rigade: An A What came of the Bones Brigade guys? Oh, look: animalch.in/K4z Cole Birwin August 1 0 Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 S hare E und C shared a link. dm arl Looking forward to this!!!!! Trailer —Bones Brigade: An A bonesbrigade .com BONES BR ADE: An A utobiography chronicles IG the unmatched life and times of the premier skate team of the 1 980s. Like Comment Curtis Shoung August 1 0 @ cowperthwait Oh man, hella rad utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like C olleen C owperthwait shared a link. Macklemore @ kevkeveatfood W do you get when you mak e a hat movie with Tony Hawk and Stacy Peralta and…animalch.in/Hh6 Share K evin Stazey @ cole_in_S F T railer —B ones B rigade: An A Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 S hare Thinking of Colleen and Sarah-Doe . T railer —B ones B rigade: An A What came of the Bones Brigade guys? Oh, look: animalch.in/K4z Share Comment Comment Thinking of Colleen and Sarah-Doe . utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like @ curtisshoung Looking forward to this!!!!! Trailer —Bones Brigade: An A bonesbrigade .com BONES BR ADE: An A utobiography chronicles IG the unmatched life and times of the premier skate team of the 1 980s. Like T railer —B ones B rigade: An A What came of the Bones Brigade guys? Oh, look: animalch.in/K4z Share E und C shared a link. dm arl Curtis Shoung August 1 0 @ cowperthwait Oh man, hella rad Kirk Bashwiner shared a link. Cole Birwin August 1 0 @ curtisshoung Looking forward to this!!!!! Trailer —Bones Brigade: An A bonesbrigade .com BONES BR ADE: An A utobiography chronicles IG the unmatched life and times of the premier skate team of the 1 980s. Comment K evin Stazey @ cole_in_S F BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx T railer —Bones Brigade: An A utobiography bonesbrigade .com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Like August 1 0 Like S hare Cole Birwin August 1 0 Thinking of Colleen and Sarah-Doe . Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 DOOOD check it animalch.in/nU3 Share Oh man, hella rad Comment @ curtisshoung @ 4realzyo T railer —Bones Brigade: An A utobiography bonesbrigade .com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. Comment bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. S hare Thinking of Colleen and Sarah-Doe. Like T railer —Bones Brigade: An A utobiography Can’t wait for #tonyhawk’s new #movie: animalch.in/9X3 bonesbrigade.com BONE BR S IGADE An Autobiography chronicles : the unmatched life and times of the premier skate team of the 1 980s. BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx W do you get when you mak e a hat movie with Tony Hawk and Stacy Peralta and…animalch.in/Hh6 T railer —B ones B rigade: An A utobiography bonesbrigade .com B ONE B IG ADE An A utobiography chronicles S R : the unmatched life and times of the premier skate teamof the 1 980s. Like Comment S hare BONES BR IGADE: AN AUTOBIOGR APHY is gonna be so good. animalch.in/3Kx W do you get when you mak e a hat movie with Tony Hawk and Stacy P eralta and…animalch.in/Hh6
    • 777 clicks
    • 3978 pageviews 777 clicks 5 followers 1 3 comments
    • 3978 pageviews 777 5 followers clicks 1 3 comments
    • 3978 pageviews 777 5 followers clicks 1 3 comments
    • 1 22 clicks 1 26 pageviews 1 follower 1 comment
    • Fred McIntyre fred@awe.sm 1 415 846 4315
    • • Analytics Tools – Campaign Optimization What it is: Analytics Tools collect data about consumer interactions with a brand's interactive properties or marketing activities and provide tools to help those brands optimize towards improved results. • Why It’s Important: • The typical Internet user is served 1,707 display ads per month • Users are up to 21 times more likely to click on a viewable ad • A 40% improvement in ad viewability can produced a 75% increase in sales life
    • Go Beyond Viewability Get SEEN 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
    • Today, you are more likely to … Climb Mount Everest Sign up for & complete Navy Seal training Win the Mega Millions Than click on a banner ad. Source: http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6?op=1
    • You are served 1,707 display ads per month Served Viewable Seen Only 46% of which have any potential to be viewed. And of viewable ads, only 49% are ever actually SEEN
    • Truth is that in-screen isn’t Seen. And Viewability was just a start… In-Screen Viewable   2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
    • But don’t take my word for it "Applying Sticky's tracking to our digital media campaigns is helping us to optimize and increase our ROI on digital marketing investments in some campaigns up to 25 percent.” Krister Karjalainen Head of Digital Procter & Gamble Nordics 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
    • Wonder how we do it? 68 % seen Time on: 1.2 sec 4 3 55 % seen Time on: 1 sec 100 % seen Time on: 3.5 sec 1 5 65 % seen Time on: 1.0 sec 30 % seen Time on: 0.5 sec 2
    • “Seeing” is the new standard that’s helping marketers better optimize 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
    • When you optimize by “Seen” consumers spend more time with your brand 71 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
    • L’ Oréal leveraged Sticky to test premium placements across publishers… Impact Low High Medium High 14.7% 35.1% Low Cost Per View Medium 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary 8.2% 42.0%
    • As a result, they were able to exceed brand goals at no additional cost B ra nd S it e P la c e m e nt Garnier A melia.se P ano rama - 980x300 82 1 kr 30 Garnier A melia.se Overlay - 980x1 500 Garnier Garnier T o tal 35% B udge t Im pre s s io ns nC P M nC P V V I% V e rif ie d Im pre s s io ns Im pa c t V e rif ie d T im e ( h) 1066 625 77 kr 1 kr 00 77% 2.6 821301 593 1 024 kr 6 1 827 06 1 kr 50 1 kr 50 1 00% 3.2 1 827 06 95 Damernas.se P ano rama - 980x300 68 687 kr 892 039 77 kr 208 kr 37% 1 .0 330 054 92 Damernas.se Overlay - 980x1 500 28 766 kr 1 775 91 1 kr 50 349 kr 43% 1 .1 82 463 25 19 5 6 0 7 k r 2 257 266 87 kr 14 6 k r 1 340 646 805 Seen impressions 26% Average CPV 68% 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary Total time spent with brand
    • Sticky gets you Seen  Potential to be seen, is not seen  Optimize branding campaigns for better ROAS  Get the ROI online originally promised  Negotiate better CPM’s with publishers  Stop wasting money on invisible ads  Get more brand lift  Performance gains of 25-85%
    • Want better results? Come see me Ephraim (Jeff) Bander President Jeff@sticky.ad Twitter:@Stickyadman Skype: Ephraim.Bander613 +917-523-0007
    • THANK YOU Jessica Joines Founder/Managing Partner Digital Media Review Joe Zahtila GM, North America Qriously Michael Mathieu Chairman/CEO SET Fred McIntyre CEO awe.sm Jeff Bander President Sticky