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How is strategic planning carried out at different levels of the organisation

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Sameer Mathur
Sameer Mathur

Discusses how is strategic planning carried out at different levels of the organisation

Marketing
1 of 21
Strategic planning
Organizational levels of strategic planning Corporate SBU Unit Functional
Dimensions that define a business Customer groups Customer needs Technology
Four planning activities Defining the corporate mission Establishing strategic business units Assigning resources to each strategic business unit Assessing growth opportunities
Corporate mission characteristics They focus on a limited number of goals They stress the company’s major policies and values They define the major competitive spheres within which the company will operate They take a long-term view They are as short, memorable, and meaningful as possible
Strategic business units
SBU Characteristics It is a single business, or a collection of related businesses, that can be planned separately from the rest of the company. It has its own set of competitors. It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit.
Different SBUs
Strategic Planning Gap
Planning process
SWOT Analysis
Porter’s Generic Strategies Overall cost leadership Differentiation Focus
Strategic Alliance Product or services alliances Promotional alliances Logistics alliances Pricing collaborations
Strategic Management Framework
These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com) Disclaimer

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How is strategic planning carried out at different levels of the organisation