Singles Party (Movie, Wine & Dinner)
Event Synopsis <ul><li>Date :  29 April 2010 </li></ul><ul><li>Day :  Thursday </li></ul><ul><li>Time :  6.30pm – 10.45pm ...
About the Movie <ul><li>The Back-up Plan is a comedy  that explores dating, love, marriage and family in reverse. </li></u...
Proposed Event Poster Option 1 Option 2
About Organiser – Table For Six <ul><li>Boutique dating agency </li></ul><ul><li>Featured more than 20 times in 15 months ...
About the Presenter & Sponsor
Demographics & target <ul><li>Age :  21-40 </li></ul><ul><li>Gender :  60% ladies </li></ul><ul><li>Profession :  PMET </l...
Programme <ul><li>6.30-6.45pm –  Registration & Welcome </li></ul><ul><li>6.45-7.30pm –  Buffet Dinner & Wine * </li></ul>...
Event Marketing (14 April – 28 April) <ul><li>Online </li></ul><ul><ul><li>www.romancingspore.com </li></ul></ul><ul><ul><...
Social Media & Viral Marketing Facebook Twitter Monitor  all “The Back-up Plan” tweet Retweet  to point back to event link...
Media Pitch <ul><li>How many singles  give up looking for the “One” after 35? </li></ul><ul><li>Considerable Singles do no...
Possible Event Coverage
Event Partnership Mileage <ul><li>Event </li></ul><ul><ul><li>Special Mention by emcee </li></ul></ul><ul><ul><li>Acknowle...
Strategic Alliance (possible business for joint event marketing) <ul><li>SPA Operator </li></ul><ul><li>Wine Distributor <...
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"The Back-up Plan" - Movie, Wine & Dinner Singles Party - 29 April 2010

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"The Back-up Plan" - Movie, Wine & Dinner Singles Party - 29 April 2010

  1. 1. Singles Party (Movie, Wine & Dinner)
  2. 2. Event Synopsis <ul><li>Date : 29 April 2010 </li></ul><ul><li>Day : Thursday </li></ul><ul><li>Time : 6.30pm – 10.45pm </li></ul><ul><li>Venue : Cathay Cineleisure Level 6 (Preview Lounge) </li></ul><ul><li>Enjoy : Dinner, Wine & Movie </li></ul><ul><li>Presenter : Sony Pictures </li></ul><ul><li>Sponsor : Cathay Cineplexes </li></ul><ul><li>Organiser : Table For Six ( www.tableforsix.sg ) </li></ul><ul><li>Full capacity : 118 singles </li></ul><ul><li>Participant Profile: 21-40, PMETs </li></ul>
  3. 3. About the Movie <ul><li>The Back-up Plan is a comedy that explores dating, love, marriage and family in reverse. </li></ul><ul><li>After years of dating, Zoe (Jennifer Lopez) has decided waiting for the right one is taking too long. Determined to become a mother, she commits to a plan, makes an appointment and decides to go it alone. That same day, Zoe meets Stan (Alex OLoughlin) a man with real possibilities. </li></ul><ul><li>Trying to nurture a budding relationship and hide the early signs of pregnancy becomes a comedy of errors for Zoe and creates confusing signals for Stan . When Zoe nervously reveals the reason for her unpredictable behaviour, Stan commits fully and says he is in. </li></ul><ul><li>Never before has love seen a courtship where a wild night of sex involves three in a bed Stan, Zoe and the ever-present massive pregnancy pillow. Or, where date night consists of being the focal point at a near-strangers water birth which does for kiddie pools what Jaws did for swimming in the ocean. The real pregnancy test comes when both of them realize they really don’t know each other outside of hormonal chaos and birth preparations. With the nine month clock ticking, both begin to experience cold feet . </li></ul><ul><li>Anyone can fall in love, get married and have a baby but doing it backwards in hyper-drive could be proof positive that they were made for each other. </li></ul>
  4. 4. Proposed Event Poster Option 1 Option 2
  5. 5. About Organiser – Table For Six <ul><li>Boutique dating agency </li></ul><ul><li>Featured more than 20 times in 15 months </li></ul><ul><li>Creator of Table For Six & Siblings & Buddies Connection </li></ul><ul><li>Organiser of successful movie & dinner events: </li></ul><ul><ul><li>Exception or Rule </li></ul></ul><ul><ul><li>Ghosts of Girlfriends’ Past </li></ul></ul><ul><ul><li>The Ugly Truth </li></ul></ul>
  6. 6. About the Presenter & Sponsor
  7. 7. Demographics & target <ul><li>Age : 21-40 </li></ul><ul><li>Gender : 60% ladies </li></ul><ul><li>Profession : PMET </li></ul><ul><li>Annual income : > $30,000 </li></ul><ul><li>Social Status : Single </li></ul>
  8. 8. Programme <ul><li>6.30-6.45pm – Registration & Welcome </li></ul><ul><li>6.45-7.30pm – Buffet Dinner & Wine * </li></ul><ul><li>7.30-8.00pm – Ice breaker </li></ul><ul><li>8.00-8.45pm – Networking </li></ul><ul><li>8.45-9.00pm – Drawing of lots for seating arrangement and Prizes </li></ul><ul><li>9.00-10.45pm – The Movie </li></ul><ul><li>* Dinner & Wine will continue until 9pm </li></ul>
  9. 9. Event Marketing (14 April – 28 April) <ul><li>Online </li></ul><ul><ul><li>www.romancingspore.com </li></ul></ul><ul><ul><li>www.tableforsix.sg </li></ul></ul><ul><ul><li>www.beulah.sg </li></ul></ul><ul><li>Email </li></ul><ul><ul><li>12,000 singles </li></ul></ul>
  10. 10. Social Media & Viral Marketing Facebook Twitter Monitor all “The Back-up Plan” tweet Retweet to point back to event links Release information of event Create a event in group Have conversation with fans Develop a community of singles Post photo & posters to movie groups Participate in discussion about Movie Add “people” as contact to all event pictures Flickr
  11. 11. Media Pitch <ul><li>How many singles give up looking for the “One” after 35? </li></ul><ul><li>Considerable Singles do not mind being a parent even if they are single. (Fatherhood & Motherhood issues( </li></ul><ul><li>What other back-up plans do singles in Singapore have if they are to be alone all their life? </li></ul><ul><li>The Back-up Plan – a movie with a comical storyline but a serious message in Singapore’s context </li></ul>
  12. 12. Possible Event Coverage
  13. 13. Event Partnership Mileage <ul><li>Event </li></ul><ul><ul><li>Special Mention by emcee </li></ul></ul><ul><ul><li>Acknowledgement in edm </li></ul></ul><ul><ul><li>Acknowledgement on posters </li></ul></ul><ul><ul><li>Supply of cocktail table as booth </li></ul></ul><ul><ul><li>Right to mingle with participants </li></ul></ul><ul><ul><li>Right to collect or distribute namecards/brochure </li></ul></ul><ul><li>Post Event </li></ul><ul><ul><li>Media & Press Coverage </li></ul></ul><ul><ul><li>Database of participants </li></ul></ul>
  14. 14. Strategic Alliance (possible business for joint event marketing) <ul><li>SPA Operator </li></ul><ul><li>Wine Distributor </li></ul><ul><li>Travel Operator </li></ul>Post Event Deliverable <ul><li>CD of video archive </li></ul><ul><li>CD of photo archive </li></ul><ul><li>Complete list of participants’ contacts </li></ul>

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