bw communications, public relations firm since June 2001, based in Jakarta.

1. bw communications
~ we are public relations, we take it personally, we do it professionally ~
a brief profile

2. bw communications in brief
sense of purpose
Established in Jakarta, Indonesia on 19 June 2001, although a
boutique-size, it is an independent local PR consultancy firm,
whose clientele have been both international as well as national.
The firm is run by a solid team of six, has a sense of purpose to: areas of expertise
• position their clients, through enhancing their visibility As the team has the experiences in handling
(identity, image, and reputation), increasing their numerous accounts and clients from various
recognition, and respect amongst their stakeholders industries, their expertise and skills are:
• PR strategy and message development
• develop effective communication strategies, PR to suit the local angle/s
programmes that are value for money, to meet the • Expanding the clients’ messages for
communications goals and objectives credibility and believability
• Media management and relationship
• wrap around the clients’ marketing activities, to create building/cultivation
greater impact, and improve effectiveness • Corporate communications & corporate
event planning
The team comprised of professionals whose skills are in the field • Competitor analysis & environmental
of Public Relations, with strategic public relations expertise, scanning, through media monitoring and
persuasive communication skills, who possess strong media media analysis
relations, focused and yet have flexible approaches to the clients’ • More personalized approach when
issues or problems. communicating on behalf of the clients
to stakeholders, especially the media
Their mission is to help their clients to have good corporate • Measurable return on investment (ROI)
responsibilities: for the clients to be responsive and responsible, – efficient with budget, for value for
aware of importance of the public opinion. money
The team members are creative and experienced who can act as
the bridge between the clients the stakeholders. The team deliverables
present themselves as the strategic partners of their clients in What the team delivers, among others are:
helping to accommodate and accomplish achieving their
• Strategic Issues management
communications goals.
• Crisis communications management
• Corporate communications
strengths • Media relations with key media
The team members’ strengths among others are: • Media conferences/briefings
• experienced in lifestyle, hospitality (tourism, airlines, • Media one-on-one interviews
hotelier, travel), corporate affairs, non-government • Profiling Client/Spokesperson in media
• excellent understanding in local culture, current trend, • Media events, e.g. product launches
contemporary social behavior/attitude of the publics • Media talk-shows, seminar, workshops
• relatively young solid team, energetic, hardworking, able • Media Kit (press release, backgrounder)
to prioritize and yet cheerful under any circumstances • Speeches (pointers, cue cards)
• full service, result oriented for service excellence, and • Media handling training
strong in execution in the field • Public speaking training
• personal and professional service to serve the clients, • Environmental Scanning
media, third-party contacts, and love the media • Media monitoring and analysis
• efficient in budgeting, hence ensuring everything is • Third party management
based on value for money • Training specific communications skills
e.g. crisis communication, handling
difficult media, to be a good interviewee

3. steps in developing a PR programme
designing a PR programme will be based on:
• stating the problem, challenge, opportunity
• analyzing the current situation
• agreeing on communication goal/objectives
• identifying the key audiences & key media
• identifying the most effective strategies
• agreeing on the core/key messages
• agreeing on the PR activities
• designing a time frame
• allocating adequate and effective resources
• evaluating each objective’s effectiveness and the result
clients / accounts handled
Malaysia My Second Home (MM2H), Summarecon Agung Tbk.,
Laureate Hospitality Education, SAA-GE, Banyan Tree Ungasan
Resort Bali, IKPII, Munchies Restaurant & Bar, Singapore
Tourism Board, Hotel Indonesia Kempinski Jakarta, At-Sunrice
Global Chef Academy, Specialist Dental Group (SDG), KBC for
Royal Thai Embassy/Trade Division, KBC for Japan Bank
International Cooperation/Green Financial, BOSCH Jakarta,
Design Network, Flame for Dräger Medical Indonesia, Aragos
for Sujiwo Tejo, IAG Health Service, Singapore International
Foundation, Tiger Airways, NewBoy Indonesia, Indian Chamber
of Commerce, Bintang Musik Daerah, Indonesia Business Links,
Unilever Indonesia, JetStar/Valuair, Melia Sol Asia Pacific,
Movenpick International, BiNus Business School, Eastern Pearl
Flour Mills, Them Embassy of Chocolate, Tulip, dkt Indonesia,
Emway Mulia, Beyond DDB for Sari Husada, Business Software
Alliance, Family Health Indonesia (FHI) & dkt Indonesia, Patra
Bali Resorts & Villas, Beyond DDB for Johnson & Johnson
Indonesia, Microsoft Indonesia’s Corporate Affairs, Hero
Supermarket, Davids Logistics Services, Pacto Indonesia,
SriLankan Airlines, Masyarakat Telematika Indonesia
(MASTEL), DDB Beyond for Discovery Channel & TPI, The
Ascott Group, SD & SLTP DKI Jakarta
bw communications

4. bw communications
the team
The team members have experiences in public relations Linda Riana, as Senior Account Services Coordinator,
industry, with strong knowledge of the local culture and she has the skills to manage PR tasks, and possesses
ethics. They have been cultivating strong rapport with the leadership qualities, a detailed and result oriented as well
national, regional and local media. Media relation is one as thorough. With her five years experience in PR field,
of the company’s assets. They have proven their ability to she now has the ability and strengths in serving the firm’s
carry out marketing communications and public relations retainer clients. One of her competences is her capability
programmes – list of accounts handled previously stated. in media analysis, allowing her to help guarding the
clients’ image and reputation. She develops and executes
bw communications team members have put their PR programmes, Among the accounts handled: Laureate
personal touch with professionalism when delivering their Hospitality Education, Hotel Indonesia Kempinski, Jakarta,
tasks, i.e. when executing PR programmes on behalf of Unilever Indonesia products, Indonesia Business Links
the clients. They are committed to be result as well as and Singapore Tourism Board.
customer-service oriented. bw communications are
people persons and have the ability to work under
pressure when managing issues and crises. The bw Dian Gunanti, now has five years experience in the
communications team members are the following: firm, is the firm’s Senior Account Services Coordinator.
She possesses the expertise in handling and managing
key media. Her competence being a personable and a
Ida Bayuni people person where she has very good persuasion skills,
backed up with her experiences in executing PR
As the chief in the company, with her passion in PR field,
programmes in the fields, in large cities in Indonesia.
22 years of experience in the field, she ensures and
Adaptable to any situation and conditions wherever and
commits to deliver her expertise for the clients to meet
whenever needed. Among the accounts under her
their communications objectives. As owner of the
responsibilities, among them: Singapore Tourism Board,
company she has a vested interest and personally gets
Bosch House Appliances, Aragos and the opening of and
involved when servicing the clients and managing the
media relations for Munchies Restaurant & Bar.
accounts. She oversees and supervises her team
members when they perform their tasks. Her 22 years of
experience gives her opportunity to perform as a
professional PR practitioner as well as PR consultant, Yanti Pasaribu, as Public Relations Coordinator, with
managing organizations/accounts/programmes from her seven years of working experience including in PR
various industries. Among the accounts/clients handled: field, has the expertise among in environmental scanning,
Microsoft - Corporate Affairs & Anti Piracy, Singapore media tracking. Her strengths is also in the executing of
Tourism Board – PR & Publicity, Sari Husada, and more. PR programmes. She has excellent persuasion skills
She has been cultivating and building strong rapport with when liaising with third party contacts. Her other specialty
the national, regional and local media. is in written and verbal communications. Among the
accounts handled: SAA-GE, Singapore Tourism Board
Indonesia, Singapore International Energy, KCB/JBIC.
Ramayanti, as Public Relations Coordinator, with her
six years experience in the PR field, she now possesses
leadership quality/skills and is a result oriented, and yet a Musyahro, as Office Management Coordinator, almost
people person. Among her strengths is liaising with the eight years with the firm. He gives full support to the
third party contacts. She is an expert in handling PR team. He in charge of managing the media database,
administration as well as managing ad-hoc PR media measurement, office IT management. He is result
programmes. Among her success stories are in handling oriented who ensures smooth delivery and execution of
accounts/clients like: Specialist Dental Group, NewBoy PR programmes. The accounts supported: Jakarta
Indonesia for the launching of Fulla, Mövenpick Anwar Al- Chocolate Expo, Mövenpick Anwar Almadinah, Business
Madinah, and Dräger Medical Indonesia. Software Alliance and all clients handled by the firm.

5. bw communications
Jl. Tebet Dalam II/14, Lt. 1
Jakarta Selatan 12810, INDONESIA
P +62 21 2388 0780
F +62 21 8378 0525
E ida@bwcomms.com
E bayuni.ida@gmail.com
www.bwcomms.com