2Liberty & Co. is a strategic communications consultancy dedicated to elevating your reputation, both corporate andprofessional. We do this by leveraging global communications expertise with ﬁngertip-access to the most talentedresources in media, design and technology.We believe that every company, every brand and every executive has a story to tell. And really, what’s a compellingstory without the right audience to share it with.Your reputation is our purpose. By crafting impactful stories to amplify your brand in media, online and intoconversations, we’re out to win the hearts and minds of all your reputation stakeholders – your employees, clients,prospects and the business community at large.Your reputation. Our reputation depends on it.
3 Think - Connect - Elevate Before we act, we think. Which is to say we love ﬂexing our strategic muscle and unparalleled grasp of what’s trending in media, culture and communications - on every brief we accept.- Think - Each opportunity is approached through the unwavering lens of research, insight and experience. It’s a brave new connected world - and we’re thrilled to be a hub. Our connections to the media, key inﬂuencers, trendsetters, cultural curators and decision makers delivers a very high-Connect - Return On Inﬂuence. Liberty & Co is obsessed with creating seamless connections to springboard your brand into the conversations, hearts and minds of all your reputation stakeholders. We’re happiest tackling business challenges to elevate brands, both corporate and- Elevate - professional. In a few words: we-make-things-happen. Actionable strategies to ignite your performance and proﬁle; high impact communication plans; powered ampliﬁcation for your reputation.
4Corporate Communications:Liberty & Co builds high impact communication strategies and plans to elevatecorporate proﬁle, both internally and externally. Often a company’s reputationstarts from within. Our proven experience executing a broad range of internalcommunication strategies will inspire and engage employees. Externally, weadvise clients on corporate positioning against competition and open doorsfor partnership opportunities to connect, collaborate and advance proﬁle.Marketing Strategy & Implementation:At Liberty & Co, we help companies capitalize on existing brands and createidentity programs for those who require refreshing or re-positioning of theircorporate brand image. We help bring brands to life through messaging andoutreach programs to elevate brand awareness and equity.Professional Profile Consulting:In a world where people are the greatest assets, professional branding iscritical to success. At Liberty & Co we help our clients create a personalnarrative fueled with market insight that positions clients as experts in theirﬁeld and go-to’s for the media. By identifying and securing highly visiblespeaking platforms we elevate professionals in their community - employees,stakeholders, clients and prospects.
5Media Relations:At Liberty & Co, we have strong editorial relationships that give clients the advantage across earned media – print,broadcast and digital, social channels. Our network is yours to leverage in executing impactful, tailored programs toelevate your brand awareness and proﬁle within identiﬁed target markets – all without a single dollar of media buy.Event Design & Management:Fueled with creativity, we conceptualize and execute events ranging from Thought Leadership Summits and Innovators’Dinners to Corporate product launches. All customized to serve as an extension of your brand. Our event value-addsinclude concept creation, designed communication, orchestration and logistics, access to brand partnerships, exclusivevenues and inﬂuential attendees.Award Strategy & Design:Storytelling is at the heart of every winning award entry. At Liberty & Co, we devise agency award strategies, craftcompelling stories and visuals to communicate your message. With the best photography and ﬁlm production at ourﬁngertips, we create beautifully articulated case entries to elevate your brand and get you noticed.
6 - Creativity - We generate big, small, fresh, re-freshed ideas - Authenticity -We believe that all communication must always stay true to your brand - Impact -We are highly focused on getting your brand noticed - Community -We thrive on working together as trusted partners and operate as an extension of your brand - Courage - We do everything with conviction to stand out from the rest
7 “ Shannon effervescently connects marketing professionals across industry verticals and builds the positive proﬁle of her organization and its clients. I witnessed these skills most notably at the 2012 Banff World Media Festival where Shannon achieved MediaComs objective of establishing an identity and top-of-mind awareness among North Americas ” biggest content producers.“ Shannon is bright, hard working, tenacious and a natural at PR. She understands the importance of - Anthony Hello, Director Branded Content, MediaCom building strong relationships with journalists, clients and colleagues and as such is very connected. Shannon has an excellent strategic and creative approach to building both brands and people. She!is dedicated to whatever project she is working on to ensure that clients receive “ Shannon is the consummate connector, a node at the centre of a robust and sprawling network. Her the proﬁle they need to be successful. She has a great boundless energy, and ability to open doors and creative sensibility and understands how to work with generate opportunities never ceases to amaze. And both creative and analytical minds. As well, Shannon with a keen eye for design, she has all the requisite skills knows inside and out key inﬂuencers in the media and ” to develop and grow brands and businesses. creative industry. ” - Matt DiPalo, Managing Director Critical Mass - Kevin Keane, Co-founder of Brainsights
8“ Shannon is an extremely gifted marketer with a wealth of international experience with global agencies. Having “ Shannon brings a brilliant sense of ﬂair and style to her work. She has a keen eye for design and image and an seen what is possible in different markets, she brings a innate sense of what a brand should embody. She is an fresh approach to brand development and awareness. accomplished networker, who excels at bridging the With a keen eye for design excellence, she can gap between people, products, services and brands. represent clients in the best possible light. Not afraid to She is polished, strategic, well versed and at ease with professionals from every level of an organization. ” take on any challenge, she always aims for the top platforms and opportunities for PR and new business. With a broad network of contacts and excellent - Lise Dellazizzo, Growth Strategy Executive reputation she gets the desired results. - Ian Giles, Director of Social Strategy, ” MediaCom Canada “ Shannon is a fantastic marketing professional who excels at managing creative and difﬁcult projects. She has a wealth of knowledge and experience that is“ enviable and is always willing to help and encourage Shannon is great fun to work with and a consummate people around her. Shannon takes her responsibilities professional. Great insight into the brand, creative seriously and always has a professional demeanor. process and clients needs. I hope I work with her again ” ” in the future. - Sarah Liversidge, Director of Marketing, Brands2Life London, UK - Gary Hoff, Creative Director, CogApp, London, UK
Biography - Shannon Lewis 9Shannon Lewis, President of Liberty & Co Communications is a seasonedcommunications professional whose international experience brings strategy, creativityand results to client’s business challenges.Shannon started her journey working in advertising at the ﬁrst advertising agency JWalter Thomspon. The following years she grew her career working in advertising,marketing and media with leading agencies AMVBBDO London, BBH London,MindShare London, JWT Australia and MediaCom Canada.Over the past 15+ years, boasting a bevy of clients and brands including the BBC,Kellogg’s, GE Europe, Barnado’s Children’s Charity, Southcorp Wines, MindShare London,MediaCom Canada and Unilever, a few awards were won, client proﬁles were built andall delivered with passion, professionalism and tenacity.Having an international perspective, strategic sense and creative eye, Shannon decided topursue the business and projects that she found most inspiring and thought provoking toall parties and got the bug to start up a consultancy, Liberty & Co Communications.Throughout Shannon’s career she has helped companies and individuals tell their brandstory in a compelling and relevant way, as a marketing executive and now as aconsultant. She has extensive experience leading marketing and media efforts includingbrand positioning, business development, digital and social strategy, events, sponsorships, Shannon Lewis, President ofbrand workshops and corporate communications. Liberty & Co. CommunicationWhile in her professional role, Shannon also advises young individuals starting out intheir careers, helping them navigate and elevate their own professional brand towardspersonal success.Shannon is active in the arts community and is a Branksome Hall Alumnae boardmember. She is an avid cycler, skier and outdoors enthusiast with most recentlysummiting to the peak of Kilimanjaro.