Social Media Training for Furness Collage Session 2

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Transcript

  • 1. Social Media Marketing Steve Tonkinwww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 2. Session 2 Linkedin Aims-Understanding / Sorting out your profile-Finding connections-Getting recommended-Joining groups-Advertising-Building a company page-Connecting with other systems www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 3. Aims Youtube-Signing up-Making a channel-Designing the channel-Sorting out your profile-SEO Tactics www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 4. Aims Foursquare / Gowalla-Signing up-check ins-Claiming a check in-Setting up offers and rewards www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 5. Saving time.....-Google analytics-Hootsuite / Ping: editing networks from one place-Any questions?-AT ANY POINT STOP ME!-ASK QUESTIONS www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 6. Linkedinhttps://www.linkedin.comThe professional network5.99 million users in UK and 100 million worldwideB to B systemSwap ideas via groupsCheck out companies via pagesFollow clients and competitors! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 7. Linkedin - accountshttp://www.linkedin.com/subscriptionv2?displayProducts=&trk=acct_sub_2Basic - freeYou can only connect with people you knowBusiness - from $19.95 +Allows you much more networking and expandedprofilesAllows you to approach people you do not know www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 8. Linkedin - JoiningProfile - CompletionAdd all your details and use a picture of yourselfAdd your positions through the years and educationCredibility is the big thing!Get recommendationsJoin groups www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 9. Linkedin - UsingConnectionsFind and create connections:Via your email accounts or just add emailsCompanies in your profileSchool / Uni profilePeople you may know www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 10. Linkedin - UsingRecommendationsRecommend people you have worked with and ASKto be recommended yourself.Great source of testimonials for your own site. www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 11. Linkedin - UsingGroupsYou can find experts in ANY field of business.It’s a social interactive network.Not all groups are the same.....How many members?How busy is it?Are your competitors in the group?You can create your own! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 12. Linkedin - UsingGroupsFind up to 3 groups you think would:1. Help my business with knowledge sharing2. Help bring business to my company3. Help me find people who could enhance mybusinesshttp://www.linkedin.com/groupsDirectory www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 13. Linkedin - UsingJobsFind a new jobPost a jobLots of recruitment companies use linked in!A great place to look for jobs - beware of above! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 14. Linkedin - UsingCompany pages - competitors or prospectsSee the staffTarget departments you are afterFollow the companyJust like following individualsKeep up to date www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 15. Linkedin - UsingCompany pages - yoursRaise the profile of your companyYou can list products and services with web linksand videoAsk for endorsements on the company and theproductsCreates multiple links to your website www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 16. Linkedin - UsingCompany pages - Creating a pagehttp://www.linkedin.com/companiesClick Add a CompanyAdd logos 1 100x60 and 1 50x50Add your websiteAdd SpecialtiesAdd location(s) www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 17. Linkedin - UsingCompany pages - Creating Products/ ServicesIn your company click “Products & Services”Add a Product or ServiceFill in all the forms Especially direct pages on yourwebsiteRemember this is business people looking at yourprofile.If adding Video - It is the URL link of the page NOTthe embed code! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 18. Linkedin - UsingCompany pages - Creating Products/ ServicesCreate over views with up to 3 links to your websiteCustom content!Aim your products at the demographics!In products click create new audience, choosedemographicsThen you can modify your pages and products to thedemographic www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 19. Linkedin - UsingAnswersDepending on your browser go to More and thenAnswersJust ask a question!Beware! Marketers are using the system.The more you answer the higher your profile.Today to be number one “expert” 480! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 20. Linkedin - UsingAdvertisingSimilar to FacebookYou can use the demographics of the system tochoose who sees your ads. Write with calls to actionCosts$5 set-upMin daily budget of $10Min click of $2REVIEW REVIEW REVIEW www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 21. Linkedin - UsingSearch systemPeople - Your network first then allUpdates - Only your networkJobs - Your network first then allCompanies - Your network first then allAnswers - Your network first then allInbox - Just you!Groups - Your network first then all www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 22. You Tube2nd most searched engineComscore 2009! 123 million views a dayIt is a social networkPeople comment everyday www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 23. You TubeNo just animals/humans doing daft things!Presentations on lineSlides and if your presentingShort videos to inform your clientsInterview clients and get testimonialsInterview peers and get testimonialsPodcasts - Create a following become an expert www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 24. You Tube -Know your audience /Goalshttp://www.google.com/videotargeting/ifa/buildQuery?hl=enConsider your marketplaceVideo quality -Picture and SoundHow often you plan to uploadWatch the comments! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 25. You Tube - set uphttp://www.youtube.comSimply sign up and verify your email address.Go to You Tube click Create accountIt will create a Google account for you.You Have to use a working email.If you have a Google account just add YouTube toitJust click upload! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 26. You Tube - ContentCreating Content.KNOW WHY YOU WANT TO UPLOAD.Who is the marketAre there any examples already thereQualityIs it for your website or Youtube www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 27. You Tube - ContentProfessional videographersCamcordersDigital camerasMobile phonesEditing: imovie, Adobe Creative suite. . . . . . .http://www.youtube.com/t/creators_cornerhttp://www.youtube.com/create www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 28. You Tube - Contenthttp://www.youtube.com/createOne True MediaGoAnimateXtranormal Movie MakerStupeflix Video MakerThe YouTube video editorAll free and can make movies on-line you’ll needto sign up www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 29. You Tube - ContentTo edit simply click editTitle, description and tags - how we find themovieAudio swap - royalty freeAnnotations - Speech bubble, note, SpotlightCaptions - SubtitlesSettings - Control who and how people see youmovie www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 30. You Tube - Your ProfileBrandingDescriptionWebsitePersonal info - None is needed but make in nameof companyBut is used by Youtubers to find good content www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 31. You Tube - Your ChannelBranding CompanyTitle,Type - Youtuber, Director, Musician, Comedian,Guru, ReporterChannel tagsThemes and colours create a new theme andexperiment.Choose which modules to show and move themaround with arrows www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 32. You Tube - Sharing contentIt is a network!Post on others movies.ALWAYS end with a url or call to action even if it’sa caption!Connect with facebook twitter etcYou do have control Account settings www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 33. You Tube - Content on yoursiteClick the Share buttonChoose the link if you want it on facebook etc.Choose embed for you website- Standard is now iframe- Might have to choose Use old embed code ifyou have a CMS Site- You have control of the look and feel www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 34. FoursquareUsers Share locations via phoneIntegrates with twitter and facebook7 million users worldwideBy checking users can:Become mayors of locationsWin badges for different types of location checkinGet discounts and offers www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 35. Foursquare - Set upFirst download app to phone and sign upGo to the location you wish to addUse the search to find location.If it’s not there click “Add this place”“Check - in”Find friends by location or your phone book www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 36. Foursquare - Set up locationlog into https://foursquare.com/Use search to find venueUnder the Mayor box click“Do you manage this venue? Claim here.”The steps for the UK are easy. Follow steps andfoursquare will send a post card with anauthorisation code.Get stickers! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 37. Foursquare - Set up locationwww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 38. Foursquare - Set up offersAttract new customers Swarm Special Like, "If 30 people check in at once, get 25 cent wings" Friends Special Like, "Check in with 3 friends and get a free dessert" Flash Special Like, "The first 10 people that check in after 8pm get 25% off their order" Newbie Special Like, "Get a free cupcake on your first check-in" Check-in Special Like, "Get a free appetizer when you check in" www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 39. Foursquare - Set up offersReward existing customers Loyalty Special Like, "Get a free cookie every 3rd check-in" Mayor Special Like, "Mayor gets 20% off their entire bill" www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 40. Foursquare - Set up offerswww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 41. Other bits...Systems that post to different platformshttp://hootsuite.com/ (my favorite)http://ping.fm/ (pretty good)There are more..... www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
  • 42. Googlewww.google.com/analytics/If you do not have stats on your site. How do youknow if your being successful?Free amazing amount of info.Link trackinghttp://www.google.com/support/analytics/bin/answer.py?answer=55578This is a link building tool so you can track links inanalytics www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet