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Social Media                                Marketing                                                         Steve Tonkin...
Session 2 Linkedin Aims-Understanding / Sorting out your profile-Finding connections-Getting recommended-Joining groups-Adv...
Aims Youtube-Signing up-Making a channel-Designing the channel-Sorting out your profile-SEO Tactics www.ibexcreative.com   ...
Aims Foursquare / Gowalla-Signing up-check ins-Claiming a check in-Setting up offers and rewards www.ibexcreative.com   08...
Saving time.....-Google analytics-Hootsuite / Ping: editing networks from one place-Any questions?-AT ANY POINT STOP ME!-A...
Linkedinhttps://www.linkedin.comThe professional network5.99 million users in UK and 100 million worldwideB to B systemSwa...
Linkedin - accountshttp://www.linkedin.com/subscriptionv2?displayProducts=&trk=acct_sub_2Basic - freeYou can only connect ...
Linkedin - JoiningProfile - CompletionAdd all your details and use a picture of yourselfAdd your positions through the year...
Linkedin - UsingConnectionsFind and create connections:Via your email accounts or just add emailsCompanies in your profileS...
Linkedin - UsingRecommendationsRecommend people you have worked with and ASKto be recommended yourself.Great source of tes...
Linkedin - UsingGroupsYou can find experts in ANY field of business.It’s a social interactive network.Not all groups are the...
Linkedin - UsingGroupsFind up to 3 groups you think would:1. Help my business with knowledge sharing2. Help bring business...
Linkedin - UsingJobsFind a new jobPost a jobLots of recruitment companies use linked in!A great place to look for jobs - b...
Linkedin - UsingCompany pages - competitors or prospectsSee the staffTarget departments you are afterFollow the companyJus...
Linkedin - UsingCompany pages - yoursRaise the profile of your companyYou can list products and services with web linksand ...
Linkedin - UsingCompany pages - Creating a pagehttp://www.linkedin.com/companiesClick Add a CompanyAdd logos 1 100x60 and ...
Linkedin - UsingCompany pages - Creating Products/ ServicesIn your company click “Products & Services”Add a Product or Ser...
Linkedin - UsingCompany pages - Creating Products/ ServicesCreate over views with up to 3 links to your websiteCustom cont...
Linkedin - UsingAnswersDepending on your browser go to More and thenAnswersJust ask a question!Beware! Marketers are using...
Linkedin - UsingAdvertisingSimilar to FacebookYou can use the demographics of the system tochoose who sees your ads. Write...
Linkedin - UsingSearch systemPeople -    Your network first then allUpdates -  Only your networkJobs -     Your network firs...
You Tube2nd most searched engineComscore 2009! 123 million views a dayIt is a social networkPeople comment everyday www.ib...
You TubeNo just animals/humans doing daft things!Presentations on lineSlides and if your presentingShort videos to inform ...
You Tube -Know your audience /Goalshttp://www.google.com/videotargeting/ifa/buildQuery?hl=enConsider your marketplaceVideo...
You Tube - set uphttp://www.youtube.comSimply sign up and verify your email address.Go to You Tube click Create accountIt ...
You Tube - ContentCreating Content.KNOW WHY YOU WANT TO UPLOAD.Who is the marketAre there any examples already thereQualit...
You Tube - ContentProfessional videographersCamcordersDigital camerasMobile phonesEditing: imovie, Adobe Creative suite. ....
You Tube - Contenthttp://www.youtube.com/createOne True MediaGoAnimateXtranormal Movie MakerStupeflix Video MakerThe YouTub...
You Tube - ContentTo edit simply click editTitle, description and tags - how we find themovieAudio swap - royalty freeAnnot...
You Tube - Your ProfileBrandingDescriptionWebsitePersonal info - None is needed but make in nameof companyBut is used by Yo...
You Tube - Your ChannelBranding CompanyTitle,Type - Youtuber, Director, Musician, Comedian,Guru, ReporterChannel tagsTheme...
You Tube - Sharing contentIt is a network!Post on others movies.ALWAYS end with a url or call to action even if it’sa capt...
You Tube - Content on yoursiteClick the Share buttonChoose the link if you want it on facebook etc.Choose embed for you we...
FoursquareUsers Share locations via phoneIntegrates with twitter and facebook7 million users worldwideBy checking users ca...
Foursquare - Set upFirst download app to phone and sign upGo to the location you wish to addUse the search to find location...
Foursquare - Set up locationlog into https://foursquare.com/Use search to find venueUnder the Mayor box click“Do you manage...
Foursquare - Set up locationwww.ibexcreative.com   0845 -226 8342   http://www.facebook.com/ibexcreative   http://twitter....
Foursquare - Set up offersAttract new customers  Swarm Special  Like, "If 30 people check in at once, get 25 cent wings"  ...
Foursquare - Set up offersReward existing customers  Loyalty Special  Like, "Get a free cookie every 3rd check-in"  Mayor ...
Foursquare - Set up offerswww.ibexcreative.com   0845 -226 8342   http://www.facebook.com/ibexcreative   http://twitter.co...
Other bits...Systems that post to different platformshttp://hootsuite.com/ (my favorite)http://ping.fm/ (pretty good)There...
Googlewww.google.com/analytics/If you do not have stats on your site. How do youknow if your being successful?Free amazing...
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Social Media Training for Furness Collage Session 2

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  • Transcript of "Social Media Training for Furness Collage Session 2"

    1. 1. Social Media Marketing Steve Tonkinwww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    2. 2. Session 2 Linkedin Aims-Understanding / Sorting out your profile-Finding connections-Getting recommended-Joining groups-Advertising-Building a company page-Connecting with other systems www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    3. 3. Aims Youtube-Signing up-Making a channel-Designing the channel-Sorting out your profile-SEO Tactics www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    4. 4. Aims Foursquare / Gowalla-Signing up-check ins-Claiming a check in-Setting up offers and rewards www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    5. 5. Saving time.....-Google analytics-Hootsuite / Ping: editing networks from one place-Any questions?-AT ANY POINT STOP ME!-ASK QUESTIONS www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    6. 6. Linkedinhttps://www.linkedin.comThe professional network5.99 million users in UK and 100 million worldwideB to B systemSwap ideas via groupsCheck out companies via pagesFollow clients and competitors! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    7. 7. Linkedin - accountshttp://www.linkedin.com/subscriptionv2?displayProducts=&trk=acct_sub_2Basic - freeYou can only connect with people you knowBusiness - from $19.95 +Allows you much more networking and expandedprofilesAllows you to approach people you do not know www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    8. 8. Linkedin - JoiningProfile - CompletionAdd all your details and use a picture of yourselfAdd your positions through the years and educationCredibility is the big thing!Get recommendationsJoin groups www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    9. 9. Linkedin - UsingConnectionsFind and create connections:Via your email accounts or just add emailsCompanies in your profileSchool / Uni profilePeople you may know www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    10. 10. Linkedin - UsingRecommendationsRecommend people you have worked with and ASKto be recommended yourself.Great source of testimonials for your own site. www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    11. 11. Linkedin - UsingGroupsYou can find experts in ANY field of business.It’s a social interactive network.Not all groups are the same.....How many members?How busy is it?Are your competitors in the group?You can create your own! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    12. 12. Linkedin - UsingGroupsFind up to 3 groups you think would:1. Help my business with knowledge sharing2. Help bring business to my company3. Help me find people who could enhance mybusinesshttp://www.linkedin.com/groupsDirectory www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    13. 13. Linkedin - UsingJobsFind a new jobPost a jobLots of recruitment companies use linked in!A great place to look for jobs - beware of above! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    14. 14. Linkedin - UsingCompany pages - competitors or prospectsSee the staffTarget departments you are afterFollow the companyJust like following individualsKeep up to date www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    15. 15. Linkedin - UsingCompany pages - yoursRaise the profile of your companyYou can list products and services with web linksand videoAsk for endorsements on the company and theproductsCreates multiple links to your website www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    16. 16. Linkedin - UsingCompany pages - Creating a pagehttp://www.linkedin.com/companiesClick Add a CompanyAdd logos 1 100x60 and 1 50x50Add your websiteAdd SpecialtiesAdd location(s) www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    17. 17. Linkedin - UsingCompany pages - Creating Products/ ServicesIn your company click “Products & Services”Add a Product or ServiceFill in all the forms Especially direct pages on yourwebsiteRemember this is business people looking at yourprofile.If adding Video - It is the URL link of the page NOTthe embed code! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    18. 18. Linkedin - UsingCompany pages - Creating Products/ ServicesCreate over views with up to 3 links to your websiteCustom content!Aim your products at the demographics!In products click create new audience, choosedemographicsThen you can modify your pages and products to thedemographic www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    19. 19. Linkedin - UsingAnswersDepending on your browser go to More and thenAnswersJust ask a question!Beware! Marketers are using the system.The more you answer the higher your profile.Today to be number one “expert” 480! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    20. 20. Linkedin - UsingAdvertisingSimilar to FacebookYou can use the demographics of the system tochoose who sees your ads. Write with calls to actionCosts$5 set-upMin daily budget of $10Min click of $2REVIEW REVIEW REVIEW www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    21. 21. Linkedin - UsingSearch systemPeople - Your network first then allUpdates - Only your networkJobs - Your network first then allCompanies - Your network first then allAnswers - Your network first then allInbox - Just you!Groups - Your network first then all www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    22. 22. You Tube2nd most searched engineComscore 2009! 123 million views a dayIt is a social networkPeople comment everyday www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    23. 23. You TubeNo just animals/humans doing daft things!Presentations on lineSlides and if your presentingShort videos to inform your clientsInterview clients and get testimonialsInterview peers and get testimonialsPodcasts - Create a following become an expert www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    24. 24. You Tube -Know your audience /Goalshttp://www.google.com/videotargeting/ifa/buildQuery?hl=enConsider your marketplaceVideo quality -Picture and SoundHow often you plan to uploadWatch the comments! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    25. 25. You Tube - set uphttp://www.youtube.comSimply sign up and verify your email address.Go to You Tube click Create accountIt will create a Google account for you.You Have to use a working email.If you have a Google account just add YouTube toitJust click upload! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    26. 26. You Tube - ContentCreating Content.KNOW WHY YOU WANT TO UPLOAD.Who is the marketAre there any examples already thereQualityIs it for your website or Youtube www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    27. 27. You Tube - ContentProfessional videographersCamcordersDigital camerasMobile phonesEditing: imovie, Adobe Creative suite. . . . . . .http://www.youtube.com/t/creators_cornerhttp://www.youtube.com/create www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    28. 28. You Tube - Contenthttp://www.youtube.com/createOne True MediaGoAnimateXtranormal Movie MakerStupeflix Video MakerThe YouTube video editorAll free and can make movies on-line you’ll needto sign up www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    29. 29. You Tube - ContentTo edit simply click editTitle, description and tags - how we find themovieAudio swap - royalty freeAnnotations - Speech bubble, note, SpotlightCaptions - SubtitlesSettings - Control who and how people see youmovie www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    30. 30. You Tube - Your ProfileBrandingDescriptionWebsitePersonal info - None is needed but make in nameof companyBut is used by Youtubers to find good content www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    31. 31. You Tube - Your ChannelBranding CompanyTitle,Type - Youtuber, Director, Musician, Comedian,Guru, ReporterChannel tagsThemes and colours create a new theme andexperiment.Choose which modules to show and move themaround with arrows www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    32. 32. You Tube - Sharing contentIt is a network!Post on others movies.ALWAYS end with a url or call to action even if it’sa caption!Connect with facebook twitter etcYou do have control Account settings www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    33. 33. You Tube - Content on yoursiteClick the Share buttonChoose the link if you want it on facebook etc.Choose embed for you website- Standard is now iframe- Might have to choose Use old embed code ifyou have a CMS Site- You have control of the look and feel www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    34. 34. FoursquareUsers Share locations via phoneIntegrates with twitter and facebook7 million users worldwideBy checking users can:Become mayors of locationsWin badges for different types of location checkinGet discounts and offers www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    35. 35. Foursquare - Set upFirst download app to phone and sign upGo to the location you wish to addUse the search to find location.If it’s not there click “Add this place”“Check - in”Find friends by location or your phone book www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    36. 36. Foursquare - Set up locationlog into https://foursquare.com/Use search to find venueUnder the Mayor box click“Do you manage this venue? Claim here.”The steps for the UK are easy. Follow steps andfoursquare will send a post card with anauthorisation code.Get stickers! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    37. 37. Foursquare - Set up locationwww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    38. 38. Foursquare - Set up offersAttract new customers Swarm Special Like, "If 30 people check in at once, get 25 cent wings" Friends Special Like, "Check in with 3 friends and get a free dessert" Flash Special Like, "The first 10 people that check in after 8pm get 25% off their order" Newbie Special Like, "Get a free cupcake on your first check-in" Check-in Special Like, "Get a free appetizer when you check in" www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    39. 39. Foursquare - Set up offersReward existing customers Loyalty Special Like, "Get a free cookie every 3rd check-in" Mayor Special Like, "Mayor gets 20% off their entire bill" www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    40. 40. Foursquare - Set up offerswww.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    41. 41. Other bits...Systems that post to different platformshttp://hootsuite.com/ (my favorite)http://ping.fm/ (pretty good)There are more..... www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
    42. 42. Googlewww.google.com/analytics/If you do not have stats on your site. How do youknow if your being successful?Free amazing amount of info.Link trackinghttp://www.google.com/support/analytics/bin/answer.py?answer=55578This is a link building tool so you can track links inanalytics www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
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