11. @JoeGriffin
#BOLOCON
The Crumble of Big Journalism
Since the fall of 2013, there has been a dramatic and conspicuous migration of high- profile journalists to digital news ventures.
- Pew Research
12. “AT THE NEW YORK TIMES, FAR TOO OFTEN FOR WRITERS AND EDITORS THE STORY IS DONE WHEN YOU HIT PUBLISH.”
iacquire.com
INNOVATION REPORT
2014
LEAKED MAY 2014
Quoted by Paul Berry Co-Founder, HuffPo
13. “AT HUFFINGTON POST, THE ARTICLE BEGINS ITS LIFE WHEN YOU HIT PUBLISH.”
INNOVATION REPORT
2014
LEAKED MAY 2014
Quoted by Paul Berry Co-Founder, HuffPo
15. @JorGriffin
#BOLOCON
The Deluge of CRAP
We’re all about to be buried in
Concept by Velocity Partners http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
16. @JoeGriffin
#BOLOCON
Search Isn’t Having It
Panda 4.0 5/19/14
Panda 3.0 3/14/13
Panda 2.0 4/1/11
Panda 1.0 2/23/11
17. @JoeGriffin
#BOLOCON
Brands/Publishers are Shifting
The winners in the Post-Deluge era will be the companies that build something precious.
Concept by Velocity Partners http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
19. CHAPTER 3: THE FUTURE OF CONTENT MARKETING
Big Data, Content Targeting, Native advertising, Retargeting, Offline Convergence, and Influencers are Changing the Game
28. Internet TV
1.Proto-programmatic
2.Programmatic direct
3.Private Exchange
4.Open Exchange (now with YouTube and Hulu)
Types of Programmatic (coming soon)
Desk
Agency
2013
2015 YE
Cadreon
IPG
5%-7%
50%
Xaxis
WPP
<5%
7-10%
Accumen
Omnicom
15%
50%
Affiperf
Havas
4-5%
40%-45%
Vivaki
Publicis
20%
40%-50%
Interview of Major Ad Agencies
February 2014 Report
2013 Advertising Week Panel
@JoeGriffin
#BOLOCON
29. Internet Tv
These media companies are either currently working on systems to enable programmatic buying, or have identified that they will begin doing so - all within the last 12-months.
@JoeGriffin
#BOLOCON
34. Native Advertising - Social
You probably know about these ones…
@JoeGriffin
#BOLOCON
35. Native Advertising - Social
How about this one?
“The retailer can use public information on Twitter like a user’s bio, follower count, verified status, or past Tweets — from Twitter or by using Twitter’s API or Certified Products — to identify the specific accounts on Twitter which are the most appropriate potential customers. The retailer may then use this list of Twitter ID’s to create a tailored audience through an ads partner.”
@JoeGriffin
#BOLOCON
36. Native Advertising – Social/Video
How about these ones… (in-video native)
@JoeGriffin
#BOLOCON
43. GPS/App/Wifi Identification in-Store
Using Bluetooth Low Energy, Beacons communicate directly with opted-in smartphones when a shopper enters a store. They enable the direct sending of personalized messages to individual shoppers based on their previous shopping and browsing behavior online and can be used to deliver coupons, product information, inventory and other store-related promotions.
Beacons Use Bluetooth to Serve Up Real-Time Mobile Alerts & Offers
@JoeGriffin
#BOLOCON
49. POWER TO THE PEOPLE
The Future of Content Marketing
50. Influencers Making Money
https://www.youtube.com/user/Macbarbie07
1.2mm Twitter followers, 2.3mm Instagram followers, and 5.1mm YouTube subscribers.
Bethany Mota
North of $40,000 a month on YouTube ads.
PewDiePie
Earned an estimated $7mm to date from YouTube ads.
https://www.youtube.com/user/PewDiePie
28mm YouTube subscribers.
@JoeGriffin
#BOLOCON
52. @iacquire
iacquire.com
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. – The New Digital Age by Eric Schmidt, Chairman of Google
53. Tools for Finding Influencers
DISCOVER TOP TWITTEERS
@JoeGriffin
#BOLOCON
54. Tools for Finding Influencers
DISCOVER PROFILIC WRITERS
@JoeGriffin
#BOLOCON
55. Tools for Finding Influencers
PREVIEW THEIR WORKS
@JoeGriffin
#BOLOCON