Location3 media - iStrategy Atlanta

•

1 like•323 views

iStrategy

Business Education

So…can
you
tell
me
if
the

campaign
was
successful?

Of
course
it
was.

Integrated KPIs
Develop socially focused KPIs, integrating Paid, Earned and Owned
platforms as data sources.

1.  Engagement
Paid
2.  Awareness
3.  Performance Earned Owned
4.  Fan Growth
5.  Conversation KPIs

21

New Key Performance Indicators
Engagement
Awareness
Performance
Fan
Growth
Conversa6on

PAID
Interac<on
Impressions
Click
Through
Rate
Likes

Self-‐Reported
Cost
Per

Display
View
Through
Post
Click

FB
EA
Post
View

Search
Interac<on
Rate

Surveys

Gaming

OWNED
Added
App
Page
Views
Likes

Outbound
referrals
Video
Views
SMS
opt-‐ins

TAE
Site
Interac<ons
Time
Spent
eMail
opt-‐ins

FB
FP
Favorites
Self-‐reported

YouTube
Ra<ngs
Unique
visitor

Mobile
Like

Surveys

EARNED
Like

Impressions
Fan
Page
Likes
Volume

Comment
Subscribers
Sen<ment

TwiRer
Share
Followers
Source

FB
Wall
Retweet
Inﬂuencers

YouTube
Reblog

WOM
Click
Through

AXE
Voice
UGC

Blogger
Outreach

22

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