Location3 media - iStrategy Atlanta

604 views
546 views

Published on

Published in: Business, Education
1 Comment
1 Like
Statistics
Notes
  • Thanks to iStrategy for putting on a fantastic conference and giving us the opportunity to be involved! If you have any questions on the presentations, please reach out to us at info@location3.com or on Twitter at @location3. Thanks again!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
604
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Location3 media - iStrategy Atlanta

  1. 1. So…can  you  tell  me  if  the  campaign  was  successful?   Of  course  it  was.  
  2. 2. Integrated KPIsDevelop socially focused KPIs, integrating Paid, Earned and Ownedplatforms as data sources. 1.  Engagement Paid 2.  Awareness 3.  Performance Earned Owned 4.  Fan Growth 5.  Conversation KPIs 21  
  3. 3. New Key Performance Indicators Engagement   Awareness   Performance   Fan  Growth   Conversa6on  PAID   Interac<on   Impressions   Click  Through  Rate   Likes   Self-­‐Reported   Cost  Per  Display   View  Through   Post  Click  FB  EA   Post  View  Search   Interac<on  Rate  Surveys  Gaming  OWNED   Added  App   Page  Views   Likes   Outbound  referrals   Video  Views   SMS  opt-­‐ins  TAE   Site  Interac<ons   Time  Spent   eMail  opt-­‐ins  FB  FP   Favorites   Self-­‐reported  YouTube   Ra<ngs   Unique  visitor  Mobile   Like  Surveys  EARNED   Like     Impressions   Fan  Page  Likes   Volume   Comment   Subscribers   Sen<ment  TwiRer   Share   Followers   Source  FB  Wall   Retweet   Influencers  YouTube   Reblog  WOM   Click  Through  AXE  Voice   UGC  Blogger  Outreach   22  

×