The document discusses how personalization and targeting content to the right audience can be achieved through data and mobile optimization. It notes that over 50% of consumer time is spent engaging with digital media on mobile devices, with over 80% of mobile time spent in apps. Therefore, the document recommends focusing mobile marketing efforts on creating valuable content, segmenting campaigns for mobile and desktop, keeping mobile optimizations fast and light, partnering with mobile-focused operators, and optimizing the user experience.

1. Personalization Through Data
Getting the Perfect to the Right Audience

2. @coreypadveen
@t2marketing 2

3. @coreypadveen
@t2marketing 3

4. 4
@coreypadveen
@t2marketing

5. 5
@coreypadveen
@t2marketing multifamily-social-media.com

6. 51% 89% 67%
Of consumer time
spent engaging with
digital media is done
on mobile.
Of consumer time
spent on a mobile
device is spent
within an app.
Of digital advertising
spend is expected to
go towards mobile
advertising in 2017.
Starting with the Facts
6
@coreypadveen
@t2marketing
2016 data sourced from Kleiner Perkins, eMarketer, Flurry.

7. Mobile
matters.
How can we
make the
most of it?
@coreypadveen
@t2marketing 7

8. 8
@coreypadveen
@t2marketing
Understanding
“Mobilegeddon”

9. 9
@coreypadveen
@t2marketing
It’s not the end
of the world.

10. All About “Mobilegeddon”
10
@coreypadveen
@t2marketing
Responsive sites
are rewarded in
search results.
(2014)
Priority given to
mobile-friendly
pages. (2015)
Google announces
mobile-first index.
(2016)
Visibility becomes a
key ranking factor.
(2017)

11. @coreypadveen
@t2marketing 11

12. 12
@coreypadveen
@t2marketing

13. 13
@coreypadveen
@t2marketing

14. 14
@coreypadveen
@t2marketing

15. 15
Create content that
adds value.
@coreypadveen
@t2marketing

16. 16
Segment mobile and
desktop campaigns.
@coreypadveen
@t2marketing

17. 17
Keep your mobile
efforts fast and light.
@coreypadveen
@t2marketing

18. 18
Choose operators
that focus on mobile.
@coreypadveen
@t2marketing

19. 19
Consider the user
experience at all
turns.
@coreypadveen
@t2marketing

20. 20
Avoid the use of pop-
ups or interstitials.
@coreypadveen
@t2marketing

21. Stay in Touch
21
bit.ly/t2OnYouTube
bit.ly/CoreyPadveenLI
t2marketinginternational.com
CoreyPadveen.com
corey@t2marketinginternational.com
@coreypadveen
@t2marketing