Presentaiton for the workshop given at the EDCR conference in Glasgow

1. Impact workshop
EDCR 2016
December 13

2. Workshop screenplay
BP 2017
CC BY-SA
● Introduction Impact (Harry) (20 min)
● Introduction case (Marco) (10 min)
● Exercise 1: Looking through the lense (20 min)
● Exercise 2: The Impact Pathway (20 min)
● Exercise 3: Defining Performance Indicators (20 min)
● The Pitch (30 min)

4. Introduction Impact Framework
Harry, 20 m
France, Public Domain
1588, Bibliothèque municipale de Lyon
Hendrik
Goltzius
Le dragon dévorant les compagnons
de Cadmus

5. IMPACT
Measure what is important, don't make
important what you can measure.
~ Robert McNamara ~

6. Pioneering
Institutions
Innovation
Social Cultural
Economic
Impkt
Basecamp
(impkt.tools)
ActivitiesOutputs
Outcomes
IMPACT
The Promised Land
We are here
Scotland, CC BY-NC-SA
Royal Museums Greenwich
National Maritme Museum
Scotiae tabula (map of Scotland)

7. Pioneering
Institutions
Innovation
Social Cultural
Economic
Impkt
Basecamp
Community
Existence
Legacy
Utility
Learning
ActivitiesOutputs
Outcomes
IMPACT

8. Pioneering
Institutions
Innovation
Social Cultural
Economic
Impkt
Basecamp
Community
Existence
Legacy
Utility
Learning
ActivitiesOutputs
Outcomes
IMPACT

9. Pioneering
Institutions
Innovation
Social Cultural
Economic
Impkt
Basecamp
Community
Existence
Legacy
Utility
Learning
ActivitiesOutputs
Outcomes
IMPACT

10. Pioneering
Institutions
Innovation
Social Cultural
Economic
Impkt
Basecamp
Community
Existence
Legacy
Utility
Learning
ActivitiesOutputs
Outcomes
IMPACT

11. Pioneering
Institutions
Innovation
Social Cultural
Economic
Impkt
Basecamp
Community
Existence
Legacy
Utility
Learning
ActivitiesOutputs
Outcomes
IMPACT

12. Impact definition
BP 2017
CC BY-SA
‘Impact is a heightened form of evaluation that seeks to measure beyond
performance or success indicators to demonstrate the measurable
outcomes that can demonstrate a significant change for people
affected by the existence of your institution and its activities.’
~ Professor Simon Tanner

13. Impact Areas
BP 2017
CC BY-SA
Impact
CC BY-SA

14. EDUCATED
Impact Pathway
Impact
CC BY-SA

15. EDUCATED
Impact Pathway
Impact
CC BY-SA
KPI
# of digitised
objects

16. EDUCATED
Impact Pathway
KPI
How many people
indicate increased
awareness of the
other sides of the
story?
Impact
CC BY-SA

17. Impact Lenses
Impact
CC BY-SA

18. Impact Lenses
BP 2017
CC BY-SA

19. Survey and interviews
BP 2017
CC BY-SA
1.517 responses, 393 were deemed valid; representing 151 users and
242 non-users

20. Outputs
BP 2017
CC BY-SA
Data set FilmCase study
pro.europeana.eu/publication/impact-assessment-case-study

21. Lenses, definitions
BP 2017
CC BY-SA

22. Lenses, definitions
BP 2017
CC BY-SA

23. Lenses, definitions
BP 2017
CC BY-SA

24. Lenses, definitions
BP 2017
CC BY-SA

25. Lenses, definitions
BP 2017
CC BY-SA

26. Lenses, definitions
BP 2017
CC BY-SA

27. Lenses, definitions
BP 2017
CC BY-SA

28. Lenses, definitions
BP 2017
CC BY-SA

29. Lenses, definitions
BP 2017
CC BY-SA

30. Lenses, definitions
BP 2017
CC BY-SA

31. Did we have impact?
BP 2017
CC BY-SA

32. Introduction Assignment
Marco, 10 m
France, Public Domain
1588, Bibliothèque municipale de Lyon
Hendrik
Goltzius
Le dragon dévorant les compagnons
de Cadmus

33. Picture this...
BP 2017
CC BY-SA
Put yourself in the shoes of a staff member of the
Scottish Historic Photo Museum, a moderately popular museum,
especially with the local population.

34. The Scottish Historic Photo Museum
You
( b )
You
( a )
Your new boss

35. BP 2017
CC BY-SA
The new director is inspired by the open data success of
other museums, such as the Rijksmuseum Amsterdam,
the Staatsmuseum in Copenhagen and the Museum für
Kunst und Gewerbe in Hamburg.
She feels that the historic photographic collection of the
museum can have a far wider impact on user groups,
especially the collection on the industrial revolution and
the emancipation of Scottish labourers.
A Director with ambition

36. New mission statement
BP 2017
CC BY-SA
“The museum is opening up its collection of 100k photographs online to
enhance awareness and understanding of the history of the city as a
major centre in textiles, garment-making, carpet manufacturing, leather
processing, furniture-making, pottery, food, drink and cigarette making
and printing and publishing, not only with the local and regional
communities, but also for anyone across the world with an interest in
Scottish history, the industrial revolution, urban development, etc.”

37. BP 2017
CC BY-SA
The SHPM has already digitised ca. 100.000 historic photographs, which
are currently available online in a custom built database with a simple
search interface (and not findable in Google).
You are assigned to the project to make sure that this unique digital
collection gets the widest impact possible by publishing it as open data.
How are you going to prove to your director at the end of the project
that you have been able to achieve just that?
The proof of the pudding is in the eating

38. Excercise 1: Looking through a lense
Groups, 20 min
France, Public Domain
1588, Bibliothèque municipale de Lyon
Hendrik
Goltzius
Le dragon dévorant les compagnons
de Cadmus

39. BP 2017
CC BY-SA
There will be 5 subgroups. Each group will represent a particular
professional perspective and will assess impact by looking through a
particular lens:
1. Educator: The Learning lens
2. Data manager: The Utility lens
3. Curator: The Legacy lens
4. Public Relations Officer: The Existence lens
5. Chair of the Friends Association: The Community lens
Five perspectives

40. Looking through a lense
BP 2017
CC BY-SA
What kind of impact do you expect to see if you look through your
lense?

41. Excercise 2: Create an Impact Pathway
Groups, 20 min
France, Public Domain
1588, Bibliothèque municipale de Lyon
Hendrik
Goltzius
Le dragon dévorant les compagnons
de Cadmus

42. The Impact Pathway
BP 2017
CC BY-SA
What kind of activities, outputs and outcomes should you be looking for
to maximise impact?
● Outputs are the direct products of the digital resource being
measured. They consist of data, both in statistical quantitative form
and qualitative evidence modes. Outputs therefore often talk to
performance measures or monitoring information.
● Outcomes are the specific changes and consequences evaluated for
things such as behaviours, knowledge, skills, status, wealth,
wellbeing, or effectiveness to mention a few instances.

43. BP 2017
CC BY-SA
Impact pathway
Stuff you do Products & services Changed behaviour Desired resultWhat makes you tick

44. Excercise 3: Performance & pitch prep
Groups, 20 min
France, Public Domain
1588, Bibliothèque municipale de Lyon
Hendrik
Goltzius
Le dragon dévorant les compagnons
de Cadmus

45. BP 2017
CC BY-SA
The new director is inspired by the open data success of
other museums, such as the Rijksmuseum Amsterdam,
the Staatsmuseum in Copenhagen and the Museum für
Kunst und Gewerbe in Hamburg.
She feels that the historic photographic collection of the
museum can have a far wider impact on user groups,
especially the collection on the industrial revolution and
the emancipation of Scottish labourers.
A Director with ambition

46. Performance indicators
BP 2017
CC BY-SA
What should you measure or collect to measure outcomes (rather than
output)?

47. Excercise 4: Pitch!
Groups, 5 min each
France, Public Domain
1588, Bibliothèque municipale de Lyon
Hendrik
Goltzius
Le dragon dévorant les compagnons
de Cadmus

48. 21 October 2016