Business Model Innovation (public sector dilemma)

4,817 views

Published on

Presentation given at the Business Model Knowledge Fair, Amsterdam june 19 2009

Published in: Business
1 Comment
8 Likes
Statistics
Notes
  • Thx Harry, Great content about design of business models. Liked the style! I added the presentation to this blogpost. http://bit.ly/27lC4A
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
4,817
On SlideShare
0
From Embeds
0
Number of Embeds
140
Actions
Shares
0
Downloads
309
Comments
1
Likes
8
Embeds 0
No embeds

No notes for slide

Business Model Innovation (public sector dilemma)

  1. 1. Business Model Innovation Cultural Heritage BMI knowledge fair june 19 2009
  2. 2. The Cultural Heritage sector aims to preserve our heritage and make it broadly accessible
  3. 3. Digitization is a powerful tool to reach those goals and create added value. But what’s the right business model?
  4. 4. We picked up the canvas and got to work
  5. 5. Here’s an example...
  6. 6. The project made 400 photo’s of the National Archive available on Flickr- The Commons
  7. 7. Why?
  8. 8. Why? Reach a larger audience
  9. 9. Why? Reach a larger audience create user-participation
  10. 10. Why? Reach a larger audience create user-participation (through social tagging)
  11. 11. Here’s how this mapped out on the canvas:
  12. 12. The ‘old’ model looked something like this
  13. 13. The ‘old’ model looked something like this
  14. 14. The ‘old’ model looked something like this
  15. 15. The ‘old’ model looked something like this
  16. 16. The ‘old’ model looked something like this
  17. 17. The ‘old’ model looked something like this
  18. 18. The ‘old’ model looked something like this
  19. 19. Cost structure is clear. Value creation is subsidized
  20. 20. In the new model things had drastically changed
  21. 21. Open Content In the new model things had drastically changed
  22. 22. Open Content In the new model things had drastically changed
  23. 23. Open Content Platform In the new model things had drastically changed
  24. 24. Internet Open Content Platform In the new model things had drastically changed
  25. 25. Technology driven Internet Open Content Platform In the new model things had drastically changed
  26. 26. Technology driven Internet Open Content Platform In the new model things had drastically changed
  27. 27. Technology driven Internet Open Content Platform In the new model things had drastically changed
  28. 28. Technology driven Internet social tagging Open Content Platform In the new model things had drastically changed
  29. 29. Results: >1 million page views
  30. 30. We have just regained relevance!
  31. 31. Results: >2000 comments We have just regained relevance!
  32. 32. We have just regained relevance!
  33. 33. Results: >14000 tags We have just regained relevance!
  34. 34. We have just regained relevance!
  35. 35. With increased relevance (= value creation) comes earning capacity
  36. 36. Subsidy Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
  37. 37. ‘Great! We now have a grip on the ‘what’, ‘who’ and ‘how’ of business moddeling...’
  38. 38. ‘But it does not yet give me an answer on ‘why’ I am doing this...’
  39. 39. ‘The world around me changes rapidly. I have an abundance of challenges and opportunities to face!’
  40. 40. ‘I need an instrument to assess which business model innovation makes sense for me’ =
  41. 41. Perhaps if we combine knowledge and expertise we Mike Overdijk will find some JAM Visual thinking answers... Jim Collins Author ‘Good to Great in the social sector’
  42. 42. "The fox knows many things, but the hedgehog knows one big thing- Archilochus"
  43. 43. = mash up of the ‘Hedgehog Concept’ applied to cultural heritage
  44. 44. Why Has the Hedgehog found a home?
  45. 45. Why Has the Hedgehog found a home?
  46. 46. Knowledgeland 2008 Harry Verwayen: hv@kl.nl Aknowlegdments Mundo Resink (drawings and insights): mundo@mundoresink.nl Mike Overdijk (Hedgehog drawings): mike@visualthinking.com Jim Collins: author ‘Good to Great in the social sector Bud Cadell: author ‘whatconsumesme’ Archilochus: hedgehog and the fox parable Alex Osterwalder: The BMI Canvas

×