Eric Schmidt

Eric Schmidt In-Class Assignment Riem Al Azem Ghazal Tawil Khaled Zaatarah Faiy Al Rawi Mahrukh Hakim Mona Ghadban Mariam Halawani Hussein Abdallah MCM 354 Dr. Ibahrine

1. Why do you use your mobile phone? ,[object Object]

2. Identify the types of mobile phone uses. ,[object Object],[object Object],[object Object]

3. Why the scale and size of the market is important for you as a student? ,[object Object]

4. What is the value for customer? ,[object Object]

5. What is the secret of Google’s approach? ,[object Object]

6. What is Double Click? ,[object Object]

7. Can you please operationalize the term change in Schmid’s talk? ,[object Object]

8. What does Schmidt mean when he said “the market decides”? ,[object Object]

9. What is the key insight? ,[object Object]

10. How can we approach advertising? ,[object Object]

11. What is the publisher’s solution? ,[object Object],[object Object],[object Object],[object Object]

12. Identify the characteristics of the new online advertising model? ,[object Object]

13. Can you please capture the vision of the future of information in one key word? ,[object Object]

14. What do you think about the key term? ,[object Object]

Eric Schmidt

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Eric Schmidt