The document discusses strategies for attracting different audience demographics to a thriller media product. To attract a wider 16-30 year old audience, the product starts with tension-building pans showing random people's photos to reinforce the unseen "blind spot" theme. A strong female lead character who is a police boss was chosen to attract female viewers by representing feminist values of female empowerment. Action scenes and an attractive female character were added to engage male viewers, with potential romantic tension between the lead and a male colleague further appealing to male audiences.