Our film is a psychological thriller that uses common thriller conventions like murder, mysteries, and horror to attract its target audience of 18-30 year olds. The opening scene showing a murder during a magic performance is dark and meant to grab attention. Casting young, attractive women in the roles helps attract the interest of the male target audience as well as younger secondary audiences. A key shot of blood on the floor in the opening also works to attract audiences by connoting violence and action.