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Establishing Business Leadership through Social Media. How do I make it happen? Whats in it for business, employees and a retiring workforce?

Establishing Business Leadership through Social Media. How do I make it happen? Whats in it for business, employees and a retiring workforce?

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    Toast Social Media 20090804 Toast Social Media 20090804 Presentation Transcript

    • Establishing Business Leadership through Social Media Today’s Presenter Nick Hortovanyi CEO
    • 2
    • Staff retention Aged workforce New tools Community Knowledge engagement retention 2
    • so·cial me·di·a [soh-shuhl] [mee-dee-uh] -noun 1. A collective term for software tools, and networks of like-minded people; providing an environment for sharing, learning and engaging for personal or business benefit. See also: Web 2.0, Collaborative Software, Social Computing 3
    • How do I make it happen? 4
    • How do I make it happen? 1. Getting Familiar 2. Build a Community 3. Connected World 4
    • 5
    • Start a personal blog Explore a wiki Use shared bookmarking tools Explore tag clouds (folksonomy) 5
    • 6
    • 6
    • 7
    • Create a blogging planet Share your content on a wiki Create a reputation economy Explore micro blogging eg Twitter Participate and leave comments Profiles and directories 7
    • 8
    • Hierarchies Loosened 9
    • Hierarchies Loosened Share information externally Collaborate in walled gardens (if identity is required) Encourage feedback and participation from outside Establish direct lines of communication Level unnecessary hierarchies 9
    • 10
    • 1. Business 2. Employees 3. Retiring Workforce 11
    • What’s in it for.... 1. Business 2. Employees 3. Retiring Workforce 11
    • 12
    • Retaining knowledge - information sharing and harvesting Improved communication, workflow and productivity Attracting and retaining quality staff Improved agility and capability development Building community - internal and external 12
    • 13
    • Professional growth paths previously unattainable Access to an extensive and continually growing professional community Empowerment through trust, building professional confidence and loyalty Self-organisation and teaming Gen Ys have a working environment they understand and want 13
    • 14
    • Knowledge building and lifelong learning Path for personal growth Opportunity for future part time work 14
    • http://gobigalways.com/we-will-make-you-use-this-social-software/ 15
    • What are the legal issues? -content protection -employee policies -confidentiality 16
    • What are the legal issues? -content protection -employee policies Generations have -confidentiality different notions of privacy 16
    • Success Factors Start Immediately - focus on business value - mitigate risk (through controlled implementation and social media policies) 17
    • Success Factors Start Immediately - focus on business value - mitigate risk (through controlled implementation and social media policies) Small investments in social media often bring higher returns than originally anticipated. 17
    • Toast Technology actively uses Social Media daily as an integral part of our work environment. We can readily translate this knowledge to assist you. 18
    • 19