Hootsuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at https://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
The Social Media for Marketing curriculum will assist professors in teaching marketing students how to create and maintain a social media presence for business, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Students will learn to use social media and content marketing to grow their business and engage with customers.
Influencer Marketing - Dave Schneider - Stukent Expert SessionStukent Inc.
Looking to work with influencers to grow your brand reach? Why not learn from an expert who is also the co-founder of an influencer marketing tool called Ninja Outreach. This Stukent Expert Session will walk you through how to find and work with influencers to effectively grow your business.
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Influencer Marketing - Dave Schneider - Stukent Expert SessionStukent Inc.
Looking to work with influencers to grow your brand reach? Why not learn from an expert who is also the co-founder of an influencer marketing tool called Ninja Outreach. This Stukent Expert Session will walk you through how to find and work with influencers to effectively grow your business.
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
When the next 3 billion join social mediaHootsuite
Thanks to the proliferation of mobile devices and projects like Facebook’s Internet.org, access to the social web is expanding rapidly. Another 3 billion people will be able to get online by the end of 2018. This SXSW 2016 panel is all about how they’ll change social media—and be changed by it.
Innovate or Die: The Good & Bad of Innovation LabsHootsuite
Growth and innovation are the lifeblood of any startup. However the systems, processes, and infrastructure necessary for growth often end up killing innovation. Innovators in these fast growing companies must make a critical choice: Align with the rest of the organization and get the benefits of scale, or remain autonomous and go it alone. Hootsuite has raised more than $200 Million and grown to almost 1000 people in 6 years. As head of both Corporate Development and Hootsuite’s Innovation Lab, Matt Switzer is no stranger to managing this delicate balance. Matt will speak candidly about the challenges and opportunities of leading an innovation team within a high-growth startup.
Don't Overthink it. Don't Bullsh-t Me. Take a Risk and Talk Like a Human.
Panelists from Hootsuite, Herschel Supply Co, and Crowd Companies will demonstrate the new strategic and creative principles that lie behind effective Millennial marketing.
It's Father's Day, so we thought we would share some social media jokes in that patented "Dad Joke" style. Use them with your tech-savvy kids, and enjoy the eye rolls.
Social HR: How we designed and executed a global Employer Branding campaign on Periscope in one week.
This is the first post in our new HR Open Source [#HootHROS] initiative. The aim of HootHROS is to work out loud and share behind-the-scenes looks at how some of our social HR projects come together, and what we learned from them.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
When the next 3 billion join social mediaHootsuite
Thanks to the proliferation of mobile devices and projects like Facebook’s Internet.org, access to the social web is expanding rapidly. Another 3 billion people will be able to get online by the end of 2018. This SXSW 2016 panel is all about how they’ll change social media—and be changed by it.
Innovate or Die: The Good & Bad of Innovation LabsHootsuite
Growth and innovation are the lifeblood of any startup. However the systems, processes, and infrastructure necessary for growth often end up killing innovation. Innovators in these fast growing companies must make a critical choice: Align with the rest of the organization and get the benefits of scale, or remain autonomous and go it alone. Hootsuite has raised more than $200 Million and grown to almost 1000 people in 6 years. As head of both Corporate Development and Hootsuite’s Innovation Lab, Matt Switzer is no stranger to managing this delicate balance. Matt will speak candidly about the challenges and opportunities of leading an innovation team within a high-growth startup.
Don't Overthink it. Don't Bullsh-t Me. Take a Risk and Talk Like a Human.
Panelists from Hootsuite, Herschel Supply Co, and Crowd Companies will demonstrate the new strategic and creative principles that lie behind effective Millennial marketing.
It's Father's Day, so we thought we would share some social media jokes in that patented "Dad Joke" style. Use them with your tech-savvy kids, and enjoy the eye rolls.
Social HR: How we designed and executed a global Employer Branding campaign on Periscope in one week.
This is the first post in our new HR Open Source [#HootHROS] initiative. The aim of HootHROS is to work out loud and share behind-the-scenes looks at how some of our social HR projects come together, and what we learned from them.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
1. Social Media for Marketing
In today’s rapidly-evolving media landscape, social media has not only become a fundamental tool for
communication, but a must-have skill in a multitude of industries. With the right amount of practice and social
media education, students and professionals are empowered with a competitive edge in their studies, careers and
communications.
This course will teach marketing students how to create and maintain a social media presence for business,
including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Students will learn to use social
media and content marketing to grow their business and engagewith customers.
Course objectives
HIGHER ED HSU CURRICULUM PACKAGE
By the completion of this course, students will be able to:
✔✔Understand social media fundamentals
✔✔Understand basic social media etiquette
✔✔Create a social media strategy
✔✔ Publish social media updates and engage with a
community
✔✔ Apply social media best practices to enhance their
personal brand
✔✔Drive traffic to their blog using social media
✔✔Create a content marketing calendar
✔✔Understand social media advertising
✔✔Manage social media using the Hootsuite dashboard
✔✔Measure site traffic using Google Analytics
✔✔Create and follow a social media policy
This curriculum is made up of the following lessons:
1. Why Social Media?
2. The Digital Marketing Landscape
3. Social Networks, Part 1
4. Personal Branding & Social Media Etiquette
5. Social Media Tools & Applications
6. Social Media & Breaking News
7. Social Networks, Part 2
8. Engaging on Social Media
9. Social Media Analytics & Proving ROI
10. Social Media Policies
2. Lesson: Why Social Media?
Social media has changed the way we communicate and the way we do business. Word of mouth marketing is being
replaced by tweeting recommendations to friends, and more and more customers are researching products online
before purchasing. This introductory lesson introduces the relevance of social media in marketing and gives a high
level overview of the top social networks.
Lesson Objectives:
‹‹Understand how social media has created a shift in marketing
‹‹Understand the current state of social media marketing
‹‹Understand high level applications of the top 10 social networks: Facebook, Twitter, LinkedIn, Google+, Youtube,
HIGHER ED HSU CURRICULUM PACKAGE
Foursquare, Tumblr, Instagram, Pinterest, and Flickr
Watch
‹‹SCMD 121: Introduction to Social Networks
‹‹The Virgin Story: How to Create an Irresistible Brand Using Social Media
Read
‹‹Marketing is Dead
‹‹How to be a Killer Marketer in the Digital Era
Do
‹‹Activate your Hootsuite account and create your Hootsuite University profile
‹‹Complete your SCMD 121 workbook
‹‹Complete the SCMD 121 exam
3. Lesson: The Digital Marketing
Landscape
Before you start marketing using social media, it’s important to understand how social media fits in with other digital
tools and marketing approaches. This lesson will provide the relevance for social media in our digital age.
Lesson Objectives:
HIGHER ED HSU CURRICULUM PACKAGE
‹‹Understand the technology adoption cycle
‹‹Recognize the zero moment of truth
‹‹Understand the relationships between different digital entities
Watch
‹‹Lecture Series: The New Social CMO: 5 Ways Your Competition is Not Leveraging Social, Yet, with Ian Wolfman
and Mark McKinney
‹‹19 Social Media Facts That Every Marketer Should Know
Read
‹‹Rethinking “Crossing the Chasm”
‹‹Winning the Zero Moment of Truth (chapter 2)
‹‹Digital Marketing Transit Map
‹‹The Dynamic Digital Marketing Landscape
‹‹Digital and Social: The Changing Media Landscape
Do
‹‹Find a client for your class project
Project Assignment: Introduce the class project and have students research and select a client to work with.
Class Project: Students will work for a client of their choosing, such as a non-profit organization, a new startup,
small business, etc, for the duration of the semester. Students will need to have access to any existing social media
channels and the permission to create new ones. Principles learned in class will be applied to their client as they
usesocial media to grow their business and learn hands-on social media best practices. Students will also create
ablog for the client using the Tumblr platform, and use social media to drive traffic to the site. Hootsuite will beused
as an integrated marketing tool throughout the course and students will attain their Hootsuite Certification.
Students will provide a report on their successes and challenges, what strategies worked and didn’t work, whatsocial
networks and applications they found the most effective, and their overall experience. Grading will be determined
by the quality of content created, social media activity, and effort.
4. Lesson: Social Networks, Part 1
Students will learn the fundamentals of creating and managing social presences on Facebook, Twitter, Tumblr,
and Google+ and how marketers are using these networks. The material provided in this lesson is intended to give
students the tactical knowledge of how to use these social networks, it is recommended that class time be used to
cover the ideas, theory, or application of these networks.
Lesson Objectives:
HIGHER ED HSU CURRICULUM PACKAGE
‹‹Create and maintain a business presence on
Facebook, Twitter, and Google+
‹‹Create and publish content to a Tumblr blog
‹‹Engage with other customers social media
‹‹Use social media to follow their industry and
community
Facebook
Professor may choose to combine this with other sections of the lesson or have Facebook as a standalone lecture.
Learning Objectives:
‹‹Setting Up Your Facebook Page
‹‹Monitoring Facebook Insights
‹‹Understanding Facebook Page Features
‹‹Understanding how marketers and businesses use
Facebook
Watch
‹‹SCMD 125: Setting Social Media Profiles Up for Business Success (Optimizing Your Facebook Pages Profile)
‹‹Sheryl Sandberg Keynote
Read
‹‹Best Practice Guide: Marketing on Facebook
‹‹Review Mashable’s Facebook Marketing Series for any compelling articles
Do
‹‹Create a Facebook page for your client and begin posting content based on the best practices you’ve learned
‹‹“Like” Facebook Marketing
‹‹Like at least 5 pages relevant to your client’s industry
‹‹Complete the Facebook portion of your SCMD 125 workbook
5. Twitter
Professor may choose to combine this with other sections of the lesson or have Twitter as a standalone lecture.
Learning Objectives:
‹‹What is Twitter?
‹‹Setting Up Your Twitter Account
‹‹Understanding Twitter’s Web Features
‹‹Following & Connecting with Your Community on Twitter
‹‹Understanding Hashtags & Privacy Settings
‹‹Understanding Marketing Best Practices for Twitter
‹‹Engaging With Your Community on Twitter
HIGHER ED HSU CURRICULUM PACKAGE
Watch
‹‹SCMD 125: Setting Social Media Profiles Up for Business Success (Optimizing Your Twitter Business Profile)
Read
‹‹“Mom, this is how Twitter works” by Jessica Hische
‹‹Marketing with Twitter
‹‹Review The Twitter Rules
‹‹Review Twitter Basics
Do
‹‹If you don’t have one already, create your personal Twitter account
‹‹Create a Twitter account for your client
‹‹Create a Twitter list for your industry, including at least 10 industry influences and 10 other businesses
or organizations
‹‹Find your client’s community on Twitter. Eg if your client is a restaurant, find the “foodie” community. Follow
influencers and relevant accounts and find popular hashtags you can utilize
‹‹Complete the Twitter portion of your SCMD 125 workbook
6. Google+
It’s recommended that Google+ is combined with another section in this lesson, such as Tumblr.
Learning Objectives:
‹‹What is Google+?
‹‹Creating and Customizing Your Google+ Profile
‹‹Understanding Google+ Features
‹‹How to Grow Your Audience Using Google+
‹‹Creating and Using Google+ Circles
HIGHER ED HSU CURRICULUM PACKAGE
Watch
‹‹SCMD 125: Setting Social Media Profiles Up for Business Success (Your Google+ Page Profile)
Read
‹‹How Google+ improves your overall marketing with Google
‹‹Google Plus for Business – How to Create a Google Plus Page
Do
‹‹Create a Google+ page for your client
‹‹Create two circles for your client: one for other organizations and another circle of influencers or prominent
people in your industry/community
‹‹Complete the Google+ portion of your SCMD 125 workbook
7. Tumblr
It’s recommended that Tumblr is combined with another section in this lesson, such as Google+.
Learning Objectives:
‹‹What is Tumblr?
‹‹Understand how Tumblr is similar and different from
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other blogging platforms
‹‹Understand How Businesses Are Using Tumblr
‹‹Create and customize a Tumblr blog
‹‹Publish content to Tumblr
Watch
‹‹Lecture Series: How the Best Brands Tell Stories Using Tumblr with Ari Levine
Read
‹‹Getting Started Guide: Tumblr for Small Business
‹‹A Quick Guide to Using Tumblr for Business
‹‹11 Step Blogging Guide
‹‹8 Step Call to Action Guide
Do
‹‹Create a Tumblr blog for your client. You can customize your blog from a variety of free themes available
from Tumblr.
‹‹Once you have created your blog, tweet the URL with the class hashtag. Using the hashtag, find your
classmates’ blogs and follow them.
‹‹Find and follow other Tumblr accounts relevant to your industry, be it personalities, publications,
organizations, governments, etc.
‹‹Explore Tumblr’s featured tags, and research which tags are most popular for your business
‹‹Note: you can only follow blogs from a primary Tumblr account. If you have an existing Tumblr account you
can easily create a secondary blog, but you will only be able to follow, like, and reply to posts using your
primary Tumblr account (which would be your personal). Be sure to create a new Tumblr account with an
email address you can share with your client.
Project Assignment: Now that you have a working knowledge of how to create and maintain a social media
presence on Facebook, Twitter, Google+, and Tumblr, it’s time to get started with your class project. Create a social
media plan to includeyour final report. Your plan should include how you plan to use each social network, what you
will be focused on promoting, and what business goals you hope to achieve using social media.
You can use Tumblr as a static blog, or you can use it to post a mix of short and long form content (as seen in the
readings). Write your first blog post on a subject that is of interest to your audience, publish it to Tumblr using
appropriate post tags, and promote it on Facebook, Twitter, and Google+ using best practices gleaned from
reviewing assigned material.
8. Lesson: Personal Branding & Social
Media Etiquette
Understanding how to communicate with social media is key to your success in today’s digital landscape. In this
lesson, you’ll learn the guidelines and best practices around social media etiquette as well as the nuances of specific
social networks to help you communicate effectively online.
It’s important for marketers to have a consistent personal brand and professional online presence to help you find
clients, present yourself as knowledgeable, and leverage your personal networks to help you achieve your business’ goals.
Lesson Objectives:
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‹‹Understand the Fundamental Dos & Don’ts of Social
Media
‹‹Understand Why Social Media Etiquette is Important
‹‹How To Build A Network of Connections That Reflects
You
‹‹How To Disclose Bias and Represent Yourself
Accurately
‹‹Understand the nuanced etiquette for Twitter,
Facebook, and LinkedIn
‹‹Create a consistent personal brand online
Watch
‹‹SCMD 115: The Dos & Don’ts of Social Media
Etiquette
‹‹HOOT 100, 105, 110: Getting Started With Hootsuite
‹‹Lecture Series: Professional Branding and
Networking on LinkedIn
Read
‹‹5 Ways to Avoid Sabotaging Your Personal
Brand Online
‹‹Why Profile Photos Matter - Is Yours Appropriate?
‹‹Students, Here’s How to Kick-Start Your Personal
Brand Online
Do
‹‹Complete your SCMD 115 worksheet & pass the SCMD 115 exam
‹‹Review @Sree’s Effective Twitter Bios Twitter list. Is yours working for you?
‹‹Get started with your Hootsuite dashboard by adding social networks and following the steps outlined in your
course workbook
9. Project Assignment: Now that you understand why personal branding and social media etiquette is important, it’s
time to take an audit of your existing client pages: is there a consistent branding scheme (color/cover photo/avatar)?
Based on what you’ve learned, update your pages on Twitter, Facebook, Google+, and Tumblr.
Create a personal website of all your social media profiles to show off your personal brand using Flavors.me or
About.me and tweet your URL using the class hashtag. You should update this site as the class progresses and you
add more social profiles.
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10. Lesson: Social Media Tools &
Applications
As you’ve learned, social media can be a powerful tool for marketing. However, it can be difficult to manage multiple
social profiles, networks, and accounts as new ones spring forward all the time. Organizing your social media and
conversations is important so you can then add opinion and provide engaging content in the form of a story.
Lesson Objectives:
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‹‹How to Track the Success of a Story From Tweet to
Pageview
‹‹How to Measure Site Traffic Using Google Analytics
‹‹Understand Why Social Media Management Tools Are
Important
‹‹Understand the Mobile App Landscape
Watch
‹‹End to End ROI Tracking with Hootsuite & Google Analytics
‹‹HOOT 120, 130, 140: Getting Started With Hootsuite
‹‹Using Social Media for Global Growth: The Airbnb Story
Read
‹‹How To Measure Social Media ROI For Your Business
‹‹Using Google Analytics & Tumblr
‹‹Case Study: Anatomy of a Tweet
Do
‹‹Create a Disqus account, install it on your Tumblr, and enable comments for your readers.
‹‹Complete the appropriate sections in your coursebook
Project Assignment: Create a Google Analytics account and start tracking your Tumblr blog and Hootsuite
messages! Apply the best practices you learned from the Google Analytics webinar and track how much traffic each
of your social media posts is generating. Create a marketing content strategy for your final report. Based on your
analytics in the coming weeks, make adjustments to your social media messages and experiment with different ways
of driving traffic, and include these strategies your final report.
If you have a smartphone, research apps that will be helpful to your marketing, download them, and start
experimenting with using them for your project. Some inspiration: Dropbox to quickly share files, IFTTT to set up
news alerts, Vine for on-location video, etc. If you choose, you can post your experiences or the media you created
to your blog.
11. Lesson: Social Influence &
Advertising
Content marketing may be the cornerstone to your social media strategy, but social ads are also an effective way to
increase awareness of your brand or profiles. This lesson will cover different strategies and techniques used when
building out social ads.
Lesson Objectives:
‹‹Understand Twitter ads ‹‹Understand Facebook ads
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Watch
‹‹Setting Social Media Profiles Up for Business Success (YourLinkedIn Company Page
‹‹Lecture Series: Klout for Business: leveraging influence for your brand with Joe Fernandez, CEO of Klout
‹‹HOOT 200-240: Advanced Tactics with Hootsuite Pro
Read
‹‹The Future Belongs to Native Ads
‹‹Facebook Ads Optimization Guide
‹‹Interests Targeting for Facebook Ads
‹‹The role of sharing: advertising in the age of social media
‹‹The Future of Advertising
Do
‹‹Complete your coursebook & pass the Hootsuite Certification exam
Project Assignment: Create an advertising strategy for your final report. Research what advertising looks like on
different social networks (Foursquare, Youtube, etc) and summarize what you think the best approach would be for
your client. You do not have to actually create and pay for the ads, but you should be familiar with how you would
do so if you were given a budget.
12. Lesson: Social Networks, Part 2
Students will learn the fundamentals of creating and managing social presences on LinkedIn, Instagram, and
Youtube, and how marketers are using these networks. The material provided in this lesson is intended to give
students the tactical knowledge of how to use these social networks, it is recommended that class time be used to
cover the ideas, theory, or application of these networks.
Lesson Objectives:
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‹‹Create and maintain a professional presence on LinkedIn
‹‹Understand how to incorporate multimedia into content marketing
‹‹Understand how YouTube and Instagram can be used in marketing
LinkedIn, Instagram, & YouTube
Watch
‹‹Setting Social Media Profiles Up for Business Success (YourLinkedIn Company Page)
‹‹Lecture Series: Building a Powerful Community on YouTube with Ryan Nugent
‹‹Lecture Series: How to Use Social Video to Drive Results with Cameron Uganec
Read
‹‹What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
‹‹8 Brands Using Hyperlapse by Instagram
‹‹5 Great Brands on Vine
‹‹Best Practices: Creating Video Content
Do
‹‹Complete your SCMD 125 workbook by filling out the LinkedIn section
‹‹Take the SCMD 125 Exam
‹‹Create/update your LinkedIn profile based on the best practices you learned, link it to your About.me or Flavors.
me profile, and add it to your Hootsuite dashboard
‹‹Create an Instagram account and post your first Instagram. Make
‹‹sure to use relevant description and hashtag(s)
‹‹If applicable, add your existing Instagram or Youtube accounts to Hootsuite via their App Directory
13. Project Assignment: Review your existing social media plan: should you add any other social networks to your
strategy? Does Instagram, Vine, or Youtube make sense for you client? Based on what you’ve learned, include your
conclusions in your report.
Write a blog post for your client and incorporate multimedia from Youtube, Instagram, and Vine. Search for your
community’s influencers and publications on Instagram or Youtube and follow them (tip: you can set up streams in
Hootsuite to monitor tags and feeds alongside your other social media accounts).
Now that you are Hootsuite Certified, it’s time to create a content calendar for the remainder of the class. Map out
what content you will be creating, for what social network, and schedule applicable messages. Include a copy of your
calendar in your final report, along with your learnings and any adjustments you had to make.
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14. Lesson: Engaging on Social Media
Using social media to drive traffic to your blog, find customers, and follow news is important to your success as a
marketer. But social media also provides an opportunity to engage with the community involved in your industry,
which can be a great way to build relationships with key influencers and make you a trusted part of the community.
Lesson objectives:
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‹‹How to engage with your community over Facebook
‹‹Understand social media best practices for engaging
with your Twitter followers
‹‹Understand why it’s important for news organizations
to build community
Watch
‹‹SCMD 162: Growing Your Online Community
‹‹Lecture Series: Facebook Brand Pages: Rules of Engagement with Jason Li
‹‹Lecture Series: Where Context Meets Content with Gary Vaynerchuk
Read
‹‹Measuring Community Engagement: A Case Study
from Chicago Public Media
‹‹Social Media Engagement: Are You Doing It Right?
‹‹What “Engagement” Means to The Guardian’s Meg
Pickard
Do
‹‹Take the SCMD 162 Exam
‹‹Start applying the best practices you learned to your social media activity this week. Did you notice an increase in
comments, retweets, or mentions?
Project Assignment: Apply these best practices when promoting a blog post this week. Try to choose a topic that
would best engage your community with the goal of creating conversation and having readers engage with your
content through comments and shares. Include the result and reaction in your final project report.
15. Lesson: Social Media Analytics &
Proving ROI
Einstein famously said “not everything that counts can be counted, and not everything that can be counted counts.”
Social media is no different, and with a lot of data to sort through, how do you know what you should be paying
attention to and what you can discard? This lesson is an introduction to social media analytics to help you find out
what it’s important to track in your marketing career.
Lesson Objectives:
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‹‹Understand basic analytics modules
‹‹Create a social media analytics report using Hootsuite
‹‹Compare social media analytics with site traffic using Google Analytics
Watch
‹‹5 Ways to Measure Success on Twitter with Hootsuite
‹‹Social Media Intelligence: Turning Insight into Action
Read
‹‹How To Measure Social Media ROI For Your Business
‹‹Social Media Metrics That Matter
‹‹3 Simple Ways to Measure Your Social Media Results
Do
‹‹Create a custom report for your blog and social media accounts using Hootsuite’s analytics modules.
Project Assignment: Now that you’ve come full circle with your social media education, it’s time to apply all of
your knowledge and track your progress. Based on your experiences and what you learned in this class, create a
final report on your successes and challenges, what strategies worked and didn’t work, what social networks and
applications you found the most effective, and your overall experience.
Be sure to include both hard analytics like site traffic and follower growth along with soft metrics like quality of
comments, community engagement, and influence.
Make sure to keep within the 50 points that your Hootsuite Pro account has to generate reports. If you need to
generate more than one report but have used up all your points, discard the report once you’re done with it and
start a new one!
16. Lesson: Social Media Policies
You’ve learned how to conduct yourself professionally online, but now you have to learn how to follow a social
media policy put out by an organization. Depending on your future workplace, you will have to tailor your activity to
fit their social media guidelines. This lesson explores how various organizations approach social media policies.
Lesson Objectives:
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‹‹Understand the history of social media policies
‹‹Understand why social media policies are important
‹‹How to follow a social media policy responsibly
Watch
‹‹Lecture Series: The Social HR Imperative: How to Establish an Internal Social Media Philosophy & Brand with
Ambrosia Humphrey
Read
‹‹Guidelines for Guidelines: Social Media Policies Spark Debate
‹‹There’s No One-Size-Fits-All Social Media Policy in Journalism
‹‹Associated Press Social Media Guidelines
‹‹Reaction to AP Social Media Updates
‹‹Reuters: Reporting From the Internet and Using Social Media
‹‹Tips for Updating Your Company’s Social Media Policy
Do
‹‹Continue work on your final report!
Project Assignment: For the final addition to your report, use your knowledge of social media to create a brief
social media policy for your client that future employees may abide by. What will your internal approach to social
media be? Be sure to consult with your client on their philosophy based on what you have learned.