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Facebook Connect
Design Patterns & Metrics

Hiten Shah
Dogpatch Labs • Jan 20, 2010
“Metrics are people, too”
 Eric Ries, The Lean Startup
Facebook Connect Design Patterns

Facebook Connect    News Feed       News Feed
     Sign Up       Optimization   Landing ...
Facebook Connect Sign Up
38% decrease in sign ups with Facebook Connect?!
“ Copywriting is the easiest, fastest way to
  improve your sign-up process.”
 Joshua Porter, Bokardo.com
 http://pea.to/s...
News Feed Optimization
“NFO (News Feed Optimization) is the new SEO”
  Justin Smith, Inside Facebook


Eventbrite.com     JibJab.com           Hu...
“NFO (News Feed Optimization) - convincing
 Facebook to display the Feed items that your
 application publishes in your us...
Metrics for News Feeds

•    Measure feed story prompts & publish dialogues
•    Split-test feed story copy and imagery to...
Measure feed story prompts & publish dialogues
Split-test feed story copy and imagery
News Feed Landing Pages
http://pea.to/faces
      (NSFW)
Measure visits from feed stories by variation & link

                         The longer your link, the more you are meas...
Measure and Improve Facebook Connect




 •   Facebook Connect Example User Flows - http://j.mp/fbcflows

 •   Resources - ...
Facebook Connect Design Patterns and Metrics
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Facebook Connect Design Patterns and Metrics

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Designing Patterns and Metrics for Facebook Connect.

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Transcript of "Facebook Connect Design Patterns and Metrics"

  1. 1. Facebook Connect Design Patterns & Metrics Hiten Shah Dogpatch Labs • Jan 20, 2010
  2. 2. “Metrics are people, too” Eric Ries, The Lean Startup
  3. 3. Facebook Connect Design Patterns Facebook Connect News Feed News Feed Sign Up Optimization Landing Pages
  4. 4. Facebook Connect Sign Up
  5. 5. 38% decrease in sign ups with Facebook Connect?!
  6. 6. “ Copywriting is the easiest, fastest way to improve your sign-up process.” Joshua Porter, Bokardo.com http://pea.to/socialtraction
  7. 7. News Feed Optimization
  8. 8. “NFO (News Feed Optimization) is the new SEO” Justin Smith, Inside Facebook Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com Source: Compete.com
  9. 9. “NFO (News Feed Optimization) - convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.” Justin Smith, Inside Facebook
  10. 10. Metrics for News Feeds • Measure feed story prompts & publish dialogues • Split-test feed story copy and imagery to maximize clicks • Feed story impression metrics are not yet accessible “ When someone publishes to Facebook, we see 20 clicks back to JibJab.com!” Gregg Spiridellis, JibJab
  11. 11. Measure feed story prompts & publish dialogues
  12. 12. Split-test feed story copy and imagery
  13. 13. News Feed Landing Pages
  14. 14. http://pea.to/faces (NSFW)
  15. 15. Measure visits from feed stories by variation & link The longer your link, the more you are measuring... http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z? cmpid=jj_fb_self http://bleacherreport.com/college-football? utm_source=facebook.com&utm_medium=referral&utm_campai gn=fbc_like&ref=nf http://mysite.com/signup? bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K5 1QSB&fref=clnk_try_now&ref=nf http://apps.facebook.com/sororitylife? action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a b3ec865d97272cdb8b439162
  16. 16. Measure and Improve Facebook Connect • Facebook Connect Example User Flows - http://j.mp/fbcflows • Resources - http://j.mp/fbcresources • Measure Facebook Connect with KISSmetrics • http://kissmetrics.com
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