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Expanded Version - Seven Actionable Marketing Trends

by Helge Tennø

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A collection of insights and ideas in relation to each of the before published seven actionable marketing trends.

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http://www.180360720.no	1420
http://21stcenturymarketing.blogspot.com	753
http://21stcenturymarketing.blogspot.com	753
http://thecuriousbrain.com	346
http://21stcenturymarketing.blogspot.in	334
http://brzytwa.wordpress.com	266
http://thinkoutsidebr.wordpress.com	228
http://www.debaird.net	206
http://21stcenturymarketing.blogspot.co.uk	111
http://www.projectwizards.net	90
http://www.nourishbrands.com	85
http://www.molblog.nl	82
http://www.extendlimits.nl	75
http://www.slideshare.net	73
http://www.dreamgrow.com	72
http://whatconsumesme.com	53
http://21stcenturymarketing.blogspot.com.au	25
http://michaelbatistich.com	23
http://louisfernandes.webs.com	23
http://www.mrgarina.com	22
http://21stcenturymarketing.blogspot.ru	19
http://nidalghobar.name	19
http://www.litmanlive.co.uk	18
http://21stcenturymarketing.blogspot.de	18
http://onstuimig.nl	16
http://21stcenturymarketing.blogspot.ie	16
http://21stcenturymarketing.blogspot.ca	15
http://ffffff.com.au	15
http://nidalghobar.tumblr.com	13
http://www.marlonheckman.com	13
http://www.felgner.ch	12
http://21stcenturymarketing.blogspot.co.nz	11
http://nuislog.blogspot.nl	10
http://www.olafmolenaar.com	9
http://21stcenturymarketing.blogspot.hk	9
http://21stcenturymarketing.blogspot.ch	8
http://nakedtokyo.typepad.com	7
http://posterous.com	7
http://21stcenturymarketing.blogspot.fr	7
http://colectivoplanner.tumblr.com	7
http://21stcenturymarketing.blogspot.nl	7
http://www.litmanlive.me	7
http://aimar.tumblr.com	7
http://translate.googleusercontent.com	6
http://21stcenturymarketing.blogspot.be	5
http://21stcenturymarketing.blogspot.it	5
http://www.marcomprofessional.com	4
http://d3dhemmer.blogspot.com	4
http://21stcenturymarketing.blogspot.com.br	4
http://21stcenturymarketing.blogspot.sg	4
http://21stcenturymarketing.blogspot.co.il	3

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victor032 interesante presentacion sobre mercadeo, me fue de mucha utilidad en mis estudios, tambien comparto con ustedes la noticia sobre César Alierta http://www.telefonica.com/en/about_telefonica/html/cv_directivos/cv_alierta.shtml espero ver mas aportes, saludos. 6 months ago

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Florian Martinez, Assistant Brand Manager at Sara Lee H&BC France Thanks a lot for this presentation, it is just brillant and very helpful.
Brillant mind at work here ! 2 years ago

Mieczyslaw Wila, Marketing Specialist at WSL Just brillant!!!!! 3 years ago

Jorge Luis Mateu, Estudiante at Universidad Nacional de la Plata exellent presentation. Congratulations.

TO FAVORITES

PD: I invite you to see my presentation, please add me to favorites.

click at this presentation:

http://www.slideshare.net/Jorgeluismateu/gran-idea-de-negocio. thanks for all. 3 years ago

ralf schwartz, Challenge & Coach at www.rsc.cc Hi Helge, great stuff - as always. Just added 7 and 7ex to my website leadmarke.de.
Have a good time.
ralf 3 years ago

Heather White-Laird Ah. I see the difference. This might be the perfect example, have you seen the Coke Happiness Machine video? http://bit.ly/5LCIRW 800K views. 3 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway @iCrossing, thanks for your additional questions :)

The Pepsi project is an interesting project. But I find that it doesn’t directly extend on the product itself, but creates an awareness campaign doing some “social good”.

What I’m looking for in the baked-in mindset is a tighter integration, where the marketing component is a direct and natural extension of the product.

In a discussion with Adrian Ho of Zeus Jones last year, we argued that when it gets truly interesting is when the marketing not only ads value to the context, but identifies new contexts naturally surrounding the brand and product. (slide 225)

I tried adding some thoughts on that here:
http://www.slideshare.net/helgetenno/context-value-the-new-marketing-economy

Also @mixalis1 and @DreamGrow Digital, thank you for reposting :)

Helge 3 years ago

DreamGrow Digital at DreamGrow Digital Great! Excellent presentation! shared it here www.dreamgrow.com/seven-actionable-marketing-trends 3 years ago

Michael Paredrakos, Strategic Planner at Bold Ogilvy & Mather posted at the www.thecuriousbrain.com 3 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway Hi Heather, thank you for the rich feedback, and sorry for the late response.

I’ve included a slide with the Baked In book, because in my opinion the book re-introduces Seth Godin’s purple cow principle to the marketing landscape. But where as with Godin people started thinking about how to make paint cans so remarkable that people wanted to talk about them, Bogusky et. al is talking about adding a digital component to the product/integrated as marketing in order to create more value by using/participating in it.

The Baked in book, i mean is one step along the axis towards the point where marketing becomes more valuable than the product (a product that often is identical to competing products) and the product becomes a mere invitation in to become a member of the marketing.
As I’ve tried to talk about here: http://is.gd/6In4i

Best
Helge 3 years ago