Maslow’s hierarchy of needs
What motivates our behaviour?
Division of needs
The bottom 4 needs arrive from deprivation, or missing something very
important. We must satisfy these 4 levels so we do not have any
unpleasant feelings or consequences.
The last level is very important as well is known as growth needs. These
needs do not come from missing something important, but from a
desire to grow as a person.
The bottom level—basic survival needs
All other needs on the pyramid are secondary to these needs.
Need to feel safe and secure. Employed, health insurance, a home and
Social needs: relationships and social interaction
Need to feel like you belong, loved and have affection from family,
friends and social groups.
After the first 3 levels are met, esteem becomes very
This includes feeling good about yourself. Having self-worth, and
recognition from others and a sense of accomplishment.
Highest level. People who are self-actualized are self-aware, want to
grow as people, don’t worry as much about what others think of them.
They are problem-solvers. It is a continual process as people always try
their best to reach their full potential.