This document discusses disruptive innovation theory and its application to user experience (UX) projects. It introduces concepts like jobs-to-be-done, the four forces that influence behavior change, and applying a timeline approach to understand when innovations are disruptive. The goal is to align how design and business understand customer needs and situations in order to strengthen UX practices and drive disruptive innovations. Key tools highlighted for applying these concepts include interviews, journey mapping, and analyzing the forces that influence when customers will adopt changes.