Social media can be overwhelming! Learn the basics of social media, how to promote yourself, boost posts, and learn from your data/insights that Facebook offers for FREE!

1. OHIO STATE UNIVERSITY EXTENSION
Social Media for
Beginners
Presented by Heather L. Gottke
Gottke.4@osu.edu

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OHIO STATE UNIVERSITY EXTENSION
What do we hope to learn today?
1. Learn the basics of social media and terminology related.
2. Look at the pros and cons of Facebook, Twitter, and
Instagram (and others you may have questions about).
3. When and what to post to social media.
4. Learn about insights and data gathered from Facebook.
5. Boosting posts for more views.
6. Building a social media strategy for your page.

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OHIO STATE UNIVERSITY EXTENSION
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

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OHIO STATE UNIVERSITY EXTENSION
Van Wert County 4-H
Social Media Examples

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OHIO STATE UNIVERSITY EXTENSION
When to Post to Social Media
When you post to
social media – is
almost as important as
what you post to social
media! Schedule them
through something like
http://hootsuite.com for
easier use.

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OHIO STATE UNIVERSITY EXTENSION
When to Post to Social Media
• What’s right for you?
• What time are YOUR viewers online?
• Schedule those times (right before so they show up on their
newsfeed).

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OHIO STATE UNIVERSITY EXTENSION
What to Post to Social Media

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Insights & Data about Your Page
Learn more about
• Who is on your page.
• What device they
use?
• Reach, Post Clicks,
and Reactions

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OHIO STATE UNIVERSITY EXTENSION
Boosting Posts on Facebook
1. Reached= # of
viewers of the
event link.
2. Viewed = # of
viewers to the
event page.
3. Engaged = # of
viewers that
interacted with
the event page.
I paid $25.00 for one week of
boosting a post…

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OHIO STATE UNIVERSITY EXTENSION
Social Media Strategy
1. Decide how much you want to post,
and make a calendar for the next
month.
2. Schedule the posts at the beginning of
the week.
3. It can be as simple or complicated as
you want it to be!
Sun Mon Tues Wed Thurs Fri Sat
Membership
news
release and
blog post –
link
reposted.
Release
newsletter
and printable
calendar for
month.
Club news
about
meetings,
and what
they have
been doing.
Reminder
about
enrollment
deadline.
Throwback
Thursday
pictures from
advisors of
the past.
Reminder
about Animal
Weigh In on
Saturday.
Pictures
from the
animal weigh
in event.

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OHIO STATE UNIVERSITY EXTENSION
Ideas for Posts that Work
• How-To’s
• Problem-Solving
• Checklists
• Current Issues
Translated
• Reviews
• Giveaways
• Questions from
“Viewers”
• Comparisons
• Research Briefs
• Inspiration
• Quotes
• Timelines
• Behind the
Scenes
• Employee of the
Week
Please note, these are VERY similar to
blog posts that work!

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OHIO STATE UNIVERSITY EXTENSION
• Social media offers a great way to
channel quick “bytes” of information.
• Can be videos, photos, quotes,
comments.
• It’s okay to be real! Social media is a
great way to connect.
• Try asking for opinions!
Limited Time? Want to Connect with Your Audience?

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OHIO STATE UNIVERSITY EXTENSION
Tips for Beginners
1. Be Fearless (but use your brain…please).
2. Use photos.
3. Use hashtags and keywords when appropriate.
4. Link with blogs.
5. Connect with like-social media, or with other content you enjoy.
6. Start a social media calendar, schedule posts, and stick to it!
7. Translate hot topics, and share them (I cannot say this enough!)
8. What else do you all suggest?

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OHIO STATE UNIVERSITY EXTENSION
Contact Me
Heather L. Gottke
Gottke.4@osu.edu
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