New Ways Of Engaging With Users2003


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New Ways Of Engaging With Users2003

  1. 1. New ways of engaging with users Phil Bradley
  2. 3. What are the trends?
  3. 19. So... <ul><li>We need to break the connection between the physical and the virtual </li></ul><ul><li>We must re-evaluate the ‘possessions’ element of what we do </li></ul><ul><li>We should view ‘engagement’ in a new light </li></ul>
  4. 20. The website
  5. 22. Plugoo
  6. 23. Gabbly Chat
  7. 24. Meebo
  8. 25. Facebook <ul><li>#1 site in global minutes </li></ul><ul><li>6B minutes spent on Facebook each day </li></ul><ul><li>2B pieces of content shared each week </li></ul><ul><li>2B photographs </li></ul>
  9. 30. Ning
  10. 31. YouTube <ul><li>#2 site in global minutes </li></ul><ul><li>1B+ video views each day </li></ul><ul><li>20+ hours of video uploaded each minute </li></ul><ul><li>#2 global search engine </li></ul>
  11. 32. Twitter <ul><li>5k tweets per second during peak times </li></ul><ul><li>Available via web, apps and SMS </li></ul><ul><li>5 billion tweets </li></ul><ul><li>1171% growth </li></ul>
  12. 33. How can librarians use Twitter? <ul><li>Allows you to keep in contact with colleagues, to see what they're doing, what their interests are, read their opinions/thoughts/ideas </li></ul>
  13. 35. <ul><li>Keep informed about developments from publishers; both in terms of what they're publishing, but also events they're running </li></ul>
  14. 36. <ul><li>You can promote what your library service is doing. Attract new users, offer gifts or incentives, increase awareness and have fun! </li></ul>
  15. 37. <ul><li>Provide instant answers and point people in the right direction </li></ul>
  16. 38. <ul><li>Follow links to events, keep briefed on current affairs </li></ul>
  17. 39. <ul><li>Use Twitter as an RSS reader to keep up to date with blog entries </li></ul>
  18. 40. <ul><li>Share photographs quickly and easily, especially if using a smartphone </li></ul>
  19. 41. <ul><li>Ask questions using polls, Re-Tweet for maximum results </li></ul>
  20. 42. <ul><li>Keep involved with conferences even if you can’t attend them with 3 rd party sites </li></ul>
  21. 43. <ul><li>Add short (3 minute) audio posts using Audioboo and add in a photograph as well! </li></ul>
  22. 44. <ul><li>Broaden your knowledge of a subject by following the right people/organizations </li></ul>
  23. 45. <ul><li>Ask questions! Answer questions! </li></ul>
  24. 46. <ul><li>Find new people to follow using Twitter search or 3 rd party sites like WeFollow </li></ul>
  25. 47. <ul><li>Communicate more effectively </li></ul><ul><li>Discuss events as they happen </li></ul><ul><li>Send people Direct Messages </li></ul>
  26. 48. Follow authors
  27. 49. Follow dead people
  28. 50. Flickr
  29. 52. Weblogs
  30. 55. Communication - Podcasts <ul><li>Provide access to audio content </li></ul><ul><li>Guides/tours around a library </li></ul><ul><li>Content that can’t easily be made available in other formats </li></ul><ul><li>Content that is accessible on the move </li></ul><ul><li>Not time or place dependent. </li></ul>
  31. 57. Home/Start pages
  32. 59.
  33. 60. Animoto
  34. 61. Screentoaster
  35. 62. PBworks
  36. 63.
  37. 64. Wallwisher
  38. 65. Glogster
  39. 66. Wordle
  40. 67. Google custom search
  41. 68. Social Mention
  42. 69. Whostalking?
  43. 70. Collecta
  44. 72. With thanks: <ul><li> (J. W. Waterhouse's The Crystal Ball) </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>