4. Become a business
success story
Build an effective
online brand
Grow customer base
100k website
visits /mo
200 paid
customers /mo
Heardable
Score >580
1,000 inbound
links
10k Twitter
followers
Optimize
website
Embrace
publishing
Launch paid
advertising
ID pitfalls &
opportunities
Hire SEO
consultant
Multivariate
testing
Usability
testing
Optimize for
mobile
Hire social
media mngr
20+ blog posts
each mo
Syndicate w/
RSS & API
YouTube/FB
channels
SEM buys on
Google
Affiliate
program
Social search
campaigns
Test mobile ads
Subscribe to
Heardable
Implement
tracking code
Daily data
briefings
Performance
based bonuses
Strategic online marketing plan (sample)
11/1/10
Objectives
Goals
Strategies
Tactics
6. Our Team
Our CEO, Jon Samsel, was the founder and managing director of
RoadLoans.com and has 20 years experience working as a senior
online marketing executive for top brands like Bank of America,
Countrywide, and Ford.
Our Director, John Sharp, previously raised $125M in equity
investment. He started Deal Horizon.com, LenderExchange.com, and
is the former CEO of Authentium, a software-as-a-service company
Our marketing strategist, Gunther Sonnenfeld, is a brand consultant
and social technologist with 15 years of Fortune 500 and global non-
profit experience, including brands such as Skype, Toyota and Adobe.
6
7. Heardable.com
measure your brand effectiveness online
1-888-520-0034 | marketing@heardable.com
15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403 7
Editor's Notes
2
Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces
Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces
Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces
Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
