Thanks everyone who attended this round table discussion. This session provides women founders and small business owners a round table discussion with peers and collaborators. This will help you identify challenges that women-owned businesses face and find options to overcome them. We encourage you to develop an ongoing relationship with other entrepreneurs, small business owners, and collaborators. Bring plenty of business cards for networking and a chance to win door prizes. Must be present to win. Light food and drinks will be provided. Thanks to our sponsor UpWork. Agenda * 6:30 – 7:00 – Check-In / Networking. * 7:00 – 7:20 - Introductions * 7:20 – 8:20 - Round Table Discussion * 8:20 – 8:30 – Wrap Up This session identifies common reasons women-owned businesses fail or lead to terminal business decline. If you envision a business that thrives, you’ve got to build an ecosystem to help you implement sustainable business practices, build the value of your organization, maintain financial reserves, and prepare for succession. This session will help you connect, share, and learn from other women entrepreneurs and business owners. We encourage attendees to share war stories and interact with other small business owners. Here are the key takeaways from this session: • Interact with other women entrepreneurs and small business owners • Identify options to overcome your specific business challenges • Obtain invaluable advice and guidance from experienced peers and collaborators Bring plenty of business cards for networking and a chance to win door prizes. Must be present to win. Light food and drinks will be provided. Thanks to our sponsor UpWork. About the Host Hector Del Castillo, CPM , CPMM Hector helps executives and senior managers transform ideas into a great business. He has launched over 30 global products resulting in over $200M in achieved sales revenue. He has over 15 years of experience strengthening product portfolios and creating new revenue streams to accelerate business growth. Hosted by WeWork. Visit www.wework.com. Can't attend? Register for this Meetup anyway so you can stay informed about upcoming activities. Interested in bringing this session to your community? Contact Hector Del Castillo to schedule a brief call. Connect: http://linkd.in/hdelcastillo.

2. Hosts

3. Follow: @lstartupcentral
Use: #FemmeFounders
Tweet!

4. Agenda
6:30 – 7:00 - Event Registration/Networking
7:00 – 7:15 - Introductions / Announcements
7:15 – 8:30 - Round Table Discussion:
Overcoming Business Challenges

5. Introductions
• Name
• Company Name
• Briefly describe your company’s product or
concept
• Briefly describe your current situation and the
specific challenges you’re facing
• What would you like to get out of this session?

6. OVERCOMING BUSINESS
CHALLENGES

7. Market Customer
Business Organization
Product
Source: AIPMM ProdBOK® Knowledge Areas
Customer /Market Development
Product Development/Improvement

8. Getting Started
• Challenge 1: Deciding When to Ditch the Steady
Job
• Challenge 2: Finding the Time to Write a Business
Plan
• Challenge 3: Sharpening Your Elevator Pitch—
And Your Business Plan
• Challenge 4: Choosing Between an Incubator and
an Accelerator
• Challenge 5: Quitting Work for the Day When
You’re the Boss
Source: Entrepreneur Solutions Playbook by FedEx

9. Marketing / Branding
• Challenge 6: Marketing a Product or Service
That’s Ahead of its Time
• Challenge 7: Making Social Media Tactical
Challenge 8: Deciding Whether to Embrace
Mobile
• Challenge 9: Calculating the Value of Media
Placements
Source: Entrepreneur Solutions Playbook by FedEx

10. Money Matters
• Challenge 10: Securing a Line of Credit
• Challenge 11: Working with Investors
• Challenge 12: Using Debt Financing to Build a
Business
• Challenge 13: Making the Most of
Crowdfunding
• Challenge 14: Deciding When to Start and
Stop Fundraising
Source: Entrepreneur Solutions Playbook by FedEx

11. Management
• Challenge 15: Protecting Intellectual Property
• Challenge 16: Tackling Legal Paperwork
• Challenge 17: Deciding Whether to Outsource
IT
• Challenge 18: Building a Product as You Build
an Organization
Source: Entrepreneur Solutions Playbook by FedEx

12. Staffing
• Challenge 19: Choosing to Hire Employees or
Contractors
• Challenge 20: Competing for Top Talent
Without Paying Top Dollar
• Challenge 21: Creating a Culture of Excellence
• Challenge 22: Building an Organization That
People Are Excited to Join
• Challenge 23: Weighing the
Telecommuting/Team Building Tradeoffs
Source: Entrepreneur Solutions Playbook by FedEx

13. Customer Relations
• Challenge 24: Raising Prices Without
Alienating Clients
• Challenge 25: Sizing Up What to Invest in
Client Face-Time
Source: Entrepreneur Solutions Playbook by FedEx

14. What Additional Business
Challenges Do You Have?

15. References
• Entrepreneur Solutions Playbook - Top 25
Small Business Challenges,
http://entm.ag/1KPCsqs
• State of Small Business in America (2015),
http://bit.ly/sosb2015
• The Global Rise of Female Entrepreneurs,
Harvard Business Review,
http://bit.ly/1POjIpD

16. Upcoming Activities
Digital Marketing 101Workshop for Startups and
Small Biz Owners
Thursday, June 18, GWU
This session helps small business owners understand digital
marketing techniques to grow their business. RSVP:
http://bit.ly/digmktg618
Femme Founders:
Thursday, July,TBD
This session helps women founders and business owners connect,
learn and share from each other. RSVP: http://bit.ly/ffmup604
Follow the short links for more information.

17. Turn your ideas into a great business!
Business Model Deep Dive
Thursday, June 11th
5:30 - 9:30 p.m.
Tysons,VA
Earn 4 PDU’s.
Sign up by June 1st to take
advantage of early bird discount.
http://bit.ly/bmdive611

18. Find your next opportunity!
Make a great first impression!
Improve your relationships!
Personal Brand Deep Dive
Saturday, June 20th
5:30 – 9:30 p.m.
Tysons,VA
Earn 4 PDU’s.
Sign up by June 1st to take
advantage of early bird discount.
http://bit.ly/branddive609

19. Want to turn your ideas into a great business?
Business Model Innovation Challenge
Hosted by Hector Del Castillo
Visit: http://play.make.me/ibmc611

20. Looking to strengthen your personal brand?
CraftYour Personal Brand Challenge
Hosted by Hector Del Castillo
Visit: http://play.make.me/pbc620

21. .@WeWorkDC I had a blast at
#FemmeFounders @Meetup
http://bit.ly/ffmup604
Tweet The Following

22. Thank You!
Stay tuned for upcoming activities. Connect with
me for weekly updates.