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Ist lecture
Electronic Commerce (E-Commerce)


Commerce refers to all the activities the purchase and
sales of goods or services.
 Marketing, sales, payment, fulfillment, customer
service



Electronic commerce is doing commerce with the use of
computers, networks and commerce-enabled software
(more than just online shopping)
Introduction to E-Commerce


Definition


Business activities conducted using electronic
data transmission over the world wide web.



Electronic commerce is the sale and
procurement of supplies and services using
information system technology.
Introduction to E-Commerce


Definition (Business Prospective)


Electronic commerce is the application of the
technology towards the automation of
business transaction.
Introduction to E-Commerce


Definition (Service Prospective )


Electronic commerce is a tool that addresses
the desire of firms, consumers, and
management to improve the quality of goods
and to increase the speed of delivery.
Introduction to E-Commerce


Definition (Communication Prospective )


Electronic commerce is the delivery of
information, products/services, or payments
via computer network.
Introduction to E-Commerce


Definition (Web


Prospective

)

Electronic commerce provides the capability
of buying and selling products and
information by connecting with the World
Wide Web.
E-Business vs E-Commerce


Electronic business transactions involving
money are "eCommerce" activities.
However, there is much more to eBusiness than selling products: what
about marketing, procurement and
customer education? Even to sell on-line
successfully, much more is required than
merely having a website that accepts
credit cards.





E-Commerce is the subset of E-Business
Those activities which essentially involve
monetary transactions are termed as "ecommerce". However, e-business is a much
broader term.
There are many other things besides selling
including but not limited to marketing,
procurement of raw materials or goods,
customer education, looking for suppliers etc.


To sell online is e-commerce but to bring
and retain customers and educate them
online about the product or service is ebusiness.


When Dell sell computers, laptops, monitors, printers,
accessories etc online then it is not engaged in ecommerce but e-business. Let me tell you how. When a
visitor comes on the website, the first thing he see is
website design and navigation as well as those things
which are going to help him find what he is looking for
and if he directly lands on the page he was looking for,
he looks for the information related to it. The information
provided should be appealing and clear maximum
doubts of the visitor so as to convert him in a client. Till
now no money has been exchanged nor been talked
about. So, was this e-commerce? No, it is e-business
which guides the visitor.


E-commerce has also been defined as a
process covering outward processes that
touch customers, suppliers and external
partners while e-business covers internal
processes such as production, inventory
management, product development, risk
management, finance etc.



In all, e-commerce can be described as the use
of the Internet and the web to transact business.
More formally, digitally enabled commercial
transactions between and among organizations
and individuals.


On the other hand, e-business can be described as
the digital enablement of transactions and process
within a firm, involving information systems under the
control of the firm. Moreover, e-business applications
turn into e-commerce precisely when an exchange of
value occurs.
Advantages of Electronic Commerce


Increased sales






Reach narrow market segments in
geographically dispersed locations
Create virtual communities

Decreased costs




Handling of sales inquiries
Providing price quotes
Determining product availability
Benefits to Organization













Expand the markets

Economy of scale

Economy of scope
Decreases the cost
advertisement
Specialized business
Reduce the time – outlay of capital and the receipt of products and services
Improved

Image

Customer service

New business partners
Offer product comparison
Use customer database
Have an eye on competitors
Competitive edge of using technology
customers









24/7
More choice to the customers
Purchase directly
Quick delivery
Relevant and detail information's
Virtual auctions
Interact with other customers
Services and feedback
society








Work at home and less to travel
Delivery of public services

Health

Education

Governmental services
Increases social intractability – virtual communities
Saving of non-renewal resources
Jobs for IT literates
Cross cultural interactions
Disadvantages of Electronic Commerce







Loss of ability to inspect products from
remote locations
Rapid developing pace of underlying
technologies
Difficult to calculate return on investment
Cultural and legal impediments
Disadvantages of Electronic Commerce


Some products are unsuitable for electronic commerce.



Return-on-investment is difficult to apply to electronic
commerce.



Businesses face cultural and legal obstacles to
conducting electronic commerce.
International Electronic Commerce



About 60 percent of all electronic commerce sites are
in English, therefore many language barriers need to
be overcome.



The political structures of the world present some
challenges.



Legal, tax, and privacy are concerns of international
electronic commerce.












Standards – security system
Payment system
Insufficient bandwidth
Rapid changes in s/w development
Integration of EC and internet software
Cost and justification
Lack of trust of users
Ethics
Not enough support services
Could result in a human breakdown
expensive
Pure versus Partial EC







EC can take several forms depending on the
degree of digitization
1. the product (service) sold
2. the process (e.g., ordering, payment,
fulfillment)
3. the delivery method
E-commerce Chapter No.1

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E-commerce Chapter No.1

  • 2. Electronic Commerce (E-Commerce)  Commerce refers to all the activities the purchase and sales of goods or services.  Marketing, sales, payment, fulfillment, customer service  Electronic commerce is doing commerce with the use of computers, networks and commerce-enabled software (more than just online shopping)
  • 3. Introduction to E-Commerce  Definition  Business activities conducted using electronic data transmission over the world wide web.  Electronic commerce is the sale and procurement of supplies and services using information system technology.
  • 4. Introduction to E-Commerce  Definition (Business Prospective)  Electronic commerce is the application of the technology towards the automation of business transaction.
  • 5. Introduction to E-Commerce  Definition (Service Prospective )  Electronic commerce is a tool that addresses the desire of firms, consumers, and management to improve the quality of goods and to increase the speed of delivery.
  • 6. Introduction to E-Commerce  Definition (Communication Prospective )  Electronic commerce is the delivery of information, products/services, or payments via computer network.
  • 7. Introduction to E-Commerce  Definition (Web  Prospective ) Electronic commerce provides the capability of buying and selling products and information by connecting with the World Wide Web.
  • 8. E-Business vs E-Commerce  Electronic business transactions involving money are "eCommerce" activities. However, there is much more to eBusiness than selling products: what about marketing, procurement and customer education? Even to sell on-line successfully, much more is required than merely having a website that accepts credit cards.
  • 9.    E-Commerce is the subset of E-Business Those activities which essentially involve monetary transactions are termed as "ecommerce". However, e-business is a much broader term. There are many other things besides selling including but not limited to marketing, procurement of raw materials or goods, customer education, looking for suppliers etc.
  • 10.  To sell online is e-commerce but to bring and retain customers and educate them online about the product or service is ebusiness.
  • 11.  When Dell sell computers, laptops, monitors, printers, accessories etc online then it is not engaged in ecommerce but e-business. Let me tell you how. When a visitor comes on the website, the first thing he see is website design and navigation as well as those things which are going to help him find what he is looking for and if he directly lands on the page he was looking for, he looks for the information related to it. The information provided should be appealing and clear maximum doubts of the visitor so as to convert him in a client. Till now no money has been exchanged nor been talked about. So, was this e-commerce? No, it is e-business which guides the visitor.
  • 12.  E-commerce has also been defined as a process covering outward processes that touch customers, suppliers and external partners while e-business covers internal processes such as production, inventory management, product development, risk management, finance etc.
  • 13.   In all, e-commerce can be described as the use of the Internet and the web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals.  On the other hand, e-business can be described as the digital enablement of transactions and process within a firm, involving information systems under the control of the firm. Moreover, e-business applications turn into e-commerce precisely when an exchange of value occurs.
  • 14. Advantages of Electronic Commerce  Increased sales    Reach narrow market segments in geographically dispersed locations Create virtual communities Decreased costs    Handling of sales inquiries Providing price quotes Determining product availability
  • 15. Benefits to Organization           Expand the markets  Economy of scale  Economy of scope Decreases the cost advertisement Specialized business Reduce the time – outlay of capital and the receipt of products and services Improved  Image  Customer service  New business partners Offer product comparison Use customer database Have an eye on competitors Competitive edge of using technology
  • 16. customers         24/7 More choice to the customers Purchase directly Quick delivery Relevant and detail information's Virtual auctions Interact with other customers Services and feedback
  • 17. society       Work at home and less to travel Delivery of public services  Health  Education  Governmental services Increases social intractability – virtual communities Saving of non-renewal resources Jobs for IT literates Cross cultural interactions
  • 18. Disadvantages of Electronic Commerce     Loss of ability to inspect products from remote locations Rapid developing pace of underlying technologies Difficult to calculate return on investment Cultural and legal impediments
  • 19. Disadvantages of Electronic Commerce  Some products are unsuitable for electronic commerce.  Return-on-investment is difficult to apply to electronic commerce.  Businesses face cultural and legal obstacles to conducting electronic commerce.
  • 20. International Electronic Commerce  About 60 percent of all electronic commerce sites are in English, therefore many language barriers need to be overcome.  The political structures of the world present some challenges.  Legal, tax, and privacy are concerns of international electronic commerce.
  • 21.            Standards – security system Payment system Insufficient bandwidth Rapid changes in s/w development Integration of EC and internet software Cost and justification Lack of trust of users Ethics Not enough support services Could result in a human breakdown expensive
  • 22. Pure versus Partial EC     EC can take several forms depending on the degree of digitization 1. the product (service) sold 2. the process (e.g., ordering, payment, fulfillment) 3. the delivery method

Editor's Notes

  1. Instructor notes: Explain the basics of the 3 above web site designs Informational or Brochure Ware – designed to present a business or corporations’ mission to the public. This includes the business’s products or services, personnel, contact information, news and information type page and frequently asked questions page. Discuss the possibilities of additional pages that might be useful to a business in presenting the story. Business to Consumer – Explaining the elements necessary to actually conduct business on the Internet including incorporating elements from the Brochure Ware site and adding product pages, data base searches, shopping carts, electronic commerce credit card submission and order pages. Business to Business – Incorporating all the above in either limited or fully functional pages and adding additional pages for manufacturing, assembly, custom orders, etc.
  2. Instructor notes: Explain the basics of the 3 above web site designs Informational or Brochure Ware – designed to present a business or corporations’ mission to the public. This includes the business’s products or services, personnel, contact information, news and information type page and frequently asked questions page. Discuss the possibilities of additional pages that might be useful to a business in presenting the story. Business to Consumer – Explaining the elements necessary to actually conduct business on the Internet including incorporating elements from the Brochure Ware site and adding product pages, data base searches, shopping carts, electronic commerce credit card submission and order pages. Business to Business – Incorporating all the above in either limited or fully functional pages and adding additional pages for manufacturing, assembly, custom orders, etc.
  3. Instructor notes: Explain the basics of the 3 above web site designs Informational or Brochure Ware – designed to present a business or corporations’ mission to the public. This includes the business’s products or services, personnel, contact information, news and information type page and frequently asked questions page. Discuss the possibilities of additional pages that might be useful to a business in presenting the story. Business to Consumer – Explaining the elements necessary to actually conduct business on the Internet including incorporating elements from the Brochure Ware site and adding product pages, data base searches, shopping carts, electronic commerce credit card submission and order pages. Business to Business – Incorporating all the above in either limited or fully functional pages and adding additional pages for manufacturing, assembly, custom orders, etc.
  4. Instructor notes: Explain the basics of the 3 above web site designs Informational or Brochure Ware – designed to present a business or corporations’ mission to the public. This includes the business’s products or services, personnel, contact information, news and information type page and frequently asked questions page. Discuss the possibilities of additional pages that might be useful to a business in presenting the story. Business to Consumer – Explaining the elements necessary to actually conduct business on the Internet including incorporating elements from the Brochure Ware site and adding product pages, data base searches, shopping carts, electronic commerce credit card submission and order pages. Business to Business – Incorporating all the above in either limited or fully functional pages and adding additional pages for manufacturing, assembly, custom orders, etc.
  5. Instructor notes: Explain the basics of the 3 above web site designs Informational or Brochure Ware – designed to present a business or corporations’ mission to the public. This includes the business’s products or services, personnel, contact information, news and information type page and frequently asked questions page. Discuss the possibilities of additional pages that might be useful to a business in presenting the story. Business to Consumer – Explaining the elements necessary to actually conduct business on the Internet including incorporating elements from the Brochure Ware site and adding product pages, data base searches, shopping carts, electronic commerce credit card submission and order pages. Business to Business – Incorporating all the above in either limited or fully functional pages and adding additional pages for manufacturing, assembly, custom orders, etc.