This document discusses how libraries can engage with patrons through social media. It argues that in 1998 libraries focused on information but now in 2008 they should focus on community and collaboration by embracing social tools like Flickr, YouTube, and social networking sites. The document provides examples of libraries using these tools to engage patrons, encourage participation and discussion, embed in the local community, enable collaboration on projects, explore new communities, and empower patrons to celebrate the library.

1. Engage: Librarees & Social Media Helene Blowers Director of Digital Strategy Columbus Metropolitan Library LibraryBytes.com http://www.flickr.com/photos/jjjohn/2387534678/

2. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Engaging Electronic Embracing Equality Embedded Empowering Enabling Energetic Enchanting Encouraging … Endangered?

3. 1998 = information

4. 2008 = community

6. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com Shared Bookmarks = Shared Videos = Shared Everything = “ Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared News =

7. Web 2.0 Communities Niche communities

8. It’s about …. Librarees

9. It’s about …. E e e e e E e e E e E e e e E

10. It’s about …. Engaging Conversation

11. http://www.darienlibrary.org/

12. http://www.aadl.org

13. http://farm3.static.flickr.com/2140/2739899617_e27c5b0fde.jpg?v=0

14. http://teens.columbuslibrary.org

15. http://teens.columbuslibrary.org

16. It’s about …. Encouraging Participation

17. http://www.acpl.lib.in.us/

18. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/

19. http://booklovers.pbwiki.com

20. http://www.hclib.org/pub/bookspace

21. http://www.pictureaustralia.org

22. It’s about …. Embedding into the Community

23. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm

24. http://www.myspace.com/hennepincountylibrary

28. http://www.columbuslibrary.org

29. http://www.plcmc.org/Catalog/plugins.asp

30. It’s about …. Enabling Collaboration

31. http://loudounpedia.wetpaint.com

33. http://www.westernspringshistory.org/

34. http://www.westernspringshistory.org

35. It’s about …. Exploring New communities

36. http://www.darienlibrary.org/services

38. www.myspace.com/libraryloft

39. www.myspace.com/libraryloft

40. http://pikespeakld.ning.com/

42. It’s about …. Empowering Customer Celebrations

43. http://www.hclib.org/pub/bookspace/hpphotos.cfm

44. http://www.flickr.com/photos/hennepincountylibrary/888211903/

45. http://www.plcmc.org/fotofun/default.asp

46. http://www.plcmc.org/fotofun/

47. Jessica, University City Library member since 2001

48. http://teens.denverlibrary.org/media/youtube.html

49. http://teens.denverlibrary.org/media/youtube.html

50. It’s about …. Letting go !

51. Enlightening Expanding Communities Energetic Empowering Individuals Enabling Equality Engaging users Embedded Embracing Enchanting Encouraging participation … etc.

52. http://www.flickr.com/photos/toddography/12034661/ C or E?

53. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Evolving!

54. Questions

55. www.LibraryBytes.com

56. Helene Blowers www.LibraryBytes.com [email_address]