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The Gamification of Social TV Inspiring the stories of tomorrow

by Director StoryLabs & MUVEDesign, ex-Multiplatform Producer/Manager BBC/ABC at StoryLabs & MUVEDesign Australia on Apr 28, 2011

  • 9,184 views

A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011. ...

A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.

AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?

Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)

2 The Gamification of TV (playful, tribe building & participative)

3 The Personalization of TV (users contribution, relevant & their stories)

Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories

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  • BARS-TONE BARS+TONE at BARS+TONE Check out our latest deck: Social TV, Reviving TV Advertising.
    http://ow.ly/dkcc7

    Follow us on Twitter @BarsToneVideo to stay abreast of marketing trends!
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  • YourEmotionLive YEL - Your Emotion Live at YEL - Your Emotion Live YEL - Your Emotion Live a Dutch social TV platform 2 years ago
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  • icharisma icharisma Pretty good 2 years ago
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The Gamification of Social TV Inspiring the stories of tomorrow The Gamification of Social TV Inspiring the stories of tomorrow Presentation Transcript