Mohamed Nanabhay (mohamedn.com)
Head of New Media
mohamed.nanabhay@aljazeera.net
Text




       *interbrand
Not about
Mobile TV
It’s about a shift in media ...
The ability for anyone to create and
1   share media
“To find something comparable, you have to go back 500 years to
the printing press, the birth of mass media ... Technology ...
‣Sharing media and lives
‣Public vs. Private blurring
‣Unbelievable choice
‣Socially networked
‣Always connected to people...
The way in which we consume and
2   interact with media
Uncle




http://www.google.com/logos/Logo_60wht.gif
How do we begin to deal with a more engaged audience?
Industry Issues
    TV and newspapers are losing
1   audiences to new platforms
    Content is going online whether
2   we...
TV and newspapers are losing
?   audiences to new platforms

    Engage people wherever we can
1   and drive them between ...
Content is going online whether we
?   like it or not

    Making our content available online
2   while everyone is takin...
?   Internal resistance to change

    Evangalize, Experiment and
3   Empower
?   Undefined Business Models

    Quick, low cost, experimental
4   projects to see what works
Broadcasting
The ability for anyone to create and
1   share media

    The way in which we consume and
2   interact with media
Distributed Distribution
Participatory Culture
1   Distributed Distribution
•   1,6m people were
    introduced to
    AlJazeera English
    through Ghida
    Fakhri

•   20m videos viewed
    (only...
2   Participatory Culture
•Launched July ’07
•5 of our most popular
programmes uploaded
weekly
•Daily news reports and
features
•Can be embedded
•Ov...
•Posted for a week
•100k views asking for
feedback
•62 video responses
•16 made it to air in prime
time news show
Benefits
• Wider distribution through enabling people
  to discover and share our content
• Catering to new audiences
• Com...
• www.aljazeera.net
                                                    • www.youtube.com/
                               ...
Media '08 - Presentation by Mohamed Nanabhay
Media '08 - Presentation by Mohamed Nanabhay
Media '08 - Presentation by Mohamed Nanabhay
Media '08 - Presentation by Mohamed Nanabhay
Media '08 - Presentation by Mohamed Nanabhay
Media '08 - Presentation by Mohamed Nanabhay
Media '08 - Presentation by Mohamed Nanabhay
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Media '08 - Presentation by Mohamed Nanabhay

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Presentation by Mohamed Nanabhay, Head of New Media, AlJazeera (Doha) at Media '08, Sydney 7th March 2008.

Published in: Business, News & Politics
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Media '08 - Presentation by Mohamed Nanabhay

  1. Mohamed Nanabhay (mohamedn.com) Head of New Media mohamed.nanabhay@aljazeera.net
  2. Text *interbrand
  3. Not about Mobile TV
  4. It’s about a shift in media ...
  5. The ability for anyone to create and 1 share media
  6. “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”. - Rupert Murdoch, quoted in Wired, July 2006 (cc) Lynette Webb, 2006
  7. ‣Sharing media and lives ‣Public vs. Private blurring ‣Unbelievable choice ‣Socially networked ‣Always connected to people & information ‣Reference point for trust has changed
  8. The way in which we consume and 2 interact with media
  9. Uncle http://www.google.com/logos/Logo_60wht.gif
  10. How do we begin to deal with a more engaged audience?
  11. Industry Issues TV and newspapers are losing 1 audiences to new platforms Content is going online whether 2 we like it or not 3 Internal resistance to change 4 Undefined Business Models
  12. TV and newspapers are losing ? audiences to new platforms Engage people wherever we can 1 and drive them between venues
  13. Content is going online whether we ? like it or not Making our content available online 2 while everyone is taking it down
  14. ? Internal resistance to change Evangalize, Experiment and 3 Empower
  15. ? Undefined Business Models Quick, low cost, experimental 4 projects to see what works
  16. Broadcasting
  17. The ability for anyone to create and 1 share media The way in which we consume and 2 interact with media
  18. Distributed Distribution
  19. Participatory Culture
  20. 1 Distributed Distribution
  21. • 1,6m people were introduced to AlJazeera English through Ghida Fakhri • 20m videos viewed (only our content that we’ve uploaded!) • 4700 videos online
  22. 2 Participatory Culture
  23. •Launched July ’07 •5 of our most popular programmes uploaded weekly •Daily news reports and features •Can be embedded •Over 2m views
  24. •Posted for a week •100k views asking for feedback •62 video responses •16 made it to air in prime time news show
  25. Benefits • Wider distribution through enabling people to discover and share our content • Catering to new audiences • Compliment programming with new voices, content and contacts • Create a community around our content and being part of the conversation
  26. • www.aljazeera.net • www.youtube.com/ aljazeeraenglish • twitter.com/ajenglish • mohamedn.com mohamed.nanabhay@gmail.com (e-mail, gtalk, twitter, linkedin, facebook....)

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