The Art & Craft of Machinima

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A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney.

Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form.

Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01

Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

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The Art & Craft of Machinima

  1. 1. Art & Craft of Machinima The Virtual Story Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  2. 2. Art & Craft of Machinima The Virtual Story The Virtual Story Intro Art & Craft of Machinima Gary Hayes Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  3. 3. Art & Craft of Machinima The Virtual Story My perspective Service provider, content producer, strategist, director, web 2.0 ‘generator’ •Music Composer, Producer, Lecturer, Filmmaker, editor BBC •BBC Senior Dev Producer Broadcast TV, New Media & Broadband TV - 8 years •Personal TV / standards - TV-Anytime, MPEG •Advanced Media - LAMP •Virtual World Creator & Machinima Maker •7th Top Blog Media and Marketing Australia (230th worldwide) Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  4. 4. Art & Craft of Machinima The Virtual Story Icarus YouTube ‘Hobby’ machinima channel - around 300 000 views across 30 films Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  5. 5. Art & Craft of Machinima The Virtual Story JustVirtual - Machinima Mainly Site Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  6. 6. Art & Craft of Machinima The Virtual Story WHY MACHINIMA? 1.Trailer promotion for game 2.Titles and game cinematics 3.Community & cultural reflection 4.Live in-game events 5.Storytelling, filmmaking & previz 6.Informational & corporate 7.Music videos 8.Commercials or viral marketing Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  7. 7. Art & Craft of Machinima The Virtual Story THE MACHINIMA ECOSYSTEM G Hayes 2008 Community Events FanMusic Maccy Red vs Blue Tools Creators WoWModel SLCN Viewer Strangerhood Illclan Previz Professionals Trailers Pixar Slow render Production Timeframe Created Real Time Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  8. 8. Art & Craft of Machinima The Virtual Story MACHINIMA ENGINES Age of Conan Heavenly Sword Never Winter Nights Antics Grand Theft Auto Runescape Armed Assault Guild Wars Quake Battlefield Half-Life Second Life Call of Duty 4 Halo Spore City of Heroes Heavy Metal Star Wars Galaxies Crackdown Iron Man Super Smash Bros Crysis iClone The Movies Doom 3 Jumper The Sims Everquest Lithtech Total War Far Cry Max Payne Unreal FEAR Medal of Honour Warhammer Frameforge Metal Gear World of Warcraft Gears of War Movie Storm Wowmodelviewer Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  9. 9. Art & Craft of Machinima The Virtual Story SilkCharm from World of Warcraft - “sorry I couldn’t be here today but...” Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  10. 10. Art & Craft of Machinima The Virtual Story 8.5 millions views Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  11. 11. Art & Craft of Machinima The Virtual Story 300 days! Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  12. 12. Art & Craft of Machinima The Virtual Story Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  13. 13. Art & Craft of Machinima The Virtual Story WHY MACHINIMA? 1.Trailer promotion for Game 2.Titles and game cinematics 3.Community & cultural reflection 4.Live in-game events 5.Storytelling filmmaking & previz 6.Informational & corporate 7.Music videos 8.Commercials or viral marketing Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  14. 14. Art & Craft of Machinima The Virtual Story Trailer promotion for game Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  15. 15. Art & Craft of Machinima The Virtual Story Heavy Rain 2009 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  16. 16. Art & Craft of Machinima The Virtual Story LOTR Online Reprobates Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  17. 17. Art & Craft of Machinima The Virtual Story Titles and game cinematics Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  18. 18. Art & Craft of Machinima The Virtual Story Grand Theft Auto IV Trail & Title Seq Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  19. 19. Art & Craft of Machinima The Virtual Story Community & cultural reflection Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  20. 20. Art & Craft of Machinima The Virtual Story A Few Good G Men in Half Life Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  21. 21. Art & Craft of Machinima The Virtual Story Escape City 17 Live Action & Half Life - Budget $500 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  22. 22. Art & Craft of Machinima The Virtual Story Demise - World of Warcraft. By Daniel Wasiluk aka Surgee Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  23. 23. Art & Craft of Machinima The Virtual Story World of WorkCraft - http://www.lagspike.com/ #2 all time viewed video on Wegame.com Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  24. 24. Art & Craft of Machinima The Virtual Story •In the first week since its release, GTA4 has sold approximately 6 million copies globally, with a retail value in the order of $500 million. •In the first day alone it sold 3.6 million copies and took in a whopping $310 million. •Compare: The best opening for a movie is that of Spider-Man 3. This sequel took $382 million globally in its opening weekend. •Halo 3, the best-selling title of 2007, also took in more revenue in its first day of sales than the biggest opening weekend ever for a movie (quot;Spider-Man 3quot;) and the final quot;Harry Potterquot; book's first day sales. Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  25. 25. Art & Craft of Machinima The Virtual Story Live in-game events Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  26. 26. Art & Craft of Machinima The Virtual Story Life in Game Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  27. 27. Art & Craft of Machinima The Virtual Story Adapted Form - Live Performance in Virtual Worlds Machinima by Gary Hayes of DCSpensley’s SkyDancers Machinima by Gary Hayes of Full 45 minute performance of PinkFloyds The Wall by CARP Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  28. 28. Art & Craft of Machinima The Virtual Story Real time, international, multi-user collaborative machinima - G Hayes Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  29. 29. Art & Craft of Machinima The Virtual Story Storytelling and filmmaking Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  30. 30. Art & Craft of Machinima The Virtual Story Strangerhood series The Sims by Rooster Teeth Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  31. 31. Art & Craft of Machinima The Virtual Story Tales from the Past - 90 minute World of Warcraft Machinima Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  32. 32. Art & Craft of Machinima The Virtual Story Film ‘Jumper’ previz in SoftImage XSI Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  33. 33. Art & Craft of Machinima The Virtual Story Medieval Weapon series from Everquest Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  34. 34. Art & Craft of Machinima The Virtual Story Informational & corporate Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  35. 35. Art & Craft of Machinima The Virtual Story Second Life Machinima for the new Palomar Hospital complex Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  36. 36. Art & Craft of Machinima The Virtual Story The Sims - Male RestRoom Etiquette z-studios Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  37. 37. Art & Craft of Machinima The Virtual Story Music videos Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  38. 38. Art & Craft of Machinima The Virtual Story Little Newbie by AlienHearts and Italian Pop Diva Irene Grandi Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  39. 39. Art & Craft of Machinima The Virtual Story Commercials and viral marketing Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  40. 40. Art & Craft of Machinima The Virtual Story World of Warcraft used for Toyota and Coke (china) Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  41. 41. Art & Craft of Machinima The Virtual Story MACHINIMA? •Fast way to tell stories •Quality is improving daily •Understand & extend the culture of the game •Beware of upsetting loyal players •Excellent for pre-previz and character/script development •More and more machinima appearing on broadcast although natural place is web Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

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