Is B2B really ready for social media? by David Murdico from http://www.supercoolcreative.com Here's the YouTube version with audio from the original presentation: http://www.youtube.com/watch?v=3pwwUK_8yC4
Is B2B Really Ready for Video & SocialMedia Marketing?
@DavidMurdico David MurdicoExecutive Creative Director & Managing Partner Supercool Creative @DavidMurdico firstname.lastname@example.org
Supercool Creative is a digital agency specializing in big ideas, social mediamarketing, interactive and online video production for startups and brands including Dickies, T-Mobile, Dish, Capcom, IBM, Pizza Hut and Atari.
Is B2B Ready... The short answer is “no” and the long answer is “almost.”
EngagementEntertaining, informative, engaging content Sharing Content that will be shared Consistency A steady stream of content
Businesses don’t sell to businesses.Businesses don’t socialize with businesses.
People sell to people.People socialize with people.
Social and environmental responsibilityFor brands, businesses and organizations, being socially andenvironmentally responsible can be a key way of differentiating themselvesfrom their competitors. Video can bring the faces of individuals and positiveactions of these companies to the forefront and help move brands closer tonew and existing fans and customers.Video can also be used to present a call-to-action, or as a rallying cry forpublic involvement in a good cause. Launching videos where fans areencouraged to submit a response in video form allows a call-to-action to bespread even faster and with farther reach.
The “One Click” RuleEmbed videos close to the “call to action,”Order nowDownload nowJoin nowSubscribe nowComment nowShare now