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Interactive Metrics  What You  Really  Need to Know June 18, 2009 Presented by: Maria Harrison  www.iclarityonline.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quote of The Day ,[object Object],[object Object]
Tracking vs. Analytics & Analysis ,[object Object],[object Object]
Tracking vs. Analytics & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking vs. Analytics & Analysis ,[object Object],[object Object]
Tracking vs. Analytics & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tracking vs. Analytics & Analysis
Tracking vs. Analytics & Analysis ,[object Object],[object Object]
Tracking vs. Analytics & Analysis ,[object Object],[object Object],[object Object],[object Object]
Tracking vs. Analytics & Analysis Click Data Analysis What can we learn from this data?
Tracking vs. Analytics & Analysis Conversion Data Analysis What can we learn from this data?
Tracking vs. Analytics & Analysis Click Data Conversion Data
What it Means to Be Average ,[object Object],[object Object],[object Object],[object Object]
What it Means to Be Average ,[object Object],[object Object],[object Object]
What it Means to Be Average ,[object Object],[object Object],[object Object],[object Object]
What it Means to Be Average ,[object Object]
What it Means to Be Average
What it Means to Be Average ,[object Object]
Dashboards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dashboards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dashboards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Avinash blog post, Five Rules for High Impact Dashboards, March2007
Dashboards ,[object Object],Needs Context and A Summary!  Segmentation by Channel Segmentation by Metric
Dashboards Benchmark by Date
Resources ,[object Object],[object Object],[object Object]
Shameless Self Promotion:  University of San Francisco www.usanfranonline.com   Masters Certificate in Internet Marketing Integrated Online Strategies Search Engine Marketing & Usability Advanced Interactive Marketing Web Analytics & Measurement
[object Object],[object Object]

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