Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Colour communication
1.
2. If a picture is worth a thousand words, then
how many words would the right colours be worth?
We are often unaware of the effects colours have on
us, despite the fact that its psychological effect is
instantaneous.
Colour plays a major role over our imagination
upon the brand.
3. They should attract attention.
Convey the message what the product is about.
Help sell the product or service.
Create a brand awareness.