Graphic Design - Colours


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Graphic Design - Lesson 5 - Colours

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Graphic Design - Colours

  1. 1. Lesson 5: Basic Design Principles [Part 3]COLOURS<br />M.5 Graphic Design<br />Ajarn Jamie<br />
  2. 2. RED<br />
  3. 3. Red<br />Associated with fire<br />Intense, vibrant, aggressive<br />Stimulates blood pressure<br />Festivity (Santa Claus)<br />Devil, debt, revolution, danger<br />
  4. 4. Red Around the World<br />In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings.<br />In India red is the color of purity (used in wedding outfits).<br />
  5. 5. GREEN<br />
  6. 6. Green<br />Associated with spring, youth, the environment<br />Makes people feel calm<br />Colour of envy, nausea, poison and decay<br />
  7. 7. Green Around the World<br />In China, green hats mean a man's wife is cheating on him; it is not a good colour for packaging.<br />In France studies have indicated green is not a good colour choice for packaging either. <br />In India green is the color of Islam.<br />In Ireland green has religious significance (Catholic).<br />
  8. 8. YELLOW<br />
  9. 9. Yellow<br />Associated with sun and light<br />Has the highest reflection value<br />Colour seen first when against black<br />Colour of illness, cowardice (-), and happiness, hope (+)<br />
  10. 10. Yellow Around the World<br />In Asia yellow is sacred, and imperial.<br />The yellow rose is a symbol of friendship, less passionate or threatening than red ones.<br />
  11. 11. BLUE<br />
  12. 12. Blue<br />Associated with the sky and water<br />Represents spirituality<br />Signifies detachment, peace, distance<br />Color of depression, cold and introversion<br />
  13. 13. Blue Around the World<br />In China, blue is associated with immortality.<br />In Colombia, blue is associated with soap.<br />For Hindus blue is the color of Krishna.<br />For the Jews, blue symbolizes holiness.<br />In the Middle East blue is a protective color.Blue is often considered to be the safest global color.<br />
  14. 14. Complementary Colors<br />Colors that are opposite on the color wheel are called complementary colors.<br />They make an impression when used together.<br />
  15. 15. Hue<br />Hue means the name of the color!<br />Hot pink<br />Lime green<br />Powder blue<br />
  16. 16. Hex Codes<br />Each hue has a different hex code, or six-digit number that means what color it is.<br />In Photoshop, you can customize the exact color that you want.<br />
  17. 17. Shade<br />Shade is the different amounts of a color that are added. The most red is on the left and as the level goes down red turns to black.<br />
  18. 18. Color Balance<br />Dynamic to Less eye-catching:<br />Complements<br />Split complements<br />Analogous<br />Monochromatic colors<br />
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  23. 23. In-class Graphic Design Project<br />Get into groups of THREE<br />You are part of a graphic design team—I want you to pretend that you own a design company. Try and think of a name for your company.<br />
  24. 24. What does a graphic design team do?<br />Help to come up with ideas<br />BRAINSTORM!<br />Deliver the best product to its customers<br />Be as creative and thorough as possible<br />Solve problems together!<br />
  25. 25. What is the project?<br />“I want to open up a café/ coffee shop/ restaurant named Coffee Buzz. I want you to tell me what colour(s) I should use for my logo or in my advertisements. What color is associated with Coffee Buzz?”<br />
  26. 26. Your Job<br />First, tell me which colours you think would use for advertising Coffee Buzz.<br />Why did you choose these colours? <br />Then, using Photoshop work together to design a simple logo.<br />
  27. 27. What I want today<br />Each group – create a blog and upload:<br />Your Graphic Design Team name.<br />Your teams’ names and numbers.<br />What colours, shapes and lines you decided to use and why.<br />Coffee Buzz <br />A copy of your logo (Remember to save your completed file as a .jpg or .gif).<br />