Account management can get tricky and frustrating at times. But it is all about learning from your experience and getting better at it. Here is quick deck outlining 10 learnings of an account manager at a digital agency! Hope you find it useful :)

1. 10
lessons account
management teaches you.

2. 2
months into account
management taught me to…

3. 1
be patient.

4. things will go wrong

5. things go wrong
things get delayed

6. things go wrong
things get delayed
stay strong &

7. things go wrong
things get delayed
stay strong &
don’t get swayed.

8. 2
manage expectations.

9. know what can be done

10. know what can be done
tell clients what to expect

11. know what can be done
tell clients what to expect
put it across the right way

12. know what can be done
tell clients what to expect
put it across the right way
bet you won’t regret.

13. 3
show that you care.

14. understand the client

15. understand the client
put yourself in their shoes

16. understand the client
put yourself in their shoes
show that you care &

17. understand the client
put yourself in their shoes
show that you care &
u’ll have nothing to lose.

18. 4
ask the right questions.

19. ask the right questions

20. ask the right questions
till you get the answers u need

21. ask the right questions
till you get the answers u need
it will give you clarity &

22. ask the right questions
till you get the answers u need
it will give you clarity &
help you succeed.

23. 5
communicate regularly

24. keep in touch with the client

25. keep in touch with the client
be it for updates or advice

26. keep in touch with the client
be it for updates or advice
it makes you look responsive

27. keep in touch with the client
be it for updates or advice
it makes you look responsive
and makes them feel nice.

28. 6
keep the client’s best
interests in mind.

29. do what’s best for the client

30. do what’s best for the client
give them all you’ve got

31. do what’s best for the client
give them all u’ve got
the client has trusted you

32. do what’s best for the client
give them all u’ve got
the client has trusted you
they better regret it not.

33. 7
educate when required.

34. don’t assume

35. don’t assume
that the client knows it all

36. don’t assume
that the client knows it all
coz if they did

37. don’t assume
that the client knows it all
coz if they did
they won’t need you afterall.

38. 8
keep it “black & white”.

39. document conversations

40. document conversations
keep stakeholders informed

41. document conversations
keep stakeholders informed
this will avoid confusion &

42. document conversations
keep stakeholders informed
this will avoid confusion &
strengthen your ground.

43. 9
be honest.

44. be open

45. be open
state the fact

46. be open
state the fact
use the right tone

47. be open
state the facts
use the right tone
with some tact

48. 10
do the right thing.

49. clients can be unreasonable

50. clients can be unreasonable
but that’s not always true

51. clients can be unreasonable
but that’s not always true
follow your gut &

52. clients can be unreasonable
but that’s not always true
follow your gut &
do what you gotta do.

53. thank you.

54. p.s. - a lot of this applies to life
too 

55. tweet your questions/feedback
@hmarketer or @khyathi92