(Don’t) Use your Words:
                                          Visual Communicators Rock!




                         ...
Thursday, April 15, 2010
Thursday, April 15, 2010
✓ Let’s talk slides, people
 ✓ Visualization toolkit
 ✓ Working with designers




Thursday, April 15, 2010
Stop hating
                 Powerpoint!




Thursday, April 15, 2010
www.wired.com/wired/archive/11.09/ppt2.html


Thursday, April 15, 2010
www.edwardtufte.com/
Thursday, April 15, 2010
Thursday, April 15, 2010
Personal notes      Illustrative slides   Handouts
Thursday, April 15, 2010
300%
     resolution
Thursday, April 15, 2010
Design
           1.Story           Tips
           2.Simple
           3.Data love
           4.Visuals count
Thursday, A...
1. Uh, a Story for my
                               presentation?
                                  Really?



Thursday, ...
Yes, really.




Thursday, April 15, 2010
1. Message               4. Plot


                             So my point is...




                            2. Confli...
Powerpoint and slide decks get a bad rap. Communicators must
                           know who they are talking to and p...
2. What the heck
                           does ‘SIMPLE’ mean?




Thursday, April 15, 2010
Thursday, April 15, 2010
Stamp the “right thing” in global
                      Will Obama do
                                    of Approval
    ...
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$...
Spend
                           $1/second for
                           32,000 years



                               O...
http://learn.genetics.utah.edu/content/begin/cells/scale/

Thursday, April 15, 2010
3. Love Thy Data
                           (prioritize and organize it)




Thursday, April 15, 2010
http://blog.duarte.com/book
                           BUY THIS BOOK BUY THIS BOOK
                                  BUY T...
Pie Charts                                          Total Cupcakes Eaten
                           Large differences in
 ...
www.amcharts.com
                                                          Lovely free graph / chart creator - pay
       ...
4. Make your visuals count




Thursday, April 15, 2010
www.crowdspring.com
                           Crowd sourced, well priced
                               custom design.


...
Thursday, April 15, 2010
www.colorschemedesigner.com
                           Free tool to help with coloring your
                              ...
Thursday, April 15, 2010
Check out your Visualization
                           Toolkit




Thursday, April 15, 2010
Thursday, April 15, 2010
http://search.creativecommons.org
                            Search for all kinds of media and juicy
                    ...
fl

                                   www.aviary.com
                           Free image editing and adjusting -
       ...
www.commoncraft.com/twitter
                                                                 Best way to explain Twitter -...
www.slideshare.net
                           Like YouTube, but for your
                                  Powerpoints



...
Thursday, April 15, 2010
http://personas.media.mit.edu
                             Review your personal brand equity
                             ...
www.mint.com                        www.mailchimp.com
  Free online personal finance tool with   Free email marketing tool ...
Love thy
                           DESIGNER!




Thursday, April 15, 2010
Start small +
 see how
 it goes.




Thursday, April 15, 2010
Thursday, April 15, 2010
Know what you like +
                               WHY you like it.




Thursday, April 15, 2010
Visuals of the
                           FUTURE




Thursday, April 15, 2010
1. Simple visuals
            2. High contrast slides
            3. Even less text (HUGE)
                               ...
www.microsoft.com/surface
Thursday, April 15, 2010
Thursday, April 15, 2010
www.youtube.com/watch?v=v9Zl1e5pAHA




Thursday, April 15, 2010
Take this home
                           ✓ YOU are your
                             presentation
                       ...
Thanks for being here!

    Katie Laird
    Schipul - The Web Marketing Company
    www.schipul.com // www.tendenci.com
  ...
Upcoming SlideShare
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Visual Communication (re-visited) for IABC Houston

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While actions certainly speak louder than words - so do visual!

This presentation takes a look at how to overcome the dreaded Powerpoint blah's and develop visual communication that will help empower you as a speaker and communicator.

Some things are best said when nothing is said at all. Hope these tools and ideas are helpful!

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Visual Communication (re-visited) for IABC Houston

  1. 1. (Don’t) Use your Words: Visual Communicators Rock! Katie Laird klaird@schipul.com www.schipul.com/happykatie Thursday, April 15, 2010
  2. 2. Thursday, April 15, 2010
  3. 3. Thursday, April 15, 2010
  4. 4. ✓ Let’s talk slides, people ✓ Visualization toolkit ✓ Working with designers Thursday, April 15, 2010
  5. 5. Stop hating Powerpoint! Thursday, April 15, 2010
  6. 6. www.wired.com/wired/archive/11.09/ppt2.html Thursday, April 15, 2010
  7. 7. www.edwardtufte.com/ Thursday, April 15, 2010
  8. 8. Thursday, April 15, 2010
  9. 9. Personal notes Illustrative slides Handouts Thursday, April 15, 2010
  10. 10. 300% resolution Thursday, April 15, 2010
  11. 11. Design 1.Story Tips 2.Simple 3.Data love 4.Visuals count Thursday, April 15, 2010
  12. 12. 1. Uh, a Story for my presentation? Really? Thursday, April 15, 2010
  13. 13. Yes, really. Thursday, April 15, 2010
  14. 14. 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Once upon a time... Thursday, April 15, 2010
  15. 15. Powerpoint and slide decks get a bad rap. Communicators must know who they are talking to and present with a purpose. One way to get there is to realize the difference between notes, slides and handouts. With slide design, less is more. It’s not about winning design awards, it’s about being clear to your audience. Get help with graphics and gain info architecture knowledge - don’t be shy. Your degree and job title mean nothing, your curiosity means everything. Ask me, I can help and I think you’re really swell. Thursday, April 15, 2010
  16. 16. 2. What the heck does ‘SIMPLE’ mean? Thursday, April 15, 2010
  17. 17. Thursday, April 15, 2010
  18. 18. Stamp the “right thing” in global Will Obama do of Approval affairs? Yes, he will or No, he will not Thursday, April 15, 2010
  19. 19. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $1 Trillion $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Thursday, April 15, 2010
  20. 20. Spend $1/second for 32,000 years Only 1 billion minutes ago Thursday, April 15, 2010
  21. 21. http://learn.genetics.utah.edu/content/begin/cells/scale/ Thursday, April 15, 2010
  22. 22. 3. Love Thy Data (prioritize and organize it) Thursday, April 15, 2010
  23. 23. http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Thursday, April 15, 2010
  24. 24. Pie Charts Total Cupcakes Eaten Large differences in proportion 100 75 50 25 Bubble Charts = Scatter chart on steroids 0 Good for understanding relationships 2007 2008 2009 2010 (3 values per bubble) http://blog.duarte.com/book Rainbow Vanilla BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Bar Charts More precise with larger data sets Thursday, April 15, 2010
  25. 25. www.amcharts.com Lovely free graph / chart creator - pay a little bit for some interactive coolness. http://chartchooser.juiceanalytics.com/ Freebie, decent looking graphs when you need them fast. Thursday, April 15, 2010
  26. 26. 4. Make your visuals count Thursday, April 15, 2010
  27. 27. www.crowdspring.com Crowd sourced, well priced custom design. www.sliderocket.com Make your own, be inspired by others. Beautiful. Give your favorite local designer some love! Thursday, April 15, 2010
  28. 28. Thursday, April 15, 2010
  29. 29. www.colorschemedesigner.com Free tool to help with coloring your world / slides. Thursday, April 15, 2010
  30. 30. Thursday, April 15, 2010
  31. 31. Check out your Visualization Toolkit Thursday, April 15, 2010
  32. 32. Thursday, April 15, 2010
  33. 33. http://search.creativecommons.org Search for all kinds of media and juicy visuals for your presentations www.freebase.com CC friendly images, video and audio at your disposal www.compfight.com Incredible alternate Flickr search. My absolute favorite. Just beautiful. Thursday, April 15, 2010
  34. 34. fl www.aviary.com Free image editing and adjusting - vector friendly and everything. www.picnik.com Fun and easy semi-deep photo / image editing (easy hook up to Flickr) www.photoshop.com Photoshop finally wizened up and put out a freebie photo editing tool. Thursday, April 15, 2010
  35. 35. www.commoncraft.com/twitter Best way to explain Twitter - visually and through video! www.mediaconverter.org Fast and easy way to get video on your slides without the Web www.downloadhelper.net/ Download and convert, simply and easily Thursday, April 15, 2010
  36. 36. www.slideshare.net Like YouTube, but for your Powerpoints www.empressr.com Design and present in a single online space www.sliderocket.com Create, update and promote your presentations Thursday, April 15, 2010
  37. 37. Thursday, April 15, 2010
  38. 38. http://personas.media.mit.edu Review your personal brand equity through great visuals http://bit.ly Shorten your URLs and revel in the handy built-in statistics! www.google.com/analytics www.twitalyzer.com Compile networks and What are your RT-ers influence and related key phrases footprints like? Thursday, April 15, 2010
  39. 39. www.mint.com www.mailchimp.com Free online personal finance tool with Free email marketing tool with great great visuals stats to tell you what you need to know asap! http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Thursday, April 15, 2010
  40. 40. Love thy DESIGNER! Thursday, April 15, 2010
  41. 41. Start small + see how it goes. Thursday, April 15, 2010
  42. 42. Thursday, April 15, 2010
  43. 43. Know what you like + WHY you like it. Thursday, April 15, 2010
  44. 44. Visuals of the FUTURE Thursday, April 15, 2010
  45. 45. 1. Simple visuals 2. High contrast slides 3. Even less text (HUGE) www.roambi.com Mobile visuals of accurate data from software you already use Thursday, April 15, 2010
  46. 46. www.microsoft.com/surface Thursday, April 15, 2010
  47. 47. Thursday, April 15, 2010
  48. 48. www.youtube.com/watch?v=v9Zl1e5pAHA Thursday, April 15, 2010
  49. 49. Take this home ✓ YOU are your presentation ✓ When in doubt, take it out (or print it) ✓ Seek inspiration Thursday, April 15, 2010
  50. 50. Thanks for being here! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie Thursday, April 15, 2010
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