Visual Communication (re-visited) for IABC Houston

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While actions certainly speak louder than words - so do visual! …

While actions certainly speak louder than words - so do visual!

This presentation takes a look at how to overcome the dreaded Powerpoint blah's and develop visual communication that will help empower you as a speaker and communicator.

Some things are best said when nothing is said at all. Hope these tools and ideas are helpful!

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  • 1. (Don’t) Use your Words: Visual Communicators Rock! Katie Laird klaird@schipul.com www.schipul.com/happykatie Thursday, April 15, 2010
  • 2. Thursday, April 15, 2010
  • 3. Thursday, April 15, 2010
  • 4. ✓ Let’s talk slides, people ✓ Visualization toolkit ✓ Working with designers Thursday, April 15, 2010
  • 5. Stop hating Powerpoint! Thursday, April 15, 2010
  • 6. www.wired.com/wired/archive/11.09/ppt2.html Thursday, April 15, 2010
  • 7. www.edwardtufte.com/ Thursday, April 15, 2010
  • 8. Thursday, April 15, 2010
  • 9. Personal notes Illustrative slides Handouts Thursday, April 15, 2010
  • 10. 300% resolution Thursday, April 15, 2010
  • 11. Design 1.Story Tips 2.Simple 3.Data love 4.Visuals count Thursday, April 15, 2010
  • 12. 1. Uh, a Story for my presentation? Really? Thursday, April 15, 2010
  • 13. Yes, really. Thursday, April 15, 2010
  • 14. 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Once upon a time... Thursday, April 15, 2010
  • 15. Powerpoint and slide decks get a bad rap. Communicators must know who they are talking to and present with a purpose. One way to get there is to realize the difference between notes, slides and handouts. With slide design, less is more. It’s not about winning design awards, it’s about being clear to your audience. Get help with graphics and gain info architecture knowledge - don’t be shy. Your degree and job title mean nothing, your curiosity means everything. Ask me, I can help and I think you’re really swell. Thursday, April 15, 2010
  • 16. 2. What the heck does ‘SIMPLE’ mean? Thursday, April 15, 2010
  • 17. Thursday, April 15, 2010
  • 18. Stamp the “right thing” in global Will Obama do of Approval affairs? Yes, he will or No, he will not Thursday, April 15, 2010
  • 19. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $1 Trillion $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Thursday, April 15, 2010
  • 20. Spend $1/second for 32,000 years Only 1 billion minutes ago Thursday, April 15, 2010
  • 21. http://learn.genetics.utah.edu/content/begin/cells/scale/ Thursday, April 15, 2010
  • 22. 3. Love Thy Data (prioritize and organize it) Thursday, April 15, 2010
  • 23. http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Thursday, April 15, 2010
  • 24. Pie Charts Total Cupcakes Eaten Large differences in proportion 100 75 50 25 Bubble Charts = Scatter chart on steroids 0 Good for understanding relationships 2007 2008 2009 2010 (3 values per bubble) http://blog.duarte.com/book Rainbow Vanilla BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Bar Charts More precise with larger data sets Thursday, April 15, 2010
  • 25. www.amcharts.com Lovely free graph / chart creator - pay a little bit for some interactive coolness. http://chartchooser.juiceanalytics.com/ Freebie, decent looking graphs when you need them fast. Thursday, April 15, 2010
  • 26. 4. Make your visuals count Thursday, April 15, 2010
  • 27. www.crowdspring.com Crowd sourced, well priced custom design. www.sliderocket.com Make your own, be inspired by others. Beautiful. Give your favorite local designer some love! Thursday, April 15, 2010
  • 28. Thursday, April 15, 2010
  • 29. www.colorschemedesigner.com Free tool to help with coloring your world / slides. Thursday, April 15, 2010
  • 30. Thursday, April 15, 2010
  • 31. Check out your Visualization Toolkit Thursday, April 15, 2010
  • 32. Thursday, April 15, 2010
  • 33. http://search.creativecommons.org Search for all kinds of media and juicy visuals for your presentations www.freebase.com CC friendly images, video and audio at your disposal www.compfight.com Incredible alternate Flickr search. My absolute favorite. Just beautiful. Thursday, April 15, 2010
  • 34. fl www.aviary.com Free image editing and adjusting - vector friendly and everything. www.picnik.com Fun and easy semi-deep photo / image editing (easy hook up to Flickr) www.photoshop.com Photoshop finally wizened up and put out a freebie photo editing tool. Thursday, April 15, 2010
  • 35. www.commoncraft.com/twitter Best way to explain Twitter - visually and through video! www.mediaconverter.org Fast and easy way to get video on your slides without the Web www.downloadhelper.net/ Download and convert, simply and easily Thursday, April 15, 2010
  • 36. www.slideshare.net Like YouTube, but for your Powerpoints www.empressr.com Design and present in a single online space www.sliderocket.com Create, update and promote your presentations Thursday, April 15, 2010
  • 37. Thursday, April 15, 2010
  • 38. http://personas.media.mit.edu Review your personal brand equity through great visuals http://bit.ly Shorten your URLs and revel in the handy built-in statistics! www.google.com/analytics www.twitalyzer.com Compile networks and What are your RT-ers influence and related key phrases footprints like? Thursday, April 15, 2010
  • 39. www.mint.com www.mailchimp.com Free online personal finance tool with Free email marketing tool with great great visuals stats to tell you what you need to know asap! http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Thursday, April 15, 2010
  • 40. Love thy DESIGNER! Thursday, April 15, 2010
  • 41. Start small + see how it goes. Thursday, April 15, 2010
  • 42. Thursday, April 15, 2010
  • 43. Know what you like + WHY you like it. Thursday, April 15, 2010
  • 44. Visuals of the FUTURE Thursday, April 15, 2010
  • 45. 1. Simple visuals 2. High contrast slides 3. Even less text (HUGE) www.roambi.com Mobile visuals of accurate data from software you already use Thursday, April 15, 2010
  • 46. www.microsoft.com/surface Thursday, April 15, 2010
  • 47. Thursday, April 15, 2010
  • 48. www.youtube.com/watch?v=v9Zl1e5pAHA Thursday, April 15, 2010
  • 49. Take this home ✓ YOU are your presentation ✓ When in doubt, take it out (or print it) ✓ Seek inspiration Thursday, April 15, 2010
  • 50. Thanks for being here! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie Thursday, April 15, 2010