Social Media and Your (online) Neighborhood

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An intro to Social Media tools presentation for the Houston Neighborhood Centers Inc. board and supporters.

Published in: Business, Technology, Design

Social Media and Your (online) Neighborhood

  1. 1. www.flickr.com/photos/csb13/191446285 Social Media and Your (online) Neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Tuesday, October 27, 2009
  2. 2. What we’ll talk about... • Storytelling tools on the Web • The art of listening • Tapping into Human Motivation http://www.flickr.com/photos/23373808@N07/3988177683/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Tuesday, October 27, 2009
  3. 3. Tuesday, October 27, 2009
  4. 4. What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/ Tuesday, October 27, 2009
  5. 5. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Tuesday, October 27, 2009
  6. 6. Who is your audience? ???????????? ???????????? ? ???????????? Tuesday, October 27, 2009
  7. 7. Take care of your people. Marketing success Community love Tuesday, October 27, 2009
  8. 8. www.flickr.com/photos/thomashawk/509296254 Let’s talk tools Tuesday, October 27, 2009
  9. 9. All about... Blogs Tuesday, October 27, 2009
  10. 10. Mac the baby elephant (2006 - 2008) •Mac naming contest (7500 entries) •Mac’s birthday card contests •Elephant adoption packets (thousands sold and increased awareness) Celebrating the life of Mac, the baby elephant www.houstonzooblog.com Tuesday, October 27, 2009
  11. 11. Embeddable pics and videos Elephant endotheliotropic http://www.youtube.com/user/houstonzoo herpesvirus (EEHV) Research Fund Drive 1000’s of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/ Tuesday, October 27, 2009
  12. 12. U.S. Humane Society - CEO Storytelling http://hsus.typepad.com/wayne/ Tuesday, October 27, 2009
  13. 13. Find Stories that resonate with you. Tuesday, October 27, 2009
  14. 14. Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com Tuesday, October 27, 2009
  15. 15. Anatomy of a Blog post Tuesday, October 27, 2009
  16. 16. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Tuesday, October 27, 2009
  17. 17. Read others’ Stories and tips/tricks for inspiration • Beth Kanter: http://beth.typepad.com/ • NetSquared Blog: http://www.netsquared.org/blog • Online Fundraising Blog: http://www.onlinefundraisingblog.com/ • The Fundraising Coach: http://fundraisingcoach.com/ • Just Giving Blog: http://justgiving.wordpress.com/ • Non Profit Tech Blog: http://www.nonprofittechblog.org/ • Read Write Web: http://www.readwriteweb.com/ • Donor Power Blog: http://www.donorpowerblog.com/ Tuesday, October 27, 2009
  18. 18. 300 million Facebook-ers 307 million Americans Tuesday, October 27, 2009
  19. 19. Avoiding someone? BLOCK THEM! Tuesday, October 27, 2009
  20. 20. Strong fan following Visual announcements Fan photos Pages are powerful on Facebook! www.facebook.com/pages/Houston-Zoo-Inc/15008187525# Tuesday, October 27, 2009
  21. 21. 2. Listening and Engaging: Facebook Magic! Page Power in Facebook Tuesday, October 27, 2009
  22. 22. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Tuesday, October 27, 2009
  23. 23. Facebook Causes - Social Fundraising http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! Tuesday, October 27, 2009
  24. 24. The Facebook Marketing Bible: www.insidefacebook.com Tuesday, October 27, 2009
  25. 25. All about... Twitter Tuesday, October 27, 2009
  26. 26. Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Tuesday, October 27, 2009
  27. 27. Twitter includes others in ongoing dialogue Houston Children’s Museum on Twitter: www.twitter.com/cmhouston Tuesday, October 27, 2009
  28. 28. Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary Tuesday, October 27, 2009
  29. 29. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/ Tuesday, October 27, 2009
  30. 30. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Tuesday, October 27, 2009
  31. 31. Musicians and artists promote on MySpace Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas Tuesday, October 27, 2009
  32. 32. LinkedIn connects professionals Main: www.linkedin.com Tuesday, October 27, 2009
  33. 33. NPO communicator opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll Tuesday, October 27, 2009
  34. 34. Tuesday, October 27, 2009
  35. 35. www.flickr.com/photos/thomashawk/288335335/ Playing with Rich Media Tuesday, October 27, 2009
  36. 36. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Tuesday, October 27, 2009
  37. 37. Buy a Flip camera (seriously) http://www.theflip.com/ Tuesday, October 27, 2009
  38. 38. NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good Tuesday, October 27, 2009
  39. 39. Tap into the Collective creativity! http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Tuesday, October 27, 2009
  40. 40. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/ Tuesday, October 27, 2009
  41. 41. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story) Tuesday, October 27, 2009
  42. 42. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Tuesday, October 27, 2009
  43. 43. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Tuesday, October 27, 2009
  44. 44. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts) Tuesday, October 27, 2009
  45. 45. Addictive and essential Google Reader: www.google.com/reader Tuesday, October 27, 2009
  46. 46. Motivations of Humans http://www.flickr.com/photos/32323502@N00/294326851/ Tuesday, October 27, 2009
  47. 47. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Discover your audience’s motivation www.flickr.com/photos/49503124519@N01/2191110642/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Tuesday, October 27, 2009
  48. 48. Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Tuesday, October 27, 2009

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