Top 10 Tips: Connections
Build and maintain a Facebook Page
Create an authentic connection to your audience by sharing your voice and participat-
ing in dynamic conversations on Facebook. (facebook.com/facebookpages)
Focus on publishing
Although Pages can act as a destination for users to visit, the most interactions with
brands happen directly from stories published to fans’ home pages.
Think about the user experience
Many interactions happen from organic stories on the home page, so choosing the right
name, profile picture and thumbnail is important. The default experience on a Page is
also important.
Keep it simple
Users consume content quickly on Facebook, so posts should be simple, concise, and
contain value. One way to get fan’s attention is to post photos.
Innovate (while keeping it simple)
Users are accustomed to using Facebook’s native tools, with which you can be creative.
When needed, develop custom functionality for the Wall publisher and Page tabs
Establish a consistent voice
Personality is important. Have a regular voice and tone that resonates with your fans.
Consider using a character or figure to help users relate to your posts.
Pace out your posts
Think about your assets and develop a publishing schedule to maximize your impact.
Do not hesitate to share timely and relevant news and items.
Analyze, adjust, and optimize
Use Page Insights to understand who your fans are, where they reside, and what posts
they interact with the most.
Promote with Engagement Ads
Engagement ads are the easiest way to seek out and gain more fans. They allow users to
connect with your brand directly inline as they navigate throughout the site.
Integrate Facebook with your websites
Use Facebook Connect so users can easily share and distribute their activities on your
site with their Facebook friends. (facebook.com/facebook-widgets) and
(facebook.com/connect)