The document discusses key principles of web design including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. It defines each principle and provides examples to illustrate them, such as showing asymmetrical balance, movement through shape and color, emphasis through color contrast and isolation, and simplicity through omitting non-essential elements.

1. WEB DESIGN
PRINCIPLES
by
Dan Phelan
Haleigh Sills
Cheyenne Garrison
Stanton Sailsbury

2. Unity
Shows unity through space and
similarity.
• The relationship between the individual parts and the whole of the
composition. Unity has 3 components similarity, proximity, and alignment.

3. Variety
Shows Variety by displaying many different images.
• The difference in elements that add interest to design.

4. Balance
Shows asymmetrical balance.
• The distribution of weight or force within a composition. Balance had
two forms symmetrical and asymmetrical.

5. Scale & Proportion
An example of good scale and proportion. An example of poor
scale and proportion.
• The size of design elements in comparison with physical reality or
relative to other elements in the composition.

6. Rhythm
Shows movement through shape and color.
• A sense of movement between different parts of the design.

7. Emphasis
Shows emphasis through color/contrast and
isolation.
• Provides prominence to part of a design. Emphasis is most commonly
created through isolation, placement, and contrast.

8. Simplicity
Simple.
• Omitting all non-essential or unimportant elements and details which
do not contribute to the essence of the overall composition.