1. PAUL LONG PRODUCTIONS

2. Elevate
Be y ond the Ty pical

3. An Actionable Strategy
Assure
• Sponsors
• Attendance
• Smooth Process & Production

4. An Actionable Strategy
Re c
ah
To l Ta e
ta rg t
Aud nc
ie e

5. An Actionable Strategy
Achieve & surpass
goals

6. An Actionable Strategy
Fully leverage
“assets” & tools

7. Embrace the Revolution

8. IT’S YOUR STORY
WE JUST TELL IT

9. BRILLIANTLY

11. PLP Clients

12. DISCOVER • CREATE • CONNECT

13. Why are we doing this?

14. If you hold it…
will they come?

25. Multiple 3:00 to 4:00 min. modules
Message focused
Easy to watch
Easy to distribute
Authentic and Credible

26. On Stage

27. Exclusive Interviews

28. Other Event Assets

29. “Buzz” Production

30. Placement
Event Website
Partner & Sponsor Websites
Social & Blog Sites
“News” Sites
S.E.O.
Connectivity
Video Websites
You Tube – Meta Café – Viddler – Revver – Vimeo – Tube Mogul
DVD’s

32. Giving
I nf l uencers
the tools

35. If a tree falls in the forest……..

36. INTERNET MARKETING
• Search Engine Optimization (SEO)
• Pay Per Clicks (PPC)
• Social Media
• Viral
• Connectivity with other sites
And get….
Data Capture
Smart Info

37. DISCOVER • CREATE • CONNECT

38. “Because you were so thoroughly doing
your job, I was able to totally focus on doing
my job.”
- Tom Fulks
Mightycomm

39. DISCOVER • CREATE • CONNECT

40. Process

41. Discover
-Establish Goals
-Key Messages
-Content
- Establish Parameters
-ID Target Audiences
-Live
-Virtual (Total)
-Sponsors/Partners

42. Create
-Develop Content
-Event Formats
-ID Key Players
-Production Plan
-Internet Marketing
-Scheduling
-Budgeting
-Review

43. Connect
-Build the Buzz
-Execute the Show
-Take care of Key Players
-Quick Turnaround
-Fill the Bucket
-Review
-Build the Buzz… again