Plp Event Design 06 25 09 V5.0

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Plp Event Design 06 25 09 V5.0

  1. 1. PAUL LONG PRODUCTIONS
  2. 2. Elevate Be y ond the Ty pical
  3. 3. An Actionable Strategy Assure • Sponsors • Attendance • Smooth Process & Production
  4. 4. An Actionable Strategy Re c ah To l Ta e ta rg t Aud nc ie e
  5. 5. An Actionable Strategy Achieve & surpass goals
  6. 6. An Actionable Strategy Fully leverage “assets” & tools
  7. 7. Embrace the Revolution
  8. 8. IT’S YOUR STORY WE JUST TELL IT
  9. 9. BRILLIANTLY
  10. 10. PLP Clients
  11. 11. DISCOVER • CREATE • CONNECT
  12. 12. Why are we doing this?
  13. 13. If you hold it… will they come?
  14. 14. Multiple 3:00 to 4:00 min. modules Message focused Easy to watch Easy to distribute Authentic and Credible
  15. 15. On Stage
  16. 16. Exclusive Interviews
  17. 17. Other Event Assets
  18. 18. “Buzz” Production
  19. 19. Placement Event Website Partner & Sponsor Websites Social & Blog Sites “News” Sites S.E.O. Connectivity Video Websites You Tube – Meta Café – Viddler – Revver – Vimeo – Tube Mogul DVD’s
  20. 20. Giving I nf l uencers the tools
  21. 21. If a tree falls in the forest……..
  22. 22. INTERNET MARKETING • Search Engine Optimization (SEO) • Pay Per Clicks (PPC) • Social Media • Viral • Connectivity with other sites And get…. Data Capture Smart Info
  23. 23. DISCOVER • CREATE • CONNECT
  24. 24. “Because you were so thoroughly doing your job, I was able to totally focus on doing my job.” - Tom Fulks Mightycomm
  25. 25. DISCOVER • CREATE • CONNECT
  26. 26. Process
  27. 27. Discover -Establish Goals -Key Messages -Content - Establish Parameters -ID Target Audiences -Live -Virtual (Total) -Sponsors/Partners
  28. 28. Create -Develop Content -Event Formats -ID Key Players -Production Plan -Internet Marketing -Scheduling -Budgeting -Review
  29. 29. Connect -Build the Buzz -Execute the Show -Take care of Key Players -Quick Turnaround -Fill the Bucket -Review -Build the Buzz… again

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