The document discusses different types of video content including news, information, promotional, and entertainment content. It emphasizes that creating quality video content, ensuring it is relevant, and distributing it on the right platforms are key to success. While video production has become more accessible with newer technologies, the field has also become more cluttered. It concludes that combining video production capabilities with social media expertise can help optimize distribution.
44. Video and Social Media
Rob Claisse Joe Coyne
Founder & CEO Head of Sales & Marketing
rob@fatsand.com joe@fatsand.com
@robclaisse @joecoyne
www.fatsandproductions.com
@fatsand
Editor's Notes
Thanks to Barry for inviting me
In fact Thanks to everyone involved with Social Media
- With out you guy pushing this exciting new movement I wouldn’t have got the opportunity to see one of the best gigs of my life last night.
- Anyone else get pushed around at Rage A T M
- Exciting the band were that we had all managed to a first - truely influency popular culture. Probably one of the most successfully social campaigns in the UK
Based in Brighton
Work with a lot of agencies - digital, social, market & PR
Online General
You guys deal with content all the time
People love it
Easy to consume - passive - assuming its well thought-out
YouTube Second biggest Search engine
2 Billion videos on youtube everyday
UK - 37% increase in 12 months of video views
month - About 5.5 Billions videos viewed
YouTube - BBC - FB (4th)
FB - 200% increase
Variety
Mobile Device
First look at the different types of content
Large Conference
Press Junket to show a new product
Product demo + Expert interview
NPAS - nation Parking Adjudication Services
Road Safety Adverts for Hampshire & Kent CC
NatMags - Star Awards
Motion Graphics - time consuming
Brighton Festival
Branded content - can be shorter form
- Sean Meadows - Eurostar & Mother - Somers Town
- Lurpack making cooking reciepe content
Engagement - people involved
Facilitated - we’re involved at beginning or end
Experience - user may know product best / research shows people trust reviews & recommendations from others
Alot of people talk about how video is the way forward
But people seem to struggle on making it work
Can be expensive / time consuming just to make the video but then we have to get it out to people!
Quality - Looks good
Relevant - right people see and want to watch it
Platform - we delivery it int he right way so people can watch
Quality - Looks good
Relevant - right people see and want to watch it
Platform - we delivery it int he right way so people can watch
Quality - Looks good
Relevant - right people see and want to watch it
Platform - we delivery it int he right way so people can watch
10 Years - Opportunity for HQ video at 1/10 of the price
Constraints - better light
5D
- Game changer - revolution
- High quality lens
- Shallow depth of field
- Amazing rich image
House MD
- Highest Viewed TV show in the world
- Season Finale - 5D
- Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever
Brian Eno for the Brighton Festival
NatMags - 100 year anniversary videos
Womens Tennis Association at Queens Club Estbourne in 2 weeks.
10 Years - Opportunity for HQ video at 1/10 of the price
Constraints - better light
5D
- Game changer - revolution
- High quality lens
- Shallow depth of field
- Amazing rich image
House MD
- Highest Viewed TV show in the world
- Season Finale - 5D
- Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever
Brian Eno for the Brighton Festival
NatMags - 100 year anniversary videos
Womens Tennis Association at Queens Club Estbourne in 2 weeks.
10 Years - Opportunity for HQ video at 1/10 of the price
Constraints - better light
5D
- Game changer - revolution
- High quality lens
- Shallow depth of field
- Amazing rich image
House MD
- Highest Viewed TV show in the world
- Season Finale - 5D
- Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever
Brian Eno for the Brighton Festival
NatMags - 100 year anniversary videos
Womens Tennis Association at Queens Club Estbourne in 2 weeks.
10 Years - Opportunity for HQ video at 1/10 of the price
Constraints - better light
5D
- Game changer - revolution
- High quality lens
- Shallow depth of field
- Amazing rich image
House MD
- Highest Viewed TV show in the world
- Season Finale - 5D
- Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever
Brian Eno for the Brighton Festival
NatMags - 100 year anniversary videos
Womens Tennis Association at Queens Club Estbourne in 2 weeks.
10 Years - Opportunity for HQ video at 1/10 of the price
Constraints - better light
5D
- Game changer - revolution
- High quality lens
- Shallow depth of field
- Amazing rich image
House MD
- Highest Viewed TV show in the world
- Season Finale - 5D
- Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever
Brian Eno for the Brighton Festival
NatMags - 100 year anniversary videos
Womens Tennis Association at Queens Club Estbourne in 2 weeks.
SD v HD
- Shoot hi def, future proof
- Even for small web movies - higher quality
In house vs Paid
- Not Proper in house production teams
- Buy camera + FCP course.
- Film some stuff, then never capture the footage because the last time they did it took ages!
- Pull in the constrainst
- Where can in house filming be benifital
- Spontainous filming
- training, tells you just what you need
- Big tip - think again, minimam number of shots.
- Film get us to Edit
SD v HD
- Shoot hi def, future proof
- Even for small web movies - higher quality
In house vs Paid
- Not Proper in house production teams
- Buy camera + FCP course.
- Film some stuff, then never capture the footage because the last time they did it took ages!
- Pull in the constrainst
- Where can in house filming be benifital
- Spontainous filming
- training, tells you just what you need
- Big tip - think again, minimam number of shots.
- Film get us to Edit
SD v HD
- Shoot hi def, future proof
- Even for small web movies - higher quality
In house vs Paid
- Not Proper in house production teams
- Buy camera + FCP course.
- Film some stuff, then never capture the footage because the last time they did it took ages!
- Pull in the constrainst
- Where can in house filming be benifital
- Spontainous filming
- training, tells you just what you need
- Big tip - think again, minimam number of shots.
- Film get us to Edit
Brief - Ideas
Insight - mapping
Pre-production - first thing to get cut
Where is it going to go? - How will people view this content
Think about how people going to experience & interact with the video
Content length & Format
- Video - easy to consume
Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
- iphone/android/ipad/tablet
Brief - Ideas
Insight - mapping
Pre-production - first thing to get cut
Where is it going to go? - How will people view this content
Think about how people going to experience & interact with the video
Content length & Format
- Video - easy to consume
Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
- iphone/android/ipad/tablet
Brief - Ideas
Insight - mapping
Pre-production - first thing to get cut
Where is it going to go? - How will people view this content
Think about how people going to experience & interact with the video
Content length & Format
- Video - easy to consume
Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
- iphone/android/ipad/tablet
The Process
- Pre, Prod, Post, Delivery
- Pre - Client
- Prod -
- Delivery
Time + Cost
- Ideas are expensive
- Best integrated into idea + strategy from the beginning
- Prod - equipment cost
- Post, Del - Time
The Process
- Pre, Prod, Post, Delivery
- Pre - Client
- Prod -
- Delivery
Time + Cost
- Ideas are expensive
- Best integrated into idea + strategy from the beginning
- Prod - equipment cost
- Post, Del - Time
The Process
- Pre, Prod, Post, Delivery
- Pre - Client
- Prod -
- Delivery
Time + Cost
- Ideas are expensive
- Best integrated into idea + strategy from the beginning
- Prod - equipment cost
- Post, Del - Time
The Process
- Pre, Prod, Post, Delivery
- Pre - Client
- Prod -
- Delivery
Time + Cost
- Ideas are expensive
- Best integrated into idea + strategy from the beginning
- Prod - equipment cost
- Post, Del - Time
Accessible - channels for delivering different types of content
Varied - styles of content & length
Clutter - so much! Where do people start - find relevant?
Accessible - channels for delivering different types of content
Varied - styles of content & length
Clutter - so much! Where do people start - find relevant?
Accessible - channels for delivering different types of content
Varied - styles of content & length
Clutter - so much! Where do people start - find relevant?
Accessible - channels for delivering different types of content
Varied - styles of content & length
Clutter - so much! Where do people start - find relevant?
We create great high quality videos
Social Agencies can help us to make those video even better
Even more so - Social ensure they get seen
We create great high quality videos
Social Agencies can help us to make those video even better
Even more so - Social ensure they get seen
